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Multichannel retail brings both opportunities and challenges: as a retailer in eCommerce, you are faced with the task of maintaining your brand presence across different sales channels, while at the same time having to master the complexity of inventory management, pricing and logistics.

ChatGPT, DeepL and Neuroflash are currently on everyone’s lips and show that artificial intelligence has long since made its triumphant entry into our everyday (working) lives. The new tools offer many exciting applications that can speed up processes and uncover knowledge gaps – including when it comes to SEO. In the last part of our blog series “SEO for online stores”, we look at how AI can provide you with targeted support to perform important SEO tasks to improve the visibility of your online store.

Stahlwerk recently reported on how successful multichannel retail can be at the first JTL MeetUp with Kaufland. In an interview, Michael Heisterbach, Head of Multichannel Marketing, explained why Stahlwerk opted for the combination of Kaufland and JTL and how the company got off to a flying start thanks to the marketplace integration.

The success of SEO measures results from very different sub-areas, the observance of which will lay a stable foundation for you to be successful in eCommerce. In the third part of our blog series “SEO for online stores”, we focus on important technical basics that are essential for successful search engine optimization. We look at crawlability and indexing, page load times and their optimization as well as monitoring and rectifying technical errors.

All good things come in 5.3. To meet the expectations of the new version of JTL-Shop 5, we have some new features that you have been asking for the most, in the spirit of community-driven development. In this blog post, you can find out which new functions await you in the stable version of JTL-Shop

The secret of a good SEO strategy lies in convincing both search engines and (potential) customers with your content. In the second part of our four-part blog series “SEO for online stores”, we focus on the design of your content and content markup. In particular, the aim is to present your content and texts to search engines in such a way that they can better understand, categorize and review them.

Internationalization in eCommerce offers enormous growth opportunities with moderate effort and costs. One example is the Amazon PAN EU program. However, companies are faced with bureaucratic challenges that they need to deal with in advance. Especially in the area of international sales tax, there are points that need to be considered in order to be able to scale internationally without any problems.

According to Semrush, a provider of SEO tools, search engines, especially Google, contribute a whopping 40.1% of eCommerce traffic. So if you want to build a successful online store, you can’t avoid optimizing your online store for an improved search engine ranking! That’s why we’re giving you important tips on SEO in our four-part blog series How good search engine optimization works.

In the world of electronics, MediaMarktSaturn is undoubtedly a force to be reckoned with. With over 1000 stores and online stores in 12 countries, the company has achieved a dominant market presence in Europe. But what makes MediaMarktSaturn so special and why should sellers focus on being present in this marketplace?

Many of you use the opportunity to sell goods not only in your own online store, but also via JTL-eazyAuction on Amazon. After all, the top dog among digital marketplaces is the most important platform for reaching a particularly large number of potential customers. In order to use this opportunity efficiently, Amazon offers you a