Agentic Commerce: Get found by AI agents – without any extra effort
Merchants who are invisible to ChatGPT, Gemini and Copilot lose relevance, reach and customers. But those who lay the groundwork now will stay in the game.
What is Agentic Commerce? And what does it mean for your online business?
Imagine this: A customer asks ChatGPT for running shoes in size 43, under €120, available today – and the AI buys for her. That’s exactly what Agentic Commerce is.
Agentic Commerce is a new shopping paradigm in which AI agents such as ChatGPT, Google Gemini or Microsoft Copilot make fully automated online purchases on behalf of consumers. In the end, the customer simply confirms the purchase. And online merchants who don’t appear in the AI overview lose the sale before it even begins.
More visitors via AI searches on US shops – in just one year.
Source: Adobe Blog, 21.08.2025
Agentic Commerce is coming to Germany. Use the time window now to prepare.
How JTL gets your shop ready for Agentic Commerce
AI agents are the new target audience for your shop. Here’s how to reach them – and how JTL supports you along the way:
JTL-Wawi is your central data source. You manage all products and stock in one place. Structured product data, real-time availability and open APIs are available out of the box. JTL plans to scan your catalogue for weak spots in the future and provide you with specific recommendations – and JTL-Shop will be extended to meet the new technical standards of the AI platforms.
JTL connects you directly with all major AI platforms – you don’t need any separate integrations.
JTL negotiates on behalf of the entire merchant community. You benefit from better conditions without having to take action yourself.
JTL integrates payment providers that handle AI-driven transactions securely. JTL is also working on a native payment solution directly within the JTL ecosystem – GDPR-compliant and tailored to the local market.
JTL manages all platform integrations centrally and works directly with the providers. Your integration stays up to date – you don’t have to worry about a thing.
Agentic Commerce with JTL: New AI channels, not a new system
When marketplaces became big, JTL solved the complexity for multichannel merchants: one database, all channels, no additional effort. With Agentic Commerce, JTL is consistently taking the next step – the new channel in a proven infrastructure.
Today: Marketplaces & online shops
In JTL-Wawi, you manage items, sales orders and inventories centrally and automatically – natively integrated with shops and 30+ marketplaces. No chaos, no extra workload.
Tomorrow: AI agents in eCommerce
Your product data in JTL-Wawi can be found and purchased via an integrated connection for ChatGPT, Gemini and Copilot – without the need for a new system.
Everything is already in place
Your ranking with AI agents is determined by data quality. JTL-Wawi is the ideal foundation: complete product data, correct attributes, up-to-date stocks – you already have what you need.
Enterprise Partnerships
JTL is preparing partnerships with OpenAI and Google to handle platform agreements, feed implementation and checkout endpoints on your behalf – so you can focus on your core business.
Frequently asked questions about Agentic Commerce
Agentic commerce refers to a new shopping model in which AI agents – such as ChatGPT, Google Gemini or Microsoft Copilot – shop fully automatically on behalf of consumers. They handle search, comparison, advisory and order placement. All the customer has to do is confirm the purchase.
Agentic Commerce is already up and running in the USA. Major platforms such as ChatGPT Shopping and Microsoft Copilot Checkout are active. The German market will follow – there is no exact launch date yet, but development is going fast. JTL is preparing its AI integration now so that you can be among the first to participate.
AI agents do not read traditional websites and are not interested in fancy designs. They require complete, machine-readable product data, up-to-date stock levels, clearly structured attributes and a standardised interface. The basis for this is complete data in a central ERP and a technically open store system.
Merchants can register themselves as a merchant with OpenAI – with their own feed implementation, their own checkout endpoints and their own platform agreements. This is time-consuming and hardly economical for many merchants. JTL is currently working on an enterprise partnership with OpenAI to negotiate fair conditions on behalf of all JTL merchants and to take over the technical integration. In addition, you get access to other AI platforms via a single integration in JTL.
Yes. JTL-Wawi, JTL-Shop and the marketplace integration JTL-eazyAuction are the foundation for future Agentic Commerce – no new system is required. Anyone using JTL today has already fulfilled most of the requirements.
No. JTL manages all AI integrations centrally and keeps them up to date – regardless of whether ACP, UCP or another standard prevails on the market. You automatically remain compatible.
