Increase sales with reports: JTL-Wawi enables access to Amazon reports

Many of you use the opportunity to sell goods not only in your own online store, but also via JTL-eazyAuction on Amazon. After all, the top dog among digital marketplaces is the most important platform for reaching a particularly large number of potential customers. In order to use this opportunity efficiently, Amazon offers you a variety of free reports that provide you with detailed information about which products are selling well and which are selling poorly. In this article, you will learn how you can use the Amazon Report Scheduler to retrieve these reports via your ERP.

What is the Amazon Report Scheduler?

With the Amazon Report Scheduler, you can request the reports provided by Amazon free of charge. This works via an API (programming interface) through which the different systems exchange data. You can then export these reports as an Excel file and use them as the basis for your analyses. For example, you have the option of receiving various performance evaluations, FBA stock transfer figures and reports on stock levels.

In order to include this data regularly in your analyses, a rule can be implemented in JTL-Wawi with which you receive the desired reports at individually defined intervals.

What reports are available and what use are they to me?

The reports provided by Amazon help you to increase your efficiency, optimize your business strategy and make informed decisions for your Amazon business and your own online store. Here are a few examples of the areas for which the reports are useful:

• Performance: By analyzing performance reports, you can identify trends and patterns in the performance of certain products. You gain insights into important metrics such as sales figures, order volume, returns and customer satisfaction to adjust and optimize your product strategy accordingly.
• Returns management: You receive data on return patterns, reasons for returns and return costs. This allows you to take measures to reduce return rates and increase profitability.
• Financial management: Settlement reports and payment reports provide information about transactions, fees and payments from Amazon. You can monitor your financial performance, optimize accounting processes and improve your cash flow management.
• Customer behavior: Order and return reports provide you with useful information about your customers’ purchasing behavior. This information can be used, for example, to optimize the listing and presentation of products in your own online store and increase customer satisfaction.
• Tax and invoice management: Tax reports and invoice data provide you with the information you need for tax returns and invoicing. By using these reports, you can submit tax returns correctly and simplify accounting processes.

A complete overview of possible reports can be found in the Amazon report list.

How can the reports be requested in JTL-Wawi?

To request the reports, select “Sales channel management” under the “Platforms” tab in JTL-Wawi. In the window that now opens, you will find the new tab “Reports” in the area of your Amazon account. Click on the “Add” button to open the input mask for the desired report type, where you enter the corresponding name from the Amazon report list.

A detailed description of the use and explanations of the individual features can be found in the JTL-Guide.

Optimize your business strategy now

The prerequisite for using this function is that you are using at least version 1.8.9.0 of JTL-Wawi. If you have not yet updated your ERP, now is the ideal opportunity. This is the only way to get access to Amazon’s performance analyses, which not only give you valuable insights into your marketplace trade, but also provide high added value for your entire online business.