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The way people shop online is changing rapidly. More and more users are no longer asking their questions to traditional search engines, but directly to systems such as ChatGPT, Google Gemini or Perplexity. And they often no longer provide a list of links, but a single, summarized answer.

ChatGPT, DeepL and Neuroflash are currently on everyone’s lips and show that artificial intelligence has long since made its triumphant entry into our everyday (working) lives. The new tools offer many exciting applications that can speed up processes and uncover knowledge gaps – including when it comes to SEO. In the last part of our blog series “SEO for online stores”, we look at how AI can provide you with targeted support to perform important SEO tasks to improve the visibility of your online store.

The success of SEO measures results from very different sub-areas, the observance of which will lay a stable foundation for you to be successful in eCommerce. In the third part of our blog series “SEO for online stores”, we focus on important technical basics that are essential for successful search engine optimization. We look at crawlability and indexing, page load times and their optimization as well as monitoring and rectifying technical errors.

The secret of a good SEO strategy lies in convincing both search engines and (potential) customers with your content. In the second part of our four-part blog series “SEO for online stores”, we focus on the design of your content and content markup. In particular, the aim is to present your content and texts to search engines in such a way that they can better understand, categorize and review them.

According to Semrush, a provider of SEO tools, search engines, especially Google, contribute a whopping 40.1% of eCommerce traffic. So if you want to build a successful online store, you can’t avoid optimizing your online store for an improved search engine ranking! That’s why we’re giving you important tips on SEO in our four-part blog series How good search engine optimization works.

The search engine ranking has a significant impact on the traffic and therefore the turnover of an online store. To improve the chances of this, the store should be optimized through SEO work. JTL Shop 5 offers new features that can help increase traffic. These include some hidden SEO potential that you should definitely be

Pictures sell! And quite literally. Because your product images have an immense influence on your ranking in Google search results - and therefore also on the down payment of your sales. We have put together 7 tips below on how you too can optimize your image SEO. And thus run an "exemplary" online store: How

Anyone looking for a store, restaurant or service in their area usually does so online. A prominent position in Google searches is crucial in order to prevail against competitors. But how do you improve your ranking in local Google searches? Local SEO is the magic word here. But what does the term actually mean? And

"Why only sell goods in my own store when I can just as easily offer them on the big marketplaces?" This thought has certainly crossed the mind of one or two online retailers. However, just as with your own website, having an Amazon account with items listed is not the only thing that counts. After

Now it's here. The first own JTL-Shop. Category pages have been created and the first items will soon be sold via the new webshop. Targeted search engine optimizations should also ensure continuous growth, which will significantly increase the visibility of your JTL-Shop and its products. In this blog post, we will show you the first