JTL AI
AI in eCommerce. More revenue, less effort – with JTL, starting today.
Smart pricing, faster customer service – AI is not a promise. AI is already built into JTL.
JTL offers eCommerce retailers AI-powered solutions for price automation, customer service and returns management – fully integrated into the JTL product portfolio, GDPR-compliant and without the need for external tools.
Over 50,000 online retailers rely on JTL software.
Prices, support, return – AI exactly where it makes a difference
JTL integrates AI precisely into the eCommerce processes that cost you you as an eCommerce manager time and margin every day – as an integral part of your workflows.
AI for price automation in eCommerce – more margin for multichannel sellers
The problem: You have 500+ items on five marketplaces. Maintaining all prices manually takes hours every day – and you’re always too slow to react to competitors.
The solution: Our repricing tool monitors your competitors’ prices and stock levels around the clock and automatically adjusts your prices – within your defined margins.
AI in eCommerce support – customer service that never sleeps
The problem: Always the same questions: “Where is my parcel?” or “I want to return the item.” Your team answers them every day instead of focusing on complex issues.
The solution: The AI-powered Service Agent answers recurring requests fully automatically – with customer and order data from JTL-Wawi, in the right tone of voice, 24 hours a day.
AI for fewer returns – solving problems before parcels come back
The problem: Returns cost money – but are often avoidable. A customer reports that the new television cannot be switched on. Without support, the order reflexively ends up in the returns process.
The solution: Our AI tool analyzes the message and suggests appropriate solution steps – in this example: check the power cable, look for software updates. If the problem is solved, the customer cancels the return themselves.
JTL provides online sellers with AI-powered solutions for three core processes: The repricing tool by Dealavo automatically adjusts prices on marketplaces, online shops and price comparison sites based on competitor data. The AI service agent GREYHOUND answers customer enquiries around the clock – sellers report up to a 30% reduction in manual support effort. The returns AI by Returnless reduces unnecessary returns by automatically offering customers suitable solution steps when they encounter problems with their products.
The next step – AI goes shopping for your customers
Agentic Commerce is the new channel in online retail: AI agents will soon be shopping autonomously for users, without them ever visiting an online store. JTL handles the technical integration of Google Gemini, ChatGPT and more – so you can be among the first to benefit.
JTL with AI - not put on, but built in
We believe AI is most effective when it works invisibly in the background. That’s why we don’t build AI as an add-on – we build it directly into the products you use every day as an online shop operator or multichannel seller.
A true AI all-rounder
JTL offers AI solutions for repricing, customer service, and soon Agentic Commerce – all within one product family.
AI is GDPR-compliant
The AI services run on JTL’s own infrastructure – no data sharing with third parties, no training on your data.
Deeply integrated into the JTL ecosystem
The AI features are built directly into your products – no tool switching or additional accounts required.
Clean product data as a foundation
Merchants who maintain their data in JTL-Wawi are laying the groundwork for AI today – and Agentic Commerce tomorrow.
Frequently asked questions concerning AI with JTL
AI in eCommerce refers to the use of artificial intelligence to automate and optimise processes in online retail. This includes automated price optimisation, AI-powered customer service, intelligent returns management and the automated creation of product texts, among others. AI systems continuously analyse data – on prices, customer behaviour and market changes – and make independent decisions on this basis.
AI in eCommerce automates recurring tasks, accelerates decision-making and enables personalisation at scale. Prices adjust to competitors in real time, customer enquiries are answered around the clock and product texts are generated in seconds – without any manual effort. In the medium term, AI is also changing the purchasing process itself: with Agentic Commerce, AI agents will soon autonomously shop on behalf of consumers. Merchants who invest in AI-powered processes today are better positioned for this shift.
In eCommerce, AI can primarily automate four core processes: price optimisation and repricing on marketplaces such as Amazon, eBay or Idealo; customer service through AI agents that independently handle standard enquiries; returns management through AI-powered problem resolution before items are sent back; and the automated creation and translation of product descriptions for different channels and languages. At JTL, all of these processes are integrated directly into the existing product portfolio.
AI Human Assist, AI Service Agent (GREYHOUND) and AI Repricing (Dealavo) are already in use today. AI Return Reduction (Returnless) is currently under development and will be released soon.
No. All AI features are part of the JTL ecosystem and are therefore integrated into the JTL infrastructure. They are built to deliver immediate value without a large setup budget or specialist IT knowledge. You don’t need a separate API key for OpenAI or similar, and you don’t need to configure any external tools.
Yes. All JTL AI services are GDPR-compliant: your data is not used for training AI models, is not shared with third parties, and is used exclusively to respond to your specific requests.
For GREYHOUND AI and Repricing AI powered by Dealavo, the JTL-Wawi integration is recommended but not strictly required in all cases. Our team of experts will be happy to advise you.
