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The Google search engine is one of the most important traffic suppliers in the online marketing mix of online stores. For example, users who come to the online store via transactional search phrases are often more likely to make a purchase. However, to ensure that this sentence makes sense for all readers, we explain in

Every year, retailers enter the busiest time of the year in terms of sales. In retail stores, shoppers fight their way through crowded stores, while online the servers of stores and marketplaces are brought to their knees due to high capacity utilization. However, retailers should take a few precautions to cleverly channel this rush of

Are you familiar with the topic of content marketing? It has been a hot topic for marketers for several years now - and not without good reason. Content marketing can also ensure sustainable success in eCommerce. Because with exciting content, you not only offer your customers considerable added value, but also optimize your site at

Your own JTL-Shop is up and running, the item data has been neatly entered into JTL-Wawi and the retailer can start selling. However, professional online business requires more than just a well thought-out infrastructure. In this blog post, we want to show you how you as a store owner can develop a suitable online marketing

Every year, many store operators ring in the hot phase of Christmas sales with major discount campaigns and numerous special offers. The last four weeks before Christmas are considered by many online retailers in this country to be the period with the highest turnover and therefore also the most important time of the year. In

Email marketing is a perfect form of advertising for online stores. With little effort and low financial risk, you can effectively increase your store's sales and deepen customer relationships. This is why email marketing continues to enjoy great popularity. Email marketing is also highly valued by customers: In the USA, more than 70% of over-21s

In the second part of our blog post on Google Shopping, we would like to familiarize you with the possibilities of efficient campaign management. After you learned about the basics of using Google Shopping in the previous article Successful with Google Shopping (Part 1), we will now give you specific recommendations for practical use. These

Google Shopping is rapidly becoming as important a marketing channel for online sellers as eBay and Amazon already are in this country. Google is making considerable efforts to continuously increase the attractiveness of the platform for both participating online store operators and consumers. As a result, Google Shopping advertising is becoming increasingly important in eCommerce.