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For one in two online shoppers, customer reviews play a key role in their purchasing decision - for 16 to 29-year-olds, the figure is as high as two thirds, according to a Bitkom study from 2020. But what if customers prefer to express their satisfaction with silence instead of stars? In this article, we reveal

Shopping on the go with your smartphone - in theory, this is practical and convenient. In practice, long loading times and poor usability often rob customers of their nerves and eCommerce retailers of sales. To save you from making the biggest mistakes when it comes to mobile online stores, in this article we get to

Online sales in the retail sector have grown strongly - and not just since the coronavirus pandemic: since 2018, more than50billion1 of all transactions have taken place online every year. A figure that has doubled in the last seven years. This trend has not yet been reflected in the Christmas business. Customers still tend to

Pictures sell! And quite literally. Because your product images have an immense influence on your ranking in Google search results - and therefore also on the down payment of your sales. We have put together 7 tips below on how you too can optimize your image SEO. And thus run an "exemplary" online store: How

Anyone looking for a store, restaurant or service in their area usually does so online. A prominent position in Google searches is crucial in order to prevail against competitors. But how do you improve your ranking in local Google searches? Local SEO is the magic word here. But what does the term actually mean? And

The user experience is increasingly becoming a competitive advantage in eCommerce. If you want to stand out from the crowd of competitors, you should regularly optimize the interaction points in your own online store. In our view, the end of the year is a good time to take a critical look at your own sales

Most online retailers will have come across the term affiliate marketing at some point, as it is currently on everyone's lips. But what does the buzzword actually mean? And how can affiliate marketing be used to promote your own products or services? In this article, we explain why affiliate marketing and a suitable partner program

I can't go wrong when writing product texts, can I? Choose a good product image and write some brief information about the item - that's it. Unfortunately, it's not quite that simple! If you want to sell online, you need to know the dos and don'ts of content creation. Read here what the 10-5 formula

Many JTL customers interact with each other on a daily basis in our constantly growing community. This includes numerous dedicated channels, such as the JTL forum or our social media channels, as well as discussion groups that are independent of us. The focus is always on exchanging knowledge and providing each other with support. Mohamed

Affiliate marketing - sounds like rocket science, but the underlying principle is simple. Above all, it is a key growth driver for your JTL-Shop. We explain the what, how and why in this blog post. What exactly is behind it?Affiliate marketing is a commission-based remuneration program that a provider can use for its sales partners.