Blog Posts for Category:

The world of VAT is complex and constantly evolving. Various topics and concepts have played an important role in the past, influence us in the present and will continue to do so in the future. In this blog post, we take a look at some of these important VAT topics and explain why they are

Experiencing products up close, having questions answered directly and a social experience with every purchase: for a long time, online listings were unable to match the in-store experience, where you can talk to sales staff and pick up products in person. Is livestream shopping a topic with a future?

Google Shopping is one of the best ways for you as an online retailer to reach new customers and increase your conversion. Your product ads are placed prominently in Google's search results and catch the eye of searchers. In this way, you achieve maximum visibility and address your target groups directly. In this article, you

ChatGPT, DeepL and Neuroflash are currently on everyone’s lips and show that artificial intelligence has long since made its triumphant entry into our everyday (working) lives. The new tools offer many exciting applications that can speed up processes and uncover knowledge gaps – including when it comes to SEO. In the last part of our blog series “SEO for online stores”, we look at how AI can provide you with targeted support to perform important SEO tasks to improve the visibility of your online store.

The success of SEO measures results from very different sub-areas, the observance of which will lay a stable foundation for you to be successful in eCommerce. In the third part of our blog series “SEO for online stores”, we focus on important technical basics that are essential for successful search engine optimization. We look at crawlability and indexing, page load times and their optimization as well as monitoring and rectifying technical errors.

The secret of a good SEO strategy lies in convincing both search engines and (potential) customers with your content. In the second part of our four-part blog series “SEO for online stores”, we focus on the design of your content and content markup. In particular, the aim is to present your content and texts to search engines in such a way that they can better understand, categorize and review them.

Internationalization in eCommerce offers enormous growth opportunities with moderate effort and costs. One example is the Amazon PAN EU program. However, companies are faced with bureaucratic challenges that they need to deal with in advance. Especially in the area of international sales tax, there are points that need to be considered in order to be able to scale internationally without any problems.

According to Semrush, a provider of SEO tools, search engines, especially Google, contribute a whopping 40.1% of eCommerce traffic. So if you want to build a successful online store, you can’t avoid optimizing your online store for an improved search engine ranking! That’s why we’re giving you important tips on SEO in our four-part blog series How good search engine optimization works.

Whether customers can easily find their way around your online store, complete a purchase and, ideally, come back soon depends largely on the UI and UX design of your store. But what is the difference between UI and UX and what should you pay attention to when designing your store? We provide helpful tips to

Selling via Amazon, eBay, Kaufland.de and the like has long been part of day-to-day business for many retailers. If you look at the figures and analyses, it quickly becomes clear that this is a smart, strategic move, as online business is still booming. For you as a retailer, this offers the opportunity to generate additional