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Simple, fast and secure - these are the keywords that describe an optimal checkout process in online business. For retailers, it is the decisive phase in the customer journey that determines whether a customer completes their order or abandons the purchase. In this blog post, we will look at the most important aspects of an

You all have an idea of how you want to run and present your online business. This is reflected, for example, in your corporate culture, communication and the appearance of your brand. The logo, visual language and design of your store should therefore always be consciously selected and coordinated. A uniform look not only creates

A picture is worth a thousand words - even in eCommerce. If customers cannot see or touch the products on offer with their own eyes, the purchase decision stands or falls with the product photos. In this article, we summarize the most important basics for successful product photography and reveal why product photos convey far

For one in two online shoppers, customer reviews play a key role in their purchasing decision - for 16 to 29-year-olds, the figure is as high as two thirds, according to a Bitkom study from 2020. But what if customers prefer to express their satisfaction with silence instead of stars? In this article, we reveal

Shopping on the go with your smartphone - in theory, this is practical and convenient. In practice, long loading times and poor usability often rob customers of their nerves and eCommerce retailers of sales. To save you from making the biggest mistakes when it comes to mobile online stores, in this article we get to

Germany documents a leading position when it comes to returns. Uncomplicated and free of charge - that's what customers are used to. This is why online retailers have to meet high expectations when it comes to returns in order to survive on the market. Returns as part of customer satisfaction16.3 percent of parcels delivered are

In early summer, the German government decided to temporarily reduce VAT rates from 19 to 16 percent and from 7 to 5 percent from July 1 to December 31, 2020 in order to stimulate the economy during the coronavirus crisis. This required far-reaching adjustments to JTL's products, about which we have provided information in a

Pictures sell! And quite literally. Because your product images have an immense influence on your ranking in Google search results - and therefore also on the down payment of your sales. We have put together 7 tips below on how you too can optimize your image SEO. And thus run an "exemplary" online store: How

As part of a comprehensive economic stimulus package, the federal government has decided to temporarily reduce VAT rates from July 1 to December 31, 2020: VAT will fall from 19% to 16% and the reduced VAT rate from 7% to 5%. The aim of the economic stimulus package is to give the economy a boost,

Anyone looking for a store, restaurant or service in their area usually does so online. A prominent position in Google searches is crucial in order to prevail against competitors. But how do you improve your ranking in local Google searches? Local SEO is the magic word here. But what does the term actually mean? And