The checkout, or the moment when the customer places an item in the virtual shopping cart, is the most important moment for successful online retailers. This is where it is decided whether a customer completes the purchase or abandons it. In this article, you will learn how to design your checkout process so that it is simple, fast and secure – and thus sustainably increase your conversion rate.
Why the checkout is so important
According to a study by the Baymard Institute, 70 percent of customers abandon their purchase after adding products to their shopping cart. This figure is alarmingly high, especially on mobile devices. This makes it all the more important that your checkout process is as user-friendly and intuitive as possible.
Best practices for a smooth checkout
Here are the most important tips for optimizing your checkout process:
Quick Win
With the free Amazon Pay plugin you have the possibility to solve some of the best practices mentioned above directly. With the extension for JTL-Shop, customers can use their existing Amazon account to complete the checkout process and address and payment information can be retrieved automatically.
Mobile first: Why smartphones are in focus
More and more customers are making purchases via mobile devices. Studies show that the proportion of mobile purchases is rising continuously. This makes it all the more important that the checkout process works smoothly on smartphones and tablets. Amazon Pay shows the way: By using existing account details, customers can pay quickly and easily without having to re-enter data.
Create the perfect basis with JTL-Shop
JTL-Shop offers an excellent basis for implementing the best practices mentioned above. With plugins from the JTL Extension Store, you can customize your checkout, e.g. with automatic address suggestions or new payment options. JTL-Shop offers all the tools you need to meet modern customer expectations.
Quick Win
It is advisable to integrate as many payment methods as possible in order to be broadly positioned. If, for example, a payment method no longer works properly after an update, this can be compensated for by adding further payment options. Diversification not only creates security, but also offers your customers more flexibility and choice. This strengthens trust and increases the likelihood that the purchase will be completed.
Conclusion: user-friendliness pays off
A secure and simple checkout process is the key to greater customer satisfaction and higher sales figures. Use the tips presented here to take your online store to the next level – and let your customers check out with a smile!
Integrate Amazon Pay now and benefit!
With the Amazon Pay plugin from certified JTL service partner Solution360, you can make the checkout process much easier for your customers. Use your customers’ familiar Amazon login details and ensure a fast and secure payment process.
