Today marks the start of our big webinar theme week on cross-border trade: Cross-Border Week. Together with several JTL partners, we will introduce you to the aspects of cross-border trade in one-hour presentations.
Cross-border trade - what is it actually?
This is cross-border trade, which initially offers online retailers the opportunity to greatly expand their own customer base. After all, depending on the language you offer, a whole range of new countries open up that you can serve with your product portfolio. However, language is only one part of the challenges that cross-border trade brings with it. Each new target market has different purchasing behavior and many other peculiarities. Tax conditions, logistics processes and legal aspects also need to be taken into account.
All these requirements deter many German online retailers from trading abroad – the complexity of conditions and circumstances that need to be considered seems too extensive. This is where we come in with our theme week.
What do we offer?In recent years, we have noticed that an increasing number of our customers are looking to trade with other European and, in some cases, global countries. Many initially focus on the German-speaking environment, while others focus directly on other foreign-language neighboring countries.
We have heard more and more questions about how best to take this step of expanding our own target group during past customer contacts at trade fairs and regulars’ tables. It therefore seemed only appropriate to pick out the core topics identified above and discuss them in webinar form with our expert partners. We focus on the pain points of target markets, international shipping, taxes and the law and give you an understanding of their most important basics.
Here is an overview of the topics of the Cross-Border Week in detail:
Performance marketing for your webshop
February 12, 3:00 p.m.
Together with emarketing AG, we will guide you through conversion tracking and campaign creation. Here you will learn how to create decisive advantages in your target market.
International shipping headaches?
February 14, 3:00 p.m.
PARCEL.ONE explains what retailers should consider when shipping abroad and how this can be achieved with JTL Logistics World.
VAT settings in EU sales
February 19, 3:00 p.m.
Jera highlights tax settings for participation in the PAN EU program and much more. The focus is on setting options in JTL-Wawi and JTL2DATEV.
Trading across Europe
February 21, 3:00 p.m.
Trade within the EU is governed by fixed legal regulations. Together with the Händlerbund, we look at the most important legal regulations and take into account the national characteristics of the individual countries.
Taking part in our webinars is very easy. Once you have identified a topic that interests you, visit our webinar page. Click on the login button to log in for the relevant webinar slot free of charge. Simply leave your first name, surname and email address and you’ll be logged in for the one-hour information session.
You can watch the webinar itself as a live stream in your browser – our partners will guide you through the topic with a presentation and a member of our webinar team will moderate the whole thing. Live participants also have the advantage of being able to join in the discussion during the webinar and ask questions. Live participants? That’s right, because even if you have missed an event, the topics will be available to you afterwards and we will record them. You can also log in to the webinar website to watch these past dates. Of course, you will not be able to take part in the discussion in this case.
So don’t hesitate and log in for our range of topics in February!
