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Every year, retailers enter the busiest time of the year in terms of sales. In retail stores, shoppers fight their way through crowded stores, while online the servers of stores and marketplaces are brought to their knees due to high capacity utilization. However, retailers should take a few precautions to cleverly channel this rush of

If you use store systems from a third-party provider, even with your own customizations, you can of course still use them with JTL-Wawi. It is important to also replicate these customizations with the help of our free JTL-Connectors in order to ensure smooth interaction between all components. Oliver Stähr, a long-standing JTL customer, reports on

It is often coincidences that shape professional careers. This was the case for Frank Gödecke, owner and operator of today's online store audioblock.de. It was spring 2011 when the founder and then Managing Director of flyerheaven.de - one of the largest print agencies on the Internet at the time - was making his daily rounds

Are you familiar with the topic of content marketing? It has been a hot topic for marketers for several years now - and not without good reason. Content marketing can also ensure sustainable success in eCommerce. Because with exciting content, you not only offer your customers considerable added value, but also optimize your site at

Good things come in threes. For this very reason, we would also like to see a JTL-Shop on the winners' podium of the Shop Usability Awards (SUA) in 2016. In the past two years, Gastro24.de and Click-Licht.de have already won the coveted eCommerce trophy with JTL-Shop. So why break with tradition this year? What exactly

CRM is becoming increasingly important in eCommerce. The abbreviation CRM stands for Customer Relationship Management. Increasing competition across all sales and communication channels makes it increasingly important to integrate existing customers into your own company in the long term. Store operators are therefore realizing that a well-maintained CRM has significant cost advantages over the comparatively

Now it's here. The first own JTL-Shop. Category pages have been created and the first items will soon be sold via the new webshop. Targeted search engine optimizations should also ensure continuous growth, which will significantly increase the visibility of your JTL-Shop and its products. In this blog post, we will show you the first

Ivonne Glasenapp is an art lover. She has turned her passion into a profession. With private-art-house.com, she has been running an online gallery for over a year, which she realized with JTL-Shop. "Your personal art experience" is the slogan Ivonne Glasenapp uses to advertise Private Art House. And indeed, the attention to detail with which

The new year 2016 welcomes all online retailers based in the EU with a change in the law. From January 9, 2016, EU Regulation No. 524/2013 on online dispute resolution for consumer disputes will come into force. This entails new information obligations for store operators who conclude online sales contracts or online service contracts with

In part 1 of our blog series on Dropper, we introduced you to the basics and various areas of application of this plugin for JTL-Shop (Dropper - A modern content system for JTL-Shop (part 1)). In today's second part, we will introduce you to the importance of landing pages as an important part of a