Press release
JTL PartnerConvention 2025: JTL Unveils Future Platform Strategy
Siegburg, 16th May 2025 – Under the theme “Path to Europe’s Leading e-Commerce Platform”, the JTL-PartnerConvention 2025 once again brought together key players of the e-commerce industry. At the event, held at the RHEIN SIEG FORUM in Siegburg, JTL presented its new platform strategy – a milestone in the company’s evolution toward becoming Europe’s leading e-commerce platform provider.
From ERP Specialist to Modular Platform: JTL Opens a New Chapter
The central message of this year’s convention: JTL is undergoing one of the most transformative and innovative phases in its history. In the years ahead, the e-commerce software specialist aims to evolve into a full-fledged platform provider with an open, modular ecosystem – one that encourages technological participation and flexibly adapts to the needs of its user and partner communities. The new platform will unify customization, an app ecosystem, partner integration, and multi-operational models – from on-prem to fully cloud-native solutions.
“Our vision for the platform is open, collaborative, and technology-driven. The partners and customers of JTL are at the heart of this strategy,” emphasized CEO Sebastian Evers in his keynote. A particular focus was placed on the newly introduced JTL Hub, which serves as a central control unit for users, apps, and role management.
“Our platform strategy opens up new opportunities for partners and customers through plug-and-play integrations, third-party apps, and customizable extensions,” added Christian Krause, Chief Product Officer at JTL. “The web-based ERP UI is fully extensible, and the JTL Hub ensures seamless app management and maximum scalability.”
Cloud Journey: Hybrid, Multi-Tenant, and App-Enabled
With the SaaS App Builder Program, a redesigned web-based interface for the ERP system JTL-Wawi, and a dedicated partner portal, JTL is creating a flexible operational platform that supports both hybrid usage models and full cloud migration across its entire portfolio.
Partnership with Perspective: Why Joining the JTL Network Pays Off
One of the highlights of the convention was the introduction of the new partner program, featuring a restructured sales and certification model that offers exclusive opportunities for both service and technology partners. With a strong focus on collaborative growth through synergy, JTL is establishing an ecosystem where technical expertise, entrepreneurial drive, and customer proximity come together.
For service partners, the program offers increased visibility, transparent compensation models, and easy integration into the JTL environment. Affiliate solutions and attractive commissions make engagement clearly worthwhile. Technology partners benefit from a newly defined, multi-tier partnership structure – with clear development pathways from initial engagement to strategic partnership.
Platform Strategy as a Growth Engine
The JTL-PartnerConvention 2025 made one thing clear: platform thinking, cloud operations, and partner empowerment will be the foundation of JTL’s strategy in the coming years. With a strong alliance between product, technology, and community, JTL continues to position itself as a driver of innovation in the European e-commerce sector.
About the JTL-PartnerConvention and Partner Network
The JTL-PartnerConvention is the key industry event for service and technology partners within the JTL-ecosystem. Through expert talks, workshops, and networking opportunities, the event fosters knowledge exchange on innovations, strategic developments, and industry trends.
The JTL-Partner Network brings together over 500 companies – including service providers, hosting partners, and solution vendors – who collaboratively create tailored services and solutions for more than 50,000 customers.
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About the JTL Group
The JTL-Group is one of the most holistic providers of innovative e-commerce and multichannel solutions in Europe, serving over 50,000 customers and working with more than 500 partners. At the heart of the group is JTL-Software-GmbH, headquartered in Germany, whose powerful ERP software manages all essential processes of modern commerce – from inventory and shipping to marketplace integration and point-of-sale.
The group’s extended portfolio, supported by its specialized subsidiaries, also includes SaaS-based solutions for returns management, document archiving, tax compliance, and dynamic pricing analytics. These tools are used by major retailers as well as small and medium-sized e-commerce businesses.
Founded in 2008, JTL-Software-GmbH now employs around 400 people. Since October 2023, the company has been part of a strategic growth partnership with Hg, a leading European investor in software and services.www.jtl-software.de
