Press release

JTL acquires price analysis specialist Dealavo

• JTL acquires Dealavo, a leading developer of tools for cloud-native price monitoring and dynamic pricing in online retail.
• With Dealavo, JTL customers benefit from innovative solutions for price optimization, especially in the multichannel-driven eCommerce sector.
• With this acquisition, JTL continues to strengthen its position as a leading provider of eCommerce software, further advancing its cloud strategy.

Hückelhoven, March 13th, 2025 – JTL-Software-GmbH (JTL), one of the leading providers of eCommerce and multichannel software in the German-speaking countries, acquires Dealavo. The company specializes in data-driven solutions for price monitoring, market analysis, and dynamic pricing. This acquisition enables JTL to provide its customers with cutting-edge price analysis tools and competitive comparisons to refine and enhance their business strategies more precisely and efficiently. Today’s rapidly evolving multichannel commerce – where businesses must navigate sales across marketplaces, online stores, and retail – is continuously gaining relevance. In such a dynamic market environment, the ability to develop and automate valid pricing strategies is essential for business success.

Dealavo: Developing smart pricing strategies for eCommerce

Dealavo empowers manufacturers and online retailers with data-driven solutions that facilitate real-time pricing decisions. Leveraging deep data insights, businesses can fine-tune their sales strategies and swiftly adapt to ever-changing market dynamics. By analyzing millions of product listings, Dealavo provides its customers with well-founded insights.

Dealavo helps retailers to:

• Monitor prices in real-time and use dynamic pricing to maximize revenue and optimize margins.
• Elevate product ad performance and significantly boost Return on Ad Spend (ROAS).
• Analyze competitor prices to identify emerging market trends early.
• Optimize their product portfolio.

Dealavo was founded in Poland in 2016 and is based in Warsaw.

JTL customers gain a powerful competitive edge with Dealavo

“With Dealavo, we are expanding our portfolio with a highly innovative solution that gives our customers a real competitive advantage,” explains Sebastian Evers, CEO of JTL. “Pricing is one of the key factors of success in eCommerce. Through this acquisition, we can offer our customers an even more powerful set of tools to optimize their margins and instantly identify market trends.”

Dario Tato, CFO of JTL, also emphasizes the strategic significance of integrating Dealavo into the JTL ecosystem:

“With Dealavo’s high degree of automation, we can improve the support for our customers in their core business processes – sales. Additionally, we help retailers respond to the growing diversity of marketplaces. We are particularly excited to work with Dealavo because the tool is a cloud-native solution, making it a perfect fit for JTL Group’s long-term cloud strategy.”

Shaping the future of eCommerce together

By integrating Dealavo into the JTL ecosystem, customers benefit from an even broader range of eCommerce software solutions. The combination of JTL’s powerful multichannel and ERP systems with Dealavo’s data-driven pricing strategies creates a comprehensive solution for retailers and manufacturers across the entire eCommerce process chain.

“We are looking forward to enriching the group with our technology and expertise and are excited to see what potential we can unlock together with such a strong partner for our shared customer base,” says Jakub Kot, CEO and co-founder of Dealavo. “Together, we will redefine how retailers approach pricing strategies – raising the bar for innovation and success.”