Selling internationally on the Kaufland marketplaces – with JTL-eazyAuction and countX

Would you like to expand your online business abroad without much effort? With Kaufland Global Marketplace, you now have the opportunity to sell on up to 7 European Kaufland marketplaces simultaneously, potentially reaching up to 139 million online shoppers – conveniently supported by JTL-eazyAuction and countX. In this blog article, we will show you in a practical way how you as a JTL user can offer your product range internationally on the Kaufland marketplaces, what advantages this brings and how you can overcome typical challenges.

Kaufland Global Marketplace goes international: New markets, new opportunities

The all-in-one Kaufland Global Marketplace solution provides everyone – from smaller retailers to global players – with an optimal sales environment and the opportunity to grow quickly and easily across national borders. It is now possible to sell on Kaufland marketplaces in seven countries across Europe:

• Kaufland.de (Germany)
• Kaufland.cz (Czech Republic)
• Kaufland.sk (Slovakia)
• Kaufland.pl (Poland)
• Kaufland.at (Austria)
• Kaufland.fr (France)
• Kaufland.it (Italy)

And the Good: A single registration as a Kaufland Global Marketplace retailer opens the doors to all these countries! For you, this means new customer groups, greater reach and additional sales – without having to set up a completely new infrastructure for each country separately.

The expansion of Kaufland Global Marketplace offers enormous opportunities: you can potentially reach up to 139 million online customers across Europe via one platform.

Behind the Kaufland marketplaces is the food retailer Kaufland. The company has 1,600 stores in eight countries, is one of the leading retail chains in Europe and offers a wide range of everyday requirements. This special link between offline and online means that many customers have a deep trust in the brand, from which the online marketplaces also benefit. With brand awareness of up to 99 percent in the marketplace countries, the Kaufland marketplaces offer you ideal conditions to present your items to a wide audience. A total of 13,000 retailers are now on board to sell 45 million products in more than 6,400 categories.

• Wide reach and strong trust:
  Kaufland is not only known as an online marketplace in many European countries, but also has brick-and-mortar stores – in some cases with a brand awareness of up to 99%. This creates trust. If you place your products on the Kaufland marketplaces, you benefit from this positive image. Up to 43 million monthly visitors ensure high visibility and give you access to a huge customer base.
  
  
• One registration opens up access to the whole of Europe:
  Only one registration is required to sell on all Kaufland marketplaces. Instead of managing separate systems and logins, the multi-marketplace technology allows you to seamlessly control your listing, order and product data from one system. New countries can be activated quickly and easily directly during registration or at any later time.
  
  
• Automated translations, 1st-level customer support & listing of relevant payment methods:
  Kaufland Global Marketplace makes internationalization easier for you by offering automated translations of product data and legal texts as well as 1st-level customer support in the local language. In addition, the relevant payment methods are offered in the individual marketplace countries. Entering new markets with Kaufland Global Marketplace is not only quick and easy, but also less risky than entering the market directly. Personal merchant support, additional marketplace services and the wide range of support services offered by the external partner network provide you with numerous forms of assistance. So you can concentrate on what counts: your sales!

Opportunities and challenges of international sales

Of course, the move to international marketplaces not only brings opportunities, but also a few challenges that you should be prepared for. Good news is that these can be overcome with the right tools and partners:

• Multilingualism: Product descriptions, titles and customer communication must be available in the local language. Without support, this would be a huge effort.
• Logistics & shipping: Orders from abroad require fast, reliable shipping across national borders. Shipping costs and times must be well calculated.
• Returns and customer service: Customers in other countries may have different expectations when it comes to service and returns processing. You must be prepared to process inquiries from abroad, ideally in the respective language.
• VAT & regulations: Probably the most complex aspect: sales to customers in other EU countries are subject to their VAT. There are also country-specific regulations (e.g. packaging license, ElektroG/WEEE for electronic goods, etc.) that must be complied with.

JTL-eazyAuction: Your interface to Kaufland Global Marketplace

JTL-eazyAuction is the proven multichannel tool from JTL, with which you can already integrate marketplaces such as eBay or Amazon into your ERP. Good news: JTL-eazyAuction supports all Kaufland marketplaces! This means you can integrate your Kaufland merchant account directly from JTL-Wawi and control it centrally. This is a real game changer for JTL customers, as Kaufland Global Marketplace seamlessly becomes part of your existing workflow.

The integration of Kaufland Global Marketplace via JTL-eazyAuction offers you the following advantages, among others:

• Central listing management: You create and edit your Kaufland listings directly in JTL-Wawi. All product data such as titles, descriptions, images and prices can be conveniently maintained in the familiar JTL interface. Changes are automatically transferred to Kaufland Global Marketplace – no more duplicate maintenance in the Seller Portal.
  
  
• Import existing listings: Do you already have items listed manually on the Kaufland marketplaces? No problem – these can be imported into JTL-Wawi and managed centrally via JTL from now on. This allows you to keep track of existing Kaufland listings.
  
  
• Automatic stock reconciliation: Stock levels are synchronized in real time. If you sell an item on the Kaufland marketplaces, JTL-Wawi reduces the stock and adjusts it for your online shop or other marketplaces (and vice versa). In this way, you avoid overselling and always keep an eye on the current stock level, regardless of where the sale was made.
  
  
• Automatic stock reconciliation: Stock levels are synchronized in real time. If you sell an item on the Kaufland marketplaces, JTL-Wawi reduces the stock and adjusts it, for example, for your online shop or other marketplaces (and vice versa). In this way, you avoid overselling and always keep an eye on the current stock level, regardless of where the sale was made.
  
  
• Invoices and returns: JTL-Wawi can automatically generate invoices for Kaufland orders and send them as PDFs to Kaufland Global Marketplace or the customer. Cancellations or returns can also be initiated via JTL so that your Kaufland account remains synchronized. You also fulfill the obligation to issue invoices in online retail, which in turn saves time.

In short: With JTL-eazyAuction, you can bring Kaufland Global Marketplace directly into your own system. You control all channels – whether your shop, eBay, Amazon or Kaufland Global Marketplace – centrally in one place. This not only saves a lot of time and stress, but also reduces errors that could occur due to manual entries in the Kaufland Global Marketplace portal. You will quickly appreciate this centralization, especially when order volumes and product ranges grow.

How to integrate Kaufland Global Marketplace into JTL-Wawi - step by step

Setting up the Kaufland Global Marketplace integration in JTL-eazyAuction is straightforward. Here is a brief overview of the most important steps to get started:

1. Create a seller account with Kaufland Global Marketplace
   Register as a seller with Kaufland Global Marketplace. Make sure you have a valid VAT ID from the country where your company is based and the necessary company documents ready. Verification usually takes 1 to 3 working days. Once you have successfully logged in, you will be given access to the Seller Portal where you can generate your API access data.
   
   
2. Set up Kaufland Global Marketplace in JTL-Wawi
   Open JTL-Wawi and go to the JTL-eazyAuction marketplace settings. Create a new marketplace account, select “Kaufland” and enter the API access data. The connection to your seller account will be established automatically.
   
   
3. Select countries
   In the settings, you specify which Kaufland marketplaces you want to be active in – e.g. Germany, France, Italy or Austria. You then go through a country onboarding process in the SellerPortal
   
   
4. List products
   In JTL-Wawi, select the items you want to sell on the Kaufland marketplaces. Assign categories and shipping classes and set country-specific prices. You can import existing Kaufland listings to avoid duplicate listings. JTL-eazyAuction then takes over the transfer to Kaufland Global Marketplace.
   
   
5. Test run and start
   Checks in the Kaufland Global Marketplace Seller Portal whether the title, description, images and prices are displayed correctly. The content should be automatically translated. If required, you can adjust texts manually, for example for keyword optimization. As soon as everything is correct, you are ready to go – and the first orders from abroad can start coming in.
   
   

Once set up, day-to-day operations are largely automated: Orders from all integrated Kaufland marketplace countries converge in JTL-Wawi, and you process them there just like a German order. That takes care of the technology. Now we have to take care of the VAT and legal aspects.

VAT under control: Why OSS is a must

If you are an EU retailer selling on international Kaufland marketplaces, there is usually no way around OSS registration. If you activate Kaufland.fr or Kaufland.it, for example, the Kaufland Global Marketplace requires a valid OSS number – even if you have not yet exceeded the EU-wide delivery threshold of €10,000. This is the recommended standard solution for EU retailers, as they can meet their VAT obligations in all target countries centrally via the One-Stop-Shop (OSS) procedure.

Alternatively, it is also possible to store a local VAT ID for each marketplace country. This is relevant, for example, for traders who have been excluded from the OSS procedure or who deliberately rely on local registrations. This option is associated with significantly more administrative effort – but it is permitted. One thing is clear: Kaufland does not allow sales abroad without a valid OSS number or country-specific VAT ID. So if you want to sell internationally, you need a tax-valid solution in any case.

This is exactly where countX comes into play. countX automates your entire VAT compliance – directly from JTL-Wawi. The software accesses your sales data, calculates the tax for each country and handles reports and registrations for you. This not only saves you time, but also protects you from costly errors. Get a non-binding listing from countX.

For JTL customers, countX is seamlessly integrated and offers exclusive conditions. Many users already report that they have automated their entire tax process across Europe.

Practical tips for international marketplace success

To conclude the content tips, we would like to give you a few practical tips to ensure that your entry into the international Kaufland marketplaces runs smoothly:

• Optimize shipping: Plan your shipping processes for international orders carefully. Use reliable shipping service providers that deliver quickly and safely to the respective countries. Find out about shipping costs and delivery times and enter them correctly in the Kaufland portal so that customers are aware of them from the outset. Also think about any customs or import regulations if you are delivering from Germany to non-EU countries (fortunately, this does not apply to EU countries). Fast, transparent shipping increases customer satisfaction enormously.
  
  
• Local returns solution: Think about how you want to handle returns from abroad. A customer-friendly solution (e.g. returns address in the respective country or a favorable return label) can increase your points account with buyers. If the returns rate and volume increase, it may be worthwhile finding a partner who consolidates international returns for you.
  
  
• Product descriptions & translations: Kaufland Global Marketplace offers you automated product data translation. Nevertheless, you can optimize important keywords in the local language to be found better. You may be able to use native speakers via freelancer portals to improve your top seller descriptions – this increases professionalism.
  
  
• Prices and currencies: Pay attention to your pricing strategy in the different countries. Different purchasing power or currencies (e.g. Czech koruna or Polish złoty) can make it useful to adjust prices. JTL-Wawi allows you to use country-specific prices or currency conversions and Kaufland Global Marketplace also supports you with a price adjustment feature: Smart Pricing Plus automatically optimizes the prices of your listings based on a continuous comparison with your set price limits (offer price and lowest price) and the prices of the competition.
  
  Also factor in the marketplace fees. Kaufland Global Marketplace offers you transparent and fair conditions: In addition to a monthly basic fee, sales commissions are charged depending on the product category.
  
  Despite these costs, you will find that access to new markets usually pays for itself quickly.
  
  
• Customer service in foreign languages: Thanks to the automated translation functions of Kaufland Global Marketplace, you can answer inquiries from foreign-language customers without having to speak the language perfectly. Nevertheless, empathy and speed are required. Use prepared answers (always in the local language) for frequently asked questions. And be happy about any positive feedback from abroad – it shows that you have mastered the leap into new markets!
  
  

With these tips and the tools mentioned, you are well equipped to get started internationally on the Kaufland marketplaces. As you can see, the initially daunting aspects of doing business abroad can be quickly defused thanks to modern solutions. In the next section, we summarize the most important points once again.

Conclusion

Selling internationally on the Kaufland marketplaces doesn’t have to be a closed book – on the contrary. The all-in-one Kaufland Global Marketplace solution, which is both technically and service-oriented, gives you quick and easy access to seven European markets and a potential total of 139 million online customers. This allows you to scale your business with little additional effort. JTL-eazyAuction ensures that the technical integration with Kaufland.de, .cz, .sk & Co. runs smoothly and centrally in JTL-Wawi. You can easily keep track of your listings, stock and orders on all channels. At the same time, countX relieves you of the complex tax obligations associated with EU-wide trade. This allows you to sell to customers throughout Europe in a legally compliant and relaxed manner.

In summary, this means that you can concentrate on selling and growth, while the JTL integration solution and the countX automatic control system take care of the tedious tasks in the background. Many JTL merchants have already successfully made the move to international marketplaces. Join them and take advantage of the opportunities that Kaufland Global Marketplace offers you! With the right preparation, the right tools and partners, nothing stands in the way of your cross-border success.