New Trusted Shops extension for more customer trust and conversion

In online business, it is inherently difficult to build customer trust. After all, you can’t touch the goods before you buy them or get a personal impression of the listing. Confidence-building measures such as seals of approval or customer reviews are intended to replace these on-site impressions in digital retail. JTL-Shop partner Trusted Shops has been helping retailers to integrate such elements into their online shops for two decades. With a new version of the JTL-Shop plugin “Trusted Shops Easy Integration”, there are now a whole range of new possibilities. In this article, Till-Florian Schäfer from Trusted Shops presents an overview of the advantages of the extension for JTL-Shop 5 and JTL-Shop 4.

Update of the "Trusted Shops Easy Integration" plugin brings many new features

Trusted Shops is launching new free extensions for the JTL-Shop 4 and JTL-Shop 5 shop systems, which will not only help you to use your Trusted Shops products quickly and easily. The plugins also add exciting new features to the existing service, such as a more flexible Trustbadge® integration and modern widgets.

Build trust - in just 5 minutes!

For over 20 years, Trusted Shops has stood for transparency and security in eCommerce. Three core products in particular contribute to this:

• The renowned Trusted Shops seal of approval, which the Cologne-based company awards to online stores that meet firmly defined quality criteria.
• Buyer protection, which consumers can use to protect their orders from online stores that have been awarded the seal of approval against financial loss.
• Customer reviews, which are based on real orders and, due to their authenticity, have a particular influence on building trust and customers’ purchasing decisions.

More than 30 million consumers across Europe trust these products and include them in their purchasing decisions. In this way, Trusted Shops is a valuable lever for more than 30,000 online stores for more traffic, higher sales and a better conversion rate.

So that you too can quickly and easily convince your customers of the trustworthiness of your listing, Trusted Shops has been offering free extensions for JTL-Shop 4 and JTL-Shop 5 for some time now. These extensions reliably ensure that you can integrate your booked products into the online store without programming knowledge and according to your wishes.

The new enhancements will expand and improve existing services for merchants who use JTL solutions:

• New exciting features, such as more flexible trust badge placement and modern widgets, provide even more individual configuration options.
• By linking the dispatch date of the review invitations to the expected delivery date, you can collect meaningful customer reviews even more easily.
• Thanks to a new technical basis, you benefit from future new developments without effort or delay.

The usual functionalities are of course retained.

Flexible integration of Trustbadge

With the Trustbadge, you not only present the Trusted Shops seal of approval to your customers, but also display your collected customer reviews prominently in the store. In addition, the Trustbadge ensures that you can automatically send review invitations to your customers and, in order to convince as many undecided customers as possible to make a purchase, the Trustbadge should be placed prominently and clearly visible in your store.

• Defines the placement of the trust badge in the desktop and mobile view independently of each other.
• Determines for both views whether the trust badge should be positioned on the left or right edge of the screen.
• Moves the trust badge upwards continuously by specifying individual pixels.

Thanks to the intuitive operation of the extension, you can place the Trustbadge in the desired position in your online store with just a few clicks – and without any programming knowledge.

Are you not put off by a few lines of code? Then simply open the embed code of the Trustbadge and customize the display to your requirements.

Collect authentic customer reviews with automatic invitations

As soon as the Trusted Shops extension is installed and set up, you can automatically collect store and product reviews. To do this, customers who wish to share their shopping experience are asked for a customer review by email.

To collect as many customer reviews as possible, it is important to send the automatic review invitation at the right time. The extension also supports you here: Simply link the time when the review invitation is sent to the expected delivery date stored in JTL-Wawi. In this way, you ensure that the review invitation is only sent when a customer has already received the order and has been able to form an opinion.

Showcases top customer reviews and strengthens customer confidence

So that as many store visitors as possible can be convinced of your exemplary service and your fantastic products, you should place the collected customer reviews prominently.

For this purpose, the Trusted Shops extension offers you some modern widgets with which you can present collected customer reviews in an appealing and sales-promoting way. Add the widgets of your choice to your category and product pages, your checkout or other areas of the store in just a few minutes to increase your conversion rate.

To the new Trusted Shops extension

Download the Trusted Shops extension free of charge and benefit immediately from all the new features: