Improved usability with easyTemplate360 – now also for JTL-Shop 5

Good usability (user-friendliness) is one of the most important success factors in eCommerce. It often determines whether an online store visitor becomes a customer. High usability turns satisfied customers into regular customers. These in turn become ambassadors who tell their friends about a positive shopping experience and thus draw attention to you.

With easyTemplate360, you have the opportunity to easily optimize the user-friendliness of your online store. And not only for your customers, but also for yourself.

The three cornerstones of usability

User-friendliness that is perceived as positive is essentially based on three factors.

Customers should be able to buy the product they are looking for and need in the online store(effectiveness). They should be able to find the product as directly as possible and complete the purchase without any problems – if possible in a short time and with just a few clicks(efficiency). In third place is the subjective feeling of each user that the digital shopping experience was perceived as pleasant. This results in satisfaction.

The "happy customer" - the goal of every online store

Since satisfied customers are the basis of your sales and success, usability plays a key role in the design of an online store.

There are many measures to improve usability, some important ones being, for example

• Clear and consistent structuring
• Responsive design
• Simple and intuitive navigation
• High-quality content with added value
• Content tailored to the target group
• Arouse emotions

Good layout and modern design are not the only factors that determine user-friendliness, but also content that has added value for users and arouses emotions. So you could say that it’s not just the look that matters, but also – as with so many things – the inner values of your JTL-Shop.

easyTemplate360 - more than just a template

This is exactly where easyTemplate360 comes in. It is not just a template that changes the look of the front end. It is also delivered with a plugin for the back end and therefore also increases your usability as a JTL store operator enormously.

With the simple drag & drop operation and over 50 widgets, all content pages of the online store can be customized. This applies to the start and category pages as well as all other landing pages and the blog area. In the individual widgets, it is possible to make alignments, color settings, sizes and other adjustments.

The toolbox for better usability

What you get with easyTemplat360 is a toolbox that helps you to make targeted adjustments to the user-friendliness of your JTL-Shop:

1. It gives you the opportunity to design the menu in a variety of ways. Whether mega menu, dropdown, illustrated or not, you are free to decide and even choose different displays within the menu items. Use the menu navigation and guide your target group directly to the products they are looking for.
2. Maintains content specifically for mobile devices. The number of mobile purchases is increasing rapidly and with it the need for responsive design. Convince your customers to store on the go.
3. “Content is king” and the key to success on Google. What was already known over 15 years ago has not lost its validity to this day. That’s why high-quality entry pages are an absolute must when it comes to welcoming customers to your JTL-Shop and then skillfully drawing their attention to the right products. The easyTemplate360 makes it very easy to create such pages and ultimately creates added value – and not just for your customers!
4. Individuality is a top priority. Your target group also consists of several individual customer groups. These can be targeted with easyTemplat360 by displaying group-specific widgets and also providing them with a time control. The customer only sees what is relevant to them.

Many other areas can be improved in terms of usability with the easyTemplate360. But the template also has its limits. Evoking emotions is the most difficult part of the user experience. It requires you to know your customers, respond to them, surprise them and ultimately delight them.

You want to see the easyTemplate360 in action?

Then we recommend the recording of the webinar “Improved usability with easyTemplate360 for JTL-Shop 5”, which you can watch right here.

Solution360 has developed the easyTemplate360 based on many years of experience in eCommerce, especially in the JTL area. The template and content management system has now also been available for JTL-Shop 5 since October 2021.