Black Friday is now behind us. Now it’s time to make the most of the end-of-year spurt. In addition to attractive discount campaigns, voucher sales are also a proven sales booster during the Christmas season. Modern multichannel retailers need a flexible solution that can be used across all sales channels – and this is exactly where JTL Vouchers comes into play! In this article, we present the top features of our voucher solution and give you an overview of the most important tax basics relating to your voucher sales.
Voucher gold rush: why they are good for your trade
Vouchers are practical for people who like to put off their Christmas shopping – and for retailers who sell them. After all, they contribute to a number of important aspects of sales strategy. They strengthen customer loyalty, especially if they have a creative design and can be personalized or redeemed in installments over a longer period of time. In the case of returns, they are also a tried and tested way of retaining sales, even if the goods are returned. Last but not least: statistically speaking, a relevant number of vouchers are not even redeemed – a plus point for your liquidity.
Perfect multichannel voucher sales with JTL Vouchers
There are many voucher systems, but there are few that can make your sales so customer-friendly and flexible. Since we always think of your trade as a “control center”, we have integrated our voucher solution directly into your central sales systems JTL-Wawi, JTL-Shop and JTL-POS. But that’s not all. Here is an overview of the top benefits of JTL Vouchers:
JTL-Vouchers einrichten – so geht'sJTL vouchers now also available for Shopware 6
As a bidder of multichannel solutions, we stand for system openness and would therefore also like to offer merchants who use third-party systems the opportunity to benefit from JTL Vouchers. The flexible REST API technology allows you to integrate the voucher management system with any software. Our service partner itratos has now developed a JTL Vouchers plugin for integration with Shopware 6. If you work with this store system, you will also be able to use JTL Vouchers in the future.
Coffee retailer takes off with JTL vouchers
The coffee specialist gscheid-haferl from Bad Kötzting in Bavaria proves that JTL systems also work perfectly in combination with third-party systems. Owner Matthias Wutz uses a combination of JTL-Wawi and Shopware, which communicate with each other via the third-party shop connection JTL-Connector. The mobile checkout app JTL-POS is used in the store. For efficient voucher sales, he was looking for a solution that would integrate seamlessly into his system landscape. “Our customers should be able to buy and redeem their vouchers both online and in-store. With JTL Vouchers, we can save ourselves the hassle of ‘only redeemable in-store’.” The vouchers plugin stores special purchase and shipping information, for example in the case of personalization. The delivery then takes place via JTL-Packing Bench+.
Smooth integration by JTL partners
The integration of JTL vouchers also went without a hitch. JTL partner itratos supported the coffee retailer here. As pilot customers, they were able to incorporate their requirements for the plugin during development. “By working with the beta testers, we received great suggestions – for example, the option to buy larger quantities of vouchers with different values via a shopping cart, such as 50×20 euros. This is particularly useful for companies that purchase employee goodies,” explains Walter Panitz from itratos. The JTL service partner has also been able to gather continuous feedback from the community via the JTL forum.
Even if sophisticated solutions such as JTL Vouchers take a lot off your hands when selling vouchers, you should have an overview of the most important tax aspects – here’s an overview:
From the customer’s point of view, vouchers are nothing more than prepaid credits that can be redeemed within their validity period. From a tax perspective, a distinction is made between multi-purpose and single-purpose vouchers. In the case of single-purpose vouchers, all the information (place of performance, tax rate) is already available to calculate the relevant VAT so that this is charged directly when the voucher is issued. In this case, the VAT must be shown on the invoice. The note is used for product ranges with a standard VAT rate, usually 19%. This means that no VAT is charged when the voucher is redeemed.
Multi-purpose vouchers are issued if the redemption is not linked to a specific service or place of performance. Only when the voucher is redeemed does the VAT on the purchased goods come into effect. In this sense, the multi-purpose voucher serves as a kind of cash card without taxation. Multi-purpose vouchers are valid for product ranges with different tax rates. They are also issued irrespective of the specific place of performance and can be redeemed outside Germany, which means that the VAT of the country of delivery applies.
A voucher is generally transferable, meaning that issuers are obliged to accept the voucher from third parties. However, it is possible to prohibit the transfer if the voucher is expressly and clearly issued to a specific person.
Perfect advice with the JTL tax consultant network
If you want to have everything in order with your accounting, you should not only look at the right software solutions, but also seek advice from a tax consultant who is familiar with the specific guidelines in eCommerce. Depending on the product, industry, country and region, there can be a whole range of peculiarities.
In our network of tax consultants, you will find numerous law firms across Germany that specialize in (online) trade. Use the precise filter options in your search and find your perfect expert.
