Fully exploit the sales potential of small goods with JTL-Shipping and DHL Warenpost

The proportion of small, lightweight products in online business is increasing disproportionately. Online retailers who sell such goods in their store need suitable shipping options to fully exploit this growth potential. Merchandise mail combines the advantages of letters and parcels – fast, secure and cost-effective. With JTL-Shipping, we also offer you a solution with which you can seamlessly integrate all the functions of Warenpost into your processes. In this article, we explain the possibilities and advantages of this shipping dream team.

Online business has been a market with enormous growth rates for years. Due to the pandemic, sales rose by 20% in 2020 and by a whopping 19% in the following year. Despite saturation effects, the IFH Cologne is forecasting continued high growth rates of between 10% and 15%¹ in the medium term.

Growing trend in online business: small and light goods

Small-format and lightweight goods, such as care products, T-shirts and accessories, are particularly popular. Customers want these everyday requirements to be delivered particularly quickly and cheaply.

From the point of view of retailers who sell small and lightweight goods online, there is a demand for shipping that meets these customer requirements and is also convenient and climate-friendly. With DHL Warenpost, small goods can be sent in correspondingly small outer packaging and with little packaging and filling material. This reduces greenhouse gas emissions during the production and disposal of packaging. In addition, DHL Warenpost is delivered by the mail carrier by bicycle or e-bike, which also improves the carbon footprint.

Warenpost combines the advantages of letters and parcels

Deutsche Post is closing the gap between parcels and letters with its new Warenpost shipping option. Warenpost combines the advantages of letters – fast and inexpensive – with the security and transparency offered by parcels. What’s more, shipping is simple and convenient. From a shipping volume of 200 items, a business customer contract can be concluded with DHL Paket.

Here is an overview of the advantages of the shipping option:

• As fast as a letter: The goods mail is delivered like a letter. This means that it reaches its recipient within one day.
• Transparency and control: Thanks to live tracking and requested delivery, retailers and customers can be sure that they know where their goods are at all times.
• Reducing returns costs: Unnecessary returns are prevented by store routing. Undeliverable items are taken to the nearest branch instead of being sent back. The customer can collect them here at any time. Various receiving options, such as Packstation, agreed drop-off location or delivery to a neighbor, increase the delivery rate.
• Convenient shipping: retailers can either hand in their goods mail at the branch or post it franked in the letterbox. Business customers with over 6,000 national Warenpost items also have the option of having their items collected locally.
• Climate-friendly: Deutsche Post relies on e-mobility, especially for letter delivery. This is why two out of three goods mail items are already delivered completely CO2-free. Deutsche Post’s business customers can also offer their customers the GoGreen option for CO2-compensated delivery.

Exploit the possibilities of DHL Warenpost with JTL-Shipping

Just as important as an attractive shipping option is user-friendly software that can be used to coordinate orders and their shipping. With JTL-Shipping and DHL Shipping 3.0, we already offer you the option of seamlessly integrating DHL Warenpost and other shipping services into your processes. Thanks to our many years of close cooperation with DHL, we can guarantee a particularly high quality of technical integration.

All goods post services can be carried out directly with our solutions. For example, you can activate the receiving option storage location/neighbor directly in JTL-Wawi. This video shows you how to do this. JTL-Shop 5 users also have the option of using the “DHL delivery on request” extension.

Transparency and reliability with every delivery

Store routing can also be implemented quickly and efficiently directly in JTL-Shipping. This function reduces your return rate to a minimum, saving you time and money.

As the deliverers document every delivery digitally via scanner as part of the goods post, you can be sure that you won’t lose track of anything. Every order is visibly listed in JTL-Shipping and can therefore be tracked seamlessly.

Insured and with end-to-end tracking, even for international shipping

International Warenpost has been new since this year. Just like Warenpost National, it is delivered via the letter network. Warenpost International can be sent to over 220 destinations worldwide. End-to-end tracking and the insured shipping option offer retailers transparency and security for sending high-priced small goods such as glasses, watches or cosmetics. All DHL Warenpost International services are also supported by JTL and are available from versions 1.5.54.0 and 1.6.35.0 of JTL-Wawi in JTL-Shipping via the DHL Shipping 3.0 interface. You can find out exactly how to activate the option in your JTL-Wawi in the JTL-Guide.

You can find even more details about Warenpost International in our blog post.

Developing seamless logistics solutions for you together

And once again it is clear: in online business, the processes “behind” the sale, i.e. in areas such as shipping, warehouse or item management, are at least as crucial for a profitable business as a diverse and high-quality product range. The workflows in these individual areas must not only function smoothly, but also be perfectly coordinated. That’s why we take a holistic approach to our solutions. In the JTL cosmos, you will find the right solution – from item management to purchasing and sales to warehousing and shipping. To free your trade from all restrictions, we also think beyond our borders – by working with strong partners such as DHL.