Press release

JTL-Shop 5 sets new standards in online shop software

Hückelhoven, December 10, 2020 – JTL-Software-GmbH is releasing the next generation of its online store software. With JTL-Shop 5, retailers and their customers can expect a new level of usability and design. The company is also integrating the JTL Extension Store, a new sales and administration platform full of extensions for its own software, into the back end.

Ease of use instead of expert knowledge

The new store version is designed so that even newcomers to online business can set up their own store quickly and easily. Good conditions for a quick start are created by the basic template “NOVA”: It has a streamlined look on desktop, tablet and smartphone and allows quick changes to the color landscape. Operation is also uncomplicated – from now on, retailers can rearrange the layout and content elements directly in the front end using simple drag & drop. This ensures a quick visual redesign. Long-time users of JTL-Shop will also benefit from the new version. This is because the back end of the system has undergone a massive overhaul – the new menu structure and an intelligent quick search function help users to find their way around. And those who like to customize their store on the go will undoubtedly be pleased with the responsive display of the back end on all devices.

Usability for retailers AND buyers

Where is the gain on the buyer side? JTL provides this with several fine-tuning adjustments to existing functions. The developers have expanded and refined the filter function so that even large product ranges can be searched for successfully in no time at all. Speaking of speed: the loading speed of image content is also significantly higher. Image files (such as .jpg or .png) are automatically displayed in WebP format. This means that retailers have to invest less work in converting the format of their product images. For customers, the higher compression in turn means faster data retrieval. The natively implemented “Lazy Loading” and the new “Responsive Image Loading” also contribute to the goal of faster loading times. This not only has a positive effect for buyers, as search engines rate the higher “page speed” positively – a plus for the store’s Google ranking.

Bye, bye, system breaks

The JTL Extension Store provides customers with a new sales and administration platform for all extensions related to JTL products. Numerous plugins and templates for JTL-Shop 5 can be found here, most of which are provided by JTL’s extensive partner network. After checking out the JTL Extension Store, merchants can download and install the extensions directly in the back end of their own shop. A practical overview also informs users about expiring licenses and available updates for their extensions. One click is all it takes to update them.

Focus on legal certainty

The online retail experts at JTL have also paid attention to the aspect of legal security. The natively implemented Consent Manager is automatically supplemented with the necessary consent elements when new plugins are installed. On top of this, JTL-Shop 5 has successfully passed a pre-certification test by the IT-Recht Kanzlei and the Händlerbund and received two official test marks. These certify that JTL-Shop 5 has the necessary structures to process sales in a legally compliant manner.

“Never before have we worked so intensively on a store version. But the years of development work are paying off,” says Thomas Lisson, Managing Director at JTL-Software. “With JTL-Shop 5, we are releasing by far the best performing, most user-friendly and visually appealing version of our eCommerce solution ever. And with the option to connect to our free JTL-Wawi ERP, customers continue to receive a whole range of innovative software to successfully manage their trade. Anyone looking for an omnichannel-capable all-round solution will find the central building block in JTL-Shop 5.”