Press release

JTL-Shop customer Gastro24 wins the Shop Usability Award in the B2B category

The winning store based on JTL-Shop3 was designed and developed by the JTL service partners Solution 360 and Kreativkonzentrat

Hückelhoven, 26.09.2014. Great success for JTL customer Gastro24. The online shop gastro24.de, based on JTL-Shop3, was awarded the Shop Usability Award 2014 in the B2B category at the K5 conference in Munich. The Usability Shop Award was presented for the seventh time in 2014 by shoplupe.com and recognizes stores that are not only visually appealing, but also particularly user-friendly for customers.

Gastro24’s online store was considered “professional and tidy” by the 20-member expert jury made up of well-known personalities from the eCommerce industry. “The navigation is well thought out so that the right product can be found quickly despite the enormous range. Gastro24.de proves that an appealing design, clever logic and a friendly appearance are also possible in the B2B environment,” was the reason given for the award. This is not only a special honor for the founder and owner of Gastro24, Nils Sannemann, but also for the two JTL service partners Solution 360 GmbH from Berlin and Kreativkonzentrat GbR from Dresden. Together with JTL-Software and designer Ulrike Riemann, a modern B2B online shop was developed that not only impresses with its user-friendliness, but also with its clear design, first-class customer service and professional expert advice.

The online store gastro24.de was founded in 2003 by Nils Sannemann and has developed into one of the leading mail order companies for catering supplies and catering equipment. In 2013, the shop was migrated to the JTL-Shop3 shop system and completely redesigned by the Berlin-based eCommerce experts Solution 360 and the Dresden-based media agency Kreativkonzentrat. Today, Gastro24 offers over 50,000 products ranging from ashtrays, kebab knives, food processors and pizza ovens to dispensing systems for bars, hotels, canteens and restaurants.

“We are of course delighted to receive the award. It proves that last year’s decision in favor of JTL-Shop3 was the right one,” says winner Nils Sannemann. Henryk Lippert, eCommerce Consultant and Managing Director at Solution 360 adds: “When it came to the store system, we made a conscious decision to switch from xt:Commerce to JTL Shop3 rather than store systems such as Magento or Oxid, as the store system covers all of Gastro24’s needs. In addition, the connection with JTL-Wawi offers a unique combination, as the systems are perfectly coordinated”.