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As a small or medium-sized online retailer, how do you stand out from the competition and manage to build long-term customer relationships? The answer could lie in storytelling. Stories have the power to move people emotionally and create a deeper bond. But how does storytelling work in eCommerce and how can this technique be used effectively?

In the world of online business, not only high-quality products are crucial, but also the right sales techniques. Psychological principles play a central role in this and can make a significant contribution to increasing customers’ willingness to buy. In this blog post, we present ten proven psychological principles that can sustainably increase conversion rates and sales.

Efficient warehouse management is indispensable in eCommerce. It forms the backbone for fast product deliveries and ensures a low error rate. This is where a professional warehouse management system such as JTL-WMS comes into play. In this blog post, we highlight the essential steps for optimal warehouse processes and show why a modern WMS is indispensable for you.

Multichannel retail brings both opportunities and challenges: as a retailer in eCommerce, you are faced with the task of maintaining your brand presence across different sales channels, while at the same time having to master the complexity of inventory management, pricing and logistics.

Stahlwerk recently reported on how successful multichannel retail can be at the first JTL MeetUp with Kaufland. In an interview, Michael Heisterbach, Head of Multichannel Marketing, explained why Stahlwerk opted for the combination of Kaufland and JTL and how the company got off to a flying start thanks to the marketplace integration.

Many of you use the opportunity to sell goods not only in your own online store, but also via JTL-eazyAuction on Amazon. After all, the top dog among digital marketplaces is the most important platform for reaching a particularly large number of potential customers. In order to use this opportunity efficiently, Amazon offers you a

What does the ideal shopping experience of the future look like? The answer is clear: omnichannel! But we are looking beyond the horizon: in this article, we not only reveal the most exciting developments in the omnichannel sector, but also highlight four other trends that will be groundbreaking in eCommerce in 2024.

If you sell your goods via Amazon, you can conveniently use the VAT Calculation Service (VCS) to create invoices and calculate VAT. We are now in the process of making the functions easier and better for you. You can find out exactly what we are planning in this developer diary. Was ist Amazon VCS? VCS

Black Friday is now behind us. Now it's time to make the most of the end-of-year spurt. In addition to attractive discount campaigns, voucher sales are also a proven sales booster during the Christmas season. Modern multichannel retailers need a flexible solution that can be used across all sales channels - and this is exactly

If you host your JTL-Shop with a third-party provider and use the Windows 10 operating system, you should be aware of the following: At the turn of the year, the first providers will initiate the changeover to the TLS 1.3 security protocol. In this article, we explain exactly what this is and what impact it