More successful in eCommerce with Amazon Pay and JTL-Shop 5

If you want to attract and retain customers as an online retailer, you need to be well positioned when it comes to payment providers. In the following article, we will introduce you to the Amazon Pay plugin and how you can easily integrate it into your JTL-Shop 5.

More conversions, faster checkout, loyal customers

Amazon Pay offers more than 300 million customers worldwide a simple, secure and familiar payment option that is far more than just another payment button for online retailers. The payment and address information stored in the Amazon account enables a smooth payment process for millions of shoppers worldwide.

The advantages of Amazon Pay at a glance:

• An improved conversion rate: Amazon Pay has a 35 percent higher conversion rate than native payments^.1
• A faster ordering process for a better customer experience: anyone with an Amazon account can complete orders in just three clicks. On average, Amazon Pay is 2.7 times faster than regular payment processes^.2
• Data sovereignty: Buyers stay and buy on your website; item or shopping cart data is not forwarded to Amazon.
• Free payment default protection: Reduce your costs and protect your company with proven protection against payment defaults on Amazon.
• Loyal customers: 93 percent of customers say they would use Amazon Pay again^.3

Technology that inspires

The shop agency Solution360 has developed the Amazon Pay plugin for JTL-Shop 5. JTL-Shop 5 runs on Checkout v2 by Amazon Pay, also known as Cv2, which is the latest generation of payment technology. It offers a smooth checkout experience and increases the total order value, while you benefit from a simplified integration. But Cv2 offers even more advantages:

• Security first: Cv2 offers enhanced support for secure browser and device integration, as well as built-in support for Strong Customer Authentication (SCA), as required by the Payment Services Directive (PSD2) to comply with European regulations for secure payments.
• Meet your customers’ demand for flexibility: Industry data shows that 44 ^percent4 of EU customers prefer cyberwallets as a payment method for online purchases. Cv2 supports more payment methods than ever, giving your customers more ways to shop on your website. These include installment payments, recurring payments and subscriptions, as well as a growing number of new payment types, including monthly billing and SEPA DD.
• More transparency for orders: Cv2 sends instant payment notifications. It enables more transparency to react faster to purchases, customer behavior and potential problems.
• A technology that grows with your business: Cv2 offers hosted UX optimization upgrades that provide your business with state-of-the-art checkout technology without expensive maintenance and upgrade costs. It also minimizes ongoing maintenance costs by eliminating the need for additional code to support different web widgets and reduce the amount of front-end code required.
• Conquer the global market: Increase your foreign sales by supporting foreign currencies. You can register your billing currency and your customers can pay in your local or preferred currency without exchange fees.

Secure payment processing and practical features

As soon as a customer decides to use Amazon Pay, payment processing takes place exclusively between the customer and Amazon Pay. The payment method stored in Amazon cannot be recognized by the plugin. Technically, the plugin does not recognize any differences between different payment methods.

As a merchant, you have financial security if you collect the money immediately or ship the goods within 7 days, as Amazon Pay guarantees payment collection. It is still possible to receive payments beyond this time limit, but the Amazon Pay payment collection guarantee only applies to the 7-day period.

Further features of the Amazon Pay plugin:

• No transfer of product and shopping cart data: The plugin does not transmit any detailed information about the contents of the shopping cart to Amazon Pay. Only payment processing takes place and only the total of the shopping cart is transferred.
• Fraud protection from Amazon Pay: The payment method is irrelevant for the plugin itself. Amazon Pay checks which payment methods the customer is allowed to use on Amazon. This means that the customer’s creditworthiness does not have to be checked by the merchant, which generally reduces bad debt losses for online purchases. This eliminates the need for the merchant to check the customer’s creditworthiness, which reduces the risk of bad debts for online purchases.
• Optimized for mobile devices: The plugin is optimized for optimal use on mobile devices. Customers can conveniently access Amazon Pay and make payments via their smartphones or tablets.
• Digital goods: Amazon Pay can also be used to purchase digital goods. As these do not require physical shipping, the money should be collected immediately.
• Amazon A-to-Z Guarantee: Customers are protected by the Amazon A-to-Z Guarantee at no additional cost.
• Address data from Amazon can be transferred: The transfer of the address data of the billing and delivery address stored in the respective Amazon account can be optionally set in the plugin. Alternatively, the customer can also select Amazon Pay as the “normal” payment method and enter the billing and delivery address beforehand in the order process.
• Multiple country languages: The plugin also supports several foreign languages so that the plugin content can be translated into different national languages.