Marketplace sales in the Czech Republic and Slovakia – how to get started with Kaufland and JTL-eazyAuction

Kaufland recently opened the online marketplace Kaufland.sk in Slovakia, Kaufland.cz in the Czech Republic will follow shortly. For you as an online retailer, this will enable you to expand your business internationally without any major additional effort. This new sales channel also offers potential for more sales, which you should not miss out on.

The origin: Kaufland.de as a successful German eCommerce concept

Kaufland.de is one of the fastest growing online marketplaces in Germany and offers 45 million items from over 5,000 product categories. Over 9,000 national and international retailers already sell on Kaufland.de, ensuring a wide variety of products.

The successful German eCommerce concept is now being internationalized: Retailers selling on the new marketplaces Kaufland.sk in Slovakia and soon on Kaufland.cz in the Czech Republic from 2023 will use Kaufland’s high brand awareness to appeal to new target groups and gain access to millions of potential customers. Kaufland is already one of the most popular brick-and-mortar retailers in these countries. With Kaufland Global Marketplace, you have been able to sell on three Kaufland marketplaces simultaneously since 2023, allowing you to tap into the huge potential for greater reach and increasing sales.

Online marketplaces as big players in online business

Online marketplaces have become an integral part of eCommerce and are playing an increasingly dominant role. Their advantage: simple processes, both for buying and selling, as documented by relevant statistics. Around ^72%1 of online shoppers state that they shop on marketplaces primarily for convenience. In 2020, total sales in European cross-border online business amounted to around 200 billion euros. Of this, 115 billion was generated on online ^{marketplaces2}. There is no end in sight to this trend: by 2024, as much as 40 percent of global eCommerce sales are expected to be generated on online ^{marketplaces3}.

In the Czech Republic and Slovakia, you can expect a comparatively small market that is still not very fragmented – even though 90 percent of the population in these countries already use the ^internet4. Annual sales growth rates of around nine percent in eCommerce are forecast for the Czech Republic and ten percent for Slovakia by ²⁰²⁷⁵. In Germany, more than 50 percent of all online stores are already represented on ^{marketplaces6}. A strong trend towards multichannel retail can also be observed in the Czech Republic and Slovakia^.7 This is particularly important in view of economic fluctuations. For example, if you have only been selling via your online store up to now, you should open up additional sales channels with online marketplaces in order to exploit additional sales potential and be more broadly positioned and resilient in times of fluctuating markets.

JTL-eazyAuction - Your interface between marketplace and ERP

To successfully expand into the world of online marketplaces, it’s best to start with reliable software that integrates seamlessly into the other processes of your day-to-day business. With JTL-eazyAuction, you always have an overview of all marketplace listings and can control them from your ERP. Order processes and customer communication are handled centrally in JTL-Wawi. You can easily import existing listings that you have already created with your marketplace accounts. By automatically updating the stock levels, your goods are always offered in the right quantities on all marketplaces. This way, you won’t lose track of the multitude of sales platforms and listings and create important prerequisites for your success right from the start.

Our marketplace interface to Kaufland.de is currently available as an open beta version in JTL-eazyAuction. Take the chance now and test listings and sales on Kaufland.de completely free of charge.

The interface to the Kaufland.sk/cz marketplace is currently still in the closed beta phase and will also soon be available to all JTL-eazyAuction users. You already have the opportunity to be added to the product page as a pilot customer and sell your products free of charge via the integration.

Our new marketplace interface enables you to integrate many more sales channels into your ERP system in the future and expand your online business to the maximum.

Launch of Kaufland.sk and Kaufland.cz in 2023

The new online marketplaces Kaufland.sk and Kaufland.cz are part of Kaufland Global Marketplace, a solution that enables retailers to sell on several Kaufland marketplaces simultaneously with just one registration and from one system. A networked multi-marketplace technology allows centralized control of all listings, orders and product data in one portal.

Kaufland Global Marketplace offers you an ideal infrastructure to grow nationally and internationally as a global player quickly and without having to build up your own resources. To make your internationalization as easy as possible, the all-in-one solution supports you with services such as the free translation of product data and the processing of customer payments in different currencies. Kaufland also takes care of performance marketing in the relevant marketing channels of the countries. Once listed, you have the opportunity to further increase the visibility of your listings through Sponsored Product Ads and thus increase your sales. Kaufland also provides first-level customer service to ensure a successful customer experience and to support retailers.

If you are already selling on Kaufland.de, only a few settings are necessary to add Kaufland.sk and Kaufland.cz as sales channels:

Kaufland Global Marketplace offers access to many marketplaces with only one registration and only one basic fee, regardless of the number of marketplaces you ultimately want to sell on. If you register for Kaufland.sk and Kaufland.cz, you will sell on the marketplaces free of charge for the first six months, without commission or basic fee, and receive a discount of 1,200 euros for Sponsored Product Ads for each of the new marketplaces.

Not yet selling with Kaufland Global Marketplace? Then start now on Kaufland.de!

The advantages of selling on Kaufland.de at a glance:

• High reach thanks to the strong Kaufland brand name
• Marketing measures such as SEA and price comparator listing by Kaufland.de
• All relevant payment methods for customers included
• Simple management of the product range through data upload or direct integration (if items with a GTIN (Global Trade Item Number) are already listed on Kaufland.de, no separate product data is required)
• Personal multilingual dealer support
• Takeover of the complete payment transaction by Kaufland.de
• Professional 1st-level customer service from Kaufland.de
• No contract terms
• Fair conditions (monthly basic fee and commission)