In a few weeks, the Christmas shopping season will be in full swing – on the buyer’s side. Retailers should already be prepared. But are you already using all available channels? After all, multichannel commerce ensures considerable gains, especially in the Christmas business. In the following, we will show you what this can look like and give you some tips and tools to help you on your way.
Every year again
Black Friday*, which has established itself as a fixture in retail in Germany for several years now, is the starting signal for the Christmas season. In fact, Black Friday and Cyber Monday not only mark the beginning, but also one of the two highlights of the seasonal sales. The second is usually in mid-December. However, the phase between these milestones is also interesting.
Inspired by the bargain sales from the end of November, many shoppers start their concrete research for Christmas gifts at this time. The further away Christmas is, the more relevant the price is, because the more time there is to compare. If you want to make the most of this, you should make your listings as visible as possible. However, we don’t just mean your own store. We already explained what you should look out for there last year.
Marketplaces as multipliers
If you don’t list your products on marketplaces such as eBay or Amazon at Christmas, you will miss out on a large proportion of your customers. Amazon is well known as a product search engine – a good way for customers to find information. So if your products can be found there, there is a good chance that your items will also end up on the wish lists of interested parties. However, if you have problems with findability, you urgently need to improve your Amazon SEO.
But as mentioned above, resourceful bargain hunters who want to fill the space under the Christmas tree at a reasonable price also search on eBay. This is because you can often find more obscure or cheaper gifts here. And while the battle for Amazon’s Buy Box becomes even fiercer at Christmas, a considerable number of retailers neglect the option of selling on the long-established online auction house. However, eBay also has its own means of improving rankings – eBay Plus items are particularly important here.
Important for marketplace offers:
JTL provides assistance
We have two remedies that can be of particular help to you in the coming days and weeks:
JTL-Repricer (Update: JTL-Repricer is no longer available since October 2022)
If you want to win the battle for the Buy Box, you should take a look at our tool for automated repricing on Amazon. JTL Repricer optimizes item prices so that they are cheaper than those of your competitors, but never exceed or fall below your set price limit. After all, who has the time during the stressful Christmas season to monitor competitors’ prices and adjust their own?
Find out more about Amazon repricing here!
Post 100 eBay listings in 5 minutes
The name says it all: We have created a video for you in which we show you how to create 100 eBay listings in just 5 minutes – all you need is JTL-Wawi and JTL-eazyAuction. If you have been reluctant to choose eBay as a sales channel for your products, you should reconsider your opinion based on this simple and quick solution. Take the opportunity to get your goods to the Christmas bargain shoppers!
Never miss an opportunity
Our conclusion: If you want to make the most of your Christmas business, you should not only focus your efforts on your own store. Marketplaces offer you reach and therefore access to potential new customers. In our video above, we show that selling on marketplaces using JTL-Wawi can be very easy. So why not take advantage of this opportunity?
Do you have any tips of your own for Christmas business on marketplaces? Then let us know in the comments!
*Addendum: In Germany, “Black Friday” is actually a protected term that cannot be used without the risk of a warning letter. We therefore recommend not using the term.
