Latest from eCommerce

As a small or medium-sized online retailer, how do you stand out from the competition and manage to build long-term customer relationships? The answer could lie in storytelling. Stories have the power to move people emotionally and create a deeper bond. But how does storytelling work in eCommerce and how can this technique be used effectively?

JTL-Connect 2024, our popular trade fair for eCommerce enthusiasts, once again exceeded all expectations this year. The event bidder a wide range of innovations, expertise and networking opportunities. On September 27, over 2,000 visitors gathered at the XPOST in Cologne to find out about the latest trends, products and services in eCommerce.

From December 13, 2024, a new important EU regulation will apply: the General Product Safety Regulation (GPSR). This new regulation brings with it a number of changes that are particularly important for you as an online retailer. In this article, we will inform you about the most important changes and give you an overview of what you need to pay attention to in future in order to operate your stores in compliance with the law.

Before you ship your goods as an eCommerce business, you should ensure that the products are not only packaged safely, but also sustainably. Because if you optimize your processes in terms of environmental compatibility, you not only conserve resources and improve your ecological footprint, but also save costs in the end.

The wait will soon be over - not only for an exciting day at the trade fair, but also for a brilliant after-show party on Europe's largest event liner! Good talks from experts and hot news from industry insiders will be followed by cool drinks and great entertainment on the MS RheinMagie in the evening. To increase your anticipation even more, we'll tell you what you can expect at this exclusive event with a view of Cologne Cathedral. It pays to be quick: 90 percent of the available tickets are already gone!

A high conversion rate is the be-all and end-all of a successful online store. It shows how good your store is at converting visitors into paying customers. But what exactly can you do to maximize this key performance indicator? In this article, we present proven strategies that have the potential to significantly increase your conversion rate.

There are now only a few weeks left until the who's who of online business meet in the heart of Cologne. On September 27, 2024, exciting presentations, top-class exhibitors and exclusive networking opportunities await you at the JTL-Connect eCommerce event. In this article, we give you an overview of the day's program of the trade fair, including presentations and trade fair highlights.

Experiencing products up close, having questions answered directly and a social experience with every purchase: for a long time, online listings were unable to match the in-store experience, where you can talk to sales staff and pick up products in person. Is livestream shopping a topic with a future?