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JTL Blog

Latest from eCommerce

Interesting facts Artificial intelligence – useful areas of application for the search engine optimization of online stores

| Interesting facts

ChatGPT, DeepL and Neuroflash are currently on everyone's lips and show that artificial intelligence has long since made its triumphant entry into our everyday (working) lives. The new tools offer many exciting applications that can speed up processes and uncover knowledge gaps - including when it comes to SEO. In the last part of our blog series "SEO for online stores", we look at how AI can provide you with targeted support to perform important SEO tasks to improve the visibility of your online store.


Claus Marketing expert at JTL
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Solutions from JTL How Stahlwerk is successfully and efficiently expanding its marketplace sales

| Solutions from JTL, Solutions from partners

Stahlwerk recently reported on how successful multichannel retail can be at the first JTL MeetUp with Kaufland. In an interview, Michael Heisterbach, Head of Multichannel Marketing, explained why Stahlwerk opted for the combination of Kaufland and JTL and how the company got off to a flying start thanks to the marketplace integration.


Bettina Marketing expert at JTL
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Interesting facts Technical aspects for improving the performance of online stores

| Interesting facts

The success of SEO measures results from very different sub-areas, the observance of which will lay a stable foundation for you to be successful in eCommerce. In the third part of our blog series "SEO for online stores", we focus on important technical basics that are essential for successful search engine optimization. We look at crawlability and indexing, page load times and their optimization as well as monitoring and rectifying technical errors.


Claus Marketing expert at JTL
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Interesting facts Content – convince visitors and search engines with optimally prepared content

| Interesting facts

The secret of a good SEO strategy lies in convincing both search engines and (potential) customers with your content. In the second part of our four-part blog series "SEO for online stores", we focus on the design of your content and content markup. In particular, the aim is to present your content and texts to search engines in such a way that they can better understand, categorize and review them.


Claus Marketing expert at JTL
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Interesting facts 5 steps for VAT internationalization in eCommerce

| Interesting facts

Internationalization in eCommerce offers enormous growth opportunities with moderate effort and costs. One example is the Amazon PAN EU program. However, companies are faced with bureaucratic challenges that they need to deal with in advance. Especially in the area of international sales tax, there are points that need to be considered in order to be able to scale internationally without any problems.


Dana Stolz Marketing Expert JTL Tax
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Interesting facts Information architecture in the online store – clear paths for visitors and search engines

| Interesting facts

According to Semrush, a provider of SEO tools, search engines, especially Google, contribute a whopping 40.1% of eCommerce traffic. So if you want to build a successful online store, you can't avoid optimizing your online store for an improved search engine ranking! That's why we're giving you important tips on SEO in our four-part blog series How good search engine optimization works.


Claus Marketing expert at JTL
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Solutions from partners MediaMarktSaturn – Marketplace now integrated with JTL-eazyAuction

| Solutions from partners

In the world of electronics, MediaMarktSaturn is undoubtedly a force to be reckoned with. With over 1000 stores and online stores in 12 countries, the company has achieved a dominant market presence in Europe. But what makes MediaMarktSaturn so special and why should sellers focus on being present in this marketplace?


Eugen Dirksen Senior Partner Manager at MediaMarktSaturn Marketplace
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Solutions from partners Wishes come true – DHL and JTL-Shop ensure perfect customer experiences right up to the last mile

| Solutions from partners

The world of online business is fast-paced and demanding. In order to survive in this competitive environment, it is crucial not only to offer high-quality products, but also to guarantee excellent service. A key element of this service is the delivery of your goods. This is where DHL's delivery on demand comes into play.


Sarah Marketing expert at JTL
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