News from E-Commerce

When Kai Lindemann founded Kalitec in Solingen in 2006, he focused entirely on online sales – at a time when e-commerce was still a niche market. Today, the company supplies electromechanical components to customers throughout Europe. What began as a small project has developed into a successful business with 30 employees.

The checkout, or the moment when the customer places an item in the virtual shopping cart, is the most important moment for successful online retailers. This is where it is decided whether a customer completes the purchase or abandons it. In this article, you will learn how to design your checkout process so that it is simple, fast and secure – and thus sustainably increase your conversion rate.

With a complex topic like e-invoices, it's always best to let those who are real experts in the field have their say. That's exactly what we want to do in this article. After looking at the legal basis for e-invoicing and the steps involved in switching to e-invoicing in parts 1 and 2 of our

The switch to e-invoicing is an important step that not only makes companies legally compliant, but also brings efficiency and transparency to accounting processes. In the first part of our three-part blog series, we have already taken you through the legal foundations of e-invoicing. To ensure a smooth transition, a structured approach is essential. In

Accounting in Germany is facing a significant change: from January 1, 2025, all companies subject to VAT will be required to be able to receive and process e-invoices. This change marks an important milestone in the digitalization of accounting and will permanently change the way invoices are handled. It particularly affects companies in the B2B

As an online retailer, you are faced with a number of strategic decisions in order to reach your target groups optimally and increase your sales figures. One of the key questions here is: do we opt for multichannel or omnichannel retail? Both approaches offer numerous opportunities, but also challenges – and choosing the right strategy can be crucial.

Genuss Berlin stands for special taste experiences – with a range that specializes in the great love of liquorice. From sweet to salty, from classic to extraordinary, at Genuss Berlin you will find everything your licorice heart desires – and much more.

E-commerce is no longer just about offering a wide range of products or ensuring a smooth checkout process. One aspect that is becoming increasingly important and is still underestimated by many is accessibility. The topic will become relevant for every online retailer from June 28, 2025 at the latest, when the Barrier-Free Accessibility Reinforcement Act (BFSG) comes into force.

The pre-Christmas period is approaching and with it one of the strongest sales periods of the year. For most online retailers, this means more orders, higher expectations and lots of challenges, especially when it comes to shipping goods. We have put together some practical tips so that you don’t lose track of things during this stressful time and your customers have their parcels under the Christmas tree on time.

As a small or medium-sized online retailer, how do you stand out from the competition and manage to build long-term customer relationships? The answer could lie in storytelling. Stories have the power to move people emotionally and create a deeper bond. But how does storytelling work in eCommerce and how can this technique be used effectively?