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Maximum multichannel: Represented on all major marketplaces with JTL-eazyAuction

If you sell products across multiple platforms, you know that the wider you are positioned, the greater the potential to win new customers. In order to support you as much as possible, we at JTL are continuously integrating new interfaces and thus creating maximum opportunities for your trade. In addition to the big players such as Amazon and eBay, there is a wide and constantly growing listing of marketplaces that specialize in very different markets and products and thus serve specific target groups precisely. In this article, you will find out which platforms you can expand your listing to and how everything can be easily handled with the JTL-eazyAuction marketplace connection.

You can sell on these marketplaces via JTL-eazyAuction

Your multichannel commerce can start with just a few clicks – even with the free JTL Start edition. All you need is a seller account on the marketplaces you want to reach with your ERP. Simply select a monthly order quota within the framework of our JTL editions and distribute it flexibly across your preferred platforms. If you really want to get started with your marketplace trading, we also recommend the JTL Pro edition.

Marketplace connections provided by JTL:

  • Amazon: The world’s largest online marketplace offers access to millions of customers.
  • eBay: One of the oldest and best-known marketplaces that sells both new and used goods.
  • Otto: A growing marketplace in Germany with a high level of trust among customers. >> More in the blog post
  • Kaufland Global MarketPlace: B idders access to international markets and a wide target group. >> To the success story
  • voelkner: Specialized in electronics and technology products.
  • MediaMarktSaturn: One of the leading platforms for electronics products in Europe. >> More in the blog post
  • Conrad (Open Beta): A marketplace for electronics and technology that is particularly aimed at B2B customers.
Grafik mit Logos von Marktplatzanbindungen JTL-eazyAuction
You can integrate these marketplaces into your ERP in the stable version.

Marketplace connections from JTL partners:

  • Cdiscount: One of the largest marketplaces in France.
  • CHECK24: Known in Germany as a comparison portal, now also with its own marketplace.
  • limango: A marketplace for family and lifestyle products.
  • Decathlon: The specialist for sporting goods.
  • OBI: One of the leading platforms in the DIY and garden sector.
  • Store Apotheke: A growing marketplace for healthcare products.
  • home24: Specialized in furniture and home accessories.
  • HORNBACH: A popular DIY store in Germany.
  • XXXLutz: One of the largest furniture retailers in Europe.
  • Praktiker (Open Beta): Reliable online marketplace for retailers and service providers.
  • ePrice (Open Beta): First port of call for online shopping in Italy.
  • Rue du Commerce (Open Beta): Important player in French eCommerce .
  • Carrefour (Open Beta): French supermarket chain and eighth largest retailer in the world.
  • BILD Marketplace (Open Beta): The new curated shopping platform from Germany’s largest media brand.

Would you like to sell on marketplaces that are not listed here? We will be happy to provide you with additional interfaces on request.

JTL as middleware for limitless multichannel

In addition to its role as an eCommerce ERP, JTL also offers a powerful middleware function that is of particular interest to large companies. Many are looking for a flexible solution to connect extensive ERP systems such as SAP with marketplaces and manage their sales efficiently. This is where JTL comes into its own: JTL can be seamlessly integrated into existing systems via the REST API and serves as a bridge between the ERP and the desired sales platforms.

With JTL-eazyAuction, marketplace sales are controlled centrally, while the ERP continues to manage all higher-level processes. This system openness and high connectivity make JTL a future-proof solution for companies that want to adapt flexibly to dynamic trading environments.

You can find more information on our API and integration options in our blog post on the REST API.

Why JTL-eazyAuction: Flexibility meets efficiency

Imagine you sell bicycle accessories and want to offer your products on platforms such as Amazon, eBay and Decathlon at the same time. Without the right solution, this would be a huge challenge: every price adjustment or stock change would have to be updated manually on all platforms, which is not only time-consuming but also error-prone. Overselling, outdated prices or incorrect product data could quickly lead to problems and make your customers unhappy.

With JTL-eazyAuction, this process is simplified and centralized: You only have to make changes once in the ERP, so that they are then automatically synchronized on all platforms. This not only saves you many hours of administrative work every day, but also significantly reduces the error rate. At the same time, you maintain an overview of your sales and can react flexibly to changes.

As you can manage all product data in your ERP system, the ERP system becomes the control center of your retail business. JTL enables you to successfully master the challenges of multichannel retail and offer your products efficiently on a variety of platforms:

JTL-eazyAuction - Advantages at a glance

  • Transfer current listings: You can automatically transfer data of already listed products to JTL-Wawi for further use.
  • Stock reconciliation in real time: Your stock is automatically synchronized with all connected marketplaces. Overselling is a thing of the past.
  • Central creation of listings: You can maintain your product data once in JTL-Wawi and then offer it on several marketplaces.
  • Automated order import: Sales from Amazon, eBay, etc. are automatically transferred to your ERP. You can create invoices and delivery bills with just a few clicks.

Conclusion: Multichannel becomes child's play with JTL

More marketplaces do not necessarily mean more work – at least not with the right tools. With the available interfaces, you can manage your sales centrally and take full advantage of the opportunities offered by multichannel sales. Whether large platforms such as Amazon and eBay or thematically specialized marketplaces – the connection options with JTL are constantly growing – and with them the opportunity to win new customers.

Published on:
23. January 2025