Do you want to tap into new markets – but without risk? Then Amazon Poland(amazon.pl) is just right for you: great potential, low entry barriers and strong support from JTL, countX and Dealavo. Currently you can also benefit from greatly reduced fees.
You can find further market insights in the accompanying white paper on Polish e-commerce – compact, practical and free of charge.
Why Amazon Poland is now exciting for retailers
Poland has a population of over 37.6 million, including more than 30 million internet users, around 79 percent of whom shop online.
Amazon Poland market data & potential at a glance
- Over 30 million Internet users
- $40.9 billion in online sales by 2028
- 71 % share of online shoppers
- 9.6 % annual growth
- 4th place among EU growth markets
Amazon Poland offers retailers from Germany real opportunities: no customs hurdles, reduced fees until the end of 2025, a price-sensitive target group for dynamic pricing – and with JTL & countX, you can get started in no time at all.
Requirements for selling on Amazon.pl
1. amazon seller account on amazon.pl
To register, you need an active Amazon seller account that is activated for the Polish marketplace.
2. EU sales tax ID (VAT ID)
Sales are specifically pushed through storage via Amazon FBA in Poland. Selling within Poland requires a valid VAT identification number. If you do not yet have a VAT ID for Poland, countX can help you register.
3. packaging license for Poland
In Poland, packaging must be registered. You must prove that you have your shipping packaging correctly licensed.
Automated listing of products on Amazon Poland
Which products sell particularly well on Amazon.pl?
Automate listings with JTL-eazyAuction
With JTL-eazyAuction you can easily automate your listings on Amazon Poland – without duplicate maintenance effort and manual processes. You transfer the product data directly from JTL-Wawi, synchronize your stock levels in real time and process incoming orders fully automatically. This allows you to maintain an overview at all times and save valuable time – especially when entering new markets such as Amazon.pl.
Shipping strategy for Amazon Poland:
- FBA Poland → Prime, fast shipping, less effort
- Own shipping → More control, lower storage costs
Rule of thumb: From 2,000 orders, FBA in Poland or the Czech Republic was already worthwhile in the past. Purely through savings on fees. With the push of the amazon.pl marketplace, the cards are being reshuffled and the barrier to entry is lower.
You want to know exactly? Use the FBA calculator from countX for an individual assessment!
Efficient control of shipping processes with JTL
With JTL-Wawi and the appropriate shipping modules, you can automate your entire shipping processes – from label printing to customer service. Shipping labels are created automatically, the connection to shipping service providers such as DHL, GLS, DPD or InPost runs smoothly, and you have shipment tracking directly in view via GREYHOUND. This saves you time, reduces errors and offers your customers a professional and transparent service.
Further advantages:
- 11 fulfillment centers in Poland
- Central Europe Program = save € 0.26 per unit thanks to storage in Poland & Czech Republic
Reduced fees on Amazon Poland (2025)
Significantly reduced sales fees for new sellers on Amazon.pl apply until the end of 2025 – ideal for your market entry!
Exemplary savings:
With only 100 sales per month you save over 540 € annually in sales commissions.
Further advantages for newcomers:
- -50 % FBA fees (up to 995 zł savings per unit!)
- 6 months no referral fees (Amazon promotion)
- 6 months no subscription fees (Amazon promotion)
Start & scale faster with JTL
Central control of listings, orders & warehouse
JTL-Wawi + JTL-eazyAuction = a powerful control center for:
- Products
- Orders
- Warehouse & Shipping
VAT & compliance on Amazon Poland: What to consider?
The entry into international sales brings with it tax issues – especially with Amazon FBA. Do you need a VAT ID in Poland? Or is the OSS procedure sufficient? What reporting obligations apply to local storage?
Contact our Poland experts at countX and let us advise you without obligation!
Scaling with the JTL family on Amazon in Poland
JTL-Wawi & JTL-eazyAuction as a foundation
JTL-Wawi and JTL-eazyAuction form the ideal foundation for your multichannel success. You control your entire sales processes centrally via one platform – from item maintenance to order processing. The solution is scalable, adapts to your growth and can be fully automated.
With the individual workflows, you can easily automate recurring tasks – e.g. price adjustments, shipping notifications or customer communication. This not only saves you time, but also ensures smooth processes in your day-to-day business.
Success booster: Dynamic pricing with Dealavo
Dynamic pricing = more sales, less effort.
- Automatically adjust prices
- Watch the competition
- Increase margins without constantly changing prices
Dealavo is the market leader for price automation in Poland – perfect for Amazon.pl!
With the help of Dealavo, we have also created a suitable whitepaper for you, which gives you even more insights into the Polish market.
Whitepaper on Polish e-commerce
The whitepaper “Expanding into the Polish market with Amazon FBA” provides in-depth market insights – not only for retailers who are new to selling in Poland, but also for all those who already use FBA warehouses locally and want to understand their target group even better.
Dealavo supports German sellers in expanding into Poland via Amazon FBA – through price optimization and higher visibility on Amazon as well as access to other major e-commerce platforms such as Allegro and Ceneo.
Customer service in Polish? No problem!
Professional customer service is a must – even in the local language. With GREYHOUND, you can manage all inquiries centrally and efficiently.
