The 5 biggest mistakes when starting an online business – and how to avoid them
Getting started in eCommerce has never been easier. With the right tools and a good strategy, you can get started quickly and sell your products online. However, many retailers make typical mistakes in the initial phase that prove to be costly later on. Whether it’s an unclear target group, a lack of automation or a poor shipping strategy – small omissions can lead to customers dropping out or the store not developing as much reach as desired. To prevent this from happening to you, we will show you the most common pitfalls when starting an online store – and give you tips on how to avoid them.