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From June 19, 2026, many online retailers in the EU will have to provide an electronic withdrawal function - often referred to as the "withdrawal button". The aim is to make it just as easy for consumers to cancel a purchase online.

The way people shop online is changing rapidly. More and more users are no longer asking their questions to traditional search engines, but directly to systems such as ChatGPT, Google Gemini or Perplexity. And they often no longer provide a list of links, but a single, summarized answer.

Imagine that some of your potential customers encounter insurmountable obstacles in your online store - simply because it is not designed to be accessible. This is not only a shame for people with disabilities, but also a missed opportunity for you - and from 28.06.2025 it will even be a violation of the new Barrier-Free Strengthening Act (BFSG).

MegaZoo is one of the leading pet retailers and can look back on an impressive success story. Starting with a strong brick-and-mortar business, the company decided to venture into online retail back in 2019. With the help of JTL, the company successfully mastered this transformation. Today, the MegaZoo online store is not just an extension of the stores, but an essential component of a well-thought-out multichannel concept.

The checkout, or the moment when the customer places an item in the virtual shopping cart, is the most important moment for successful online retailers. This is where it is decided whether a customer completes the purchase or abandons it. In this article, you will learn how to design your checkout process so that it is simple, fast and secure - and thus sustainably increase your conversion rate.

E-commerce is no longer just about offering a wide range of products or ensuring a smooth checkout process. One aspect that is becoming increasingly important and is still underestimated by many is accessibility. The topic will become relevant for every online retailer from June 28, 2025 at the latest, when the Barrier-Free Accessibility Reinforcement Act (BFSG) comes into force.