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From December 13, 2024, a new important EU regulation will apply: the General Product Safety Regulation (GPSR). This new regulation brings with it a number of changes that are particularly important for you as an online retailer. In this article, we will inform you about the most important changes and give you an overview of what you need to pay attention to in future in order to operate your stores in compliance with the law.

A high conversion rate is the be-all and end-all of a successful online store. It shows how good your store is at converting visitors into paying customers. But what exactly can you do to maximize this key performance indicator? In this article, we present proven strategies that have the potential to significantly increase your conversion rate.

In the world of online business, not only high-quality products are crucial, but also the right sales techniques. Psychological principles play a central role in this and can make a significant contribution to increasing customers' willingness to buy. In this blog post, we present ten proven psychological principles that can sustainably increase conversion rates and sales.