Blogheader Mollie Success Story mit JTL & Herr und Frau Klein

Mr. and Mrs. Klein & Mollie: How a concept store creates trust – online and offline

There are stores where you know immediately that everything is just right. This is exactly the feeling that many visitors experience when they enter “Herr und Frau Klein” in Vienna. Beate and Stephan Klein have been running their concept store for over 18 years – a place where design, functionality and warmth come together in a special way. Their recipe for success? A clear vision, high-quality products – and a shopping experience that makes no compromises when it comes to payment.

From creative duo to successful store for families

Beate and Stephan Klein originally worked in the advertising industry. When their child was born, they asked themselves a question that many parents know: Why is it so difficult to find well-designed products for families – beautiful, functional and sustainable?

“We thought: There’s a gap. So we closed it ourselves,” says Beate. This is how “Herr und Frau Klein” came about – a concept store where not only the range is impressive, but also the atmosphere: personal, warm and without any pressure to buy. “Everyone should feel welcome here,” says Stephan. This concept has paid off – the store has become a permanent fixture in the Viennese family landscape.

Success Story JTL Mollie Herr und Frau Klein Video

Secure payments - on site and in the online store

As personal as shopping at “Herr und Frau Klein” is – everything runs digitally and efficiently in the background. A central element of this is the payment system. “The moment when the customer entrusts us with their money is something very special for us,” emphasizes Stephan. That’s why it was clear that we needed a solution that would be convincing on all channels – secure, reliable and simple.

With the payment provider Mollie, the team has found exactly this solution – integrated via the JTL eCommerce ecosystem. Whether in the store via a terminal, in the online store or via the ERP: all payments are processed centrally via the applications of the software provider specializing in multichannel, are billed uniformly and can be evaluated without additional effort.

“That was one reason why we chose Mollie: The process is simple, for us and for our customers – and it’s secure, which creates trust.”

Stephan Klein, founder @Mr. and Mrs. Klein

Thanks to the seamless integration with JTL, the system remains flexible – for the two checkouts in the store as well as for the growing online sales. Omnichannel payments thus become a matter of course, not a challenge.

Staying successful by constantly questioning yourself

What sets “Mr. and Mrs. Klein” apart is their continuous development. “We never stand still for long,” says Beate. “We regularly ask ourselves: Does this still suit us? Is there anything we can improve?” Customers also sense this attitude – they don’t just come to shop, they come because they feel understood.

Concept Store Herr und Frau Klein
Customers can find everything they need for their child at the concept store in Vienna

A particular success factor here is the interplay between the technical foundation and human proximity. The combination of Mollie and JTL ensures stable processes, while the team focuses on personal advice.

Do you want to grow in eCommerce – and are you looking for a partner who not only offers you tools, but also really supports you?
Then find out about the possibilities with JTL. Together we can create a shopping experience that inspires – both online and offline.

Published on:
16. October 2025
Category
Success Stories
Topics