The new generation of our store system

Release of JTL-Shop 5

JTL-Shop 5 takes our shop system to a completely new level! Years of development work are now paying off: Never before have we worked so intensively on a store version as we have on this one – and never before has our online store been as stylish, high-performance and user-friendly as it is now.

When improving JTL-Shop, our focus was on a lean shop system with powerful basic functions. We concentrated on what is important for a modern online store: an attractive template, clear navigation, a stable checkout process, good expandability and coverage of all legal requirements.

We have worked hard on both the back end and the front end to optimize usability for retailers and customers. The result: less work for store operators, a better shopping experience for store visitors.

NOVA template


  • Modern responsive front end
  • Intuitive navigation
  • Mobile, tablet, desktop
  • Optimal shopping experience

OnPage Composer


  • Building pages in front end view
  • Insert content via drag & drop
  • Save pages as templates
  • Play out drafts on a time-controlled basis

JTL Extension Store


  • Extensions from JTL & partners
  • Plugins, templates, OPC portlets
  • Installation in the store back end
  • Central administration

Back end


  • Completely responsive
  • New intuitive menu structure
  • Sidebar navigation
  • Intelligent quick search

Usability


  • Short loading times for images
  • WebP support
  • Optimized for mobile devices
  • Improved filter functions

Multilingualism


  • Almost all languages thanks to UTF-8
  • Back end in German/English
  • Acting across borders
  • Cyrillic, Chinese and much more.

  • Native Consent Manager
  • GDPR compliance
  • Native double opt-in features
  • MIAS integration

SEO


  • Usual effective adjusting screws
  • Options for sustainable visibility
  • Lazy & Responsive Image Loading
  • Direct call of sold out items

Pre-certification of JTL-Shop 5

You should not leave the “legal security” of your online store to chance! One more reason to choose JTL-Shop.

The latest version of our store system has been certified by both the dealer association as well as the IT law firm and pre-certified.

Vorzertifizierungs Logo Händlerbund
IT-Recht Kanzlei vorgeprüft

NOVA template

Looks aren’t everything, but one thing is certain: JTL-Shop 5 is a sight to behold! This is thanks to the new “NOVA” base template, which replaces our old EVO template. Whether on the desktop, tablet or smartphone – JTL-Shop 5 looks slimmer and fresher than its predecessors and meets all of today’s expectations of a modern front end.

With the clear presentation of your product range, the NOVA template ensures an even more positive shopping experience. With more white space and less information density, the category views are much tidier and guide customers more specifically to the product detail pages. We have removed the sidebar on these pages to put the product front and center.

Would you like to experience the new look of JTL-Shop live? Then visit our JTL demo shop!

Features & benefits at a glance:
  • Perfect shopping experience on any device
  • Chic design at the height of the times
  • Tidy article lists & attractive product presentations
Nova Template JTL-Shop5

OnPage Composer

OnPage Composer: Build pages quickly & easily

A real highlight of JTL-Shop 5 is the OnPage Composer – an editor that allows you to master the design of your shop even without programming knowledge. It is seamlessly coordinated with the NOVA template and allows you to insert or move layout and content elements, so-called “portlets”, directly in the front end of your store. Use it like a construction kit and simply drag and drop sliders, images, videos, buttons and much more to the desired location. Portlets that are not included in the standard scope can be easily retrofitted via the JTL Extension Store.

Save pages as templates or drafts

Once you have designed a page with the OnPage Composer, you can save the view as a template and transfer it to other pages in your store with just a few clicks. If you don’t want to build your store using the portlets, you can of course also use ready-made templates. One feature should particularly please retailers with seasonal business: you can also save a finished store page as an unpublished draft and play it out later on a time-controlled basis (for example, at the start of the Christmas season).

Features & benefits at a glance:
  • Independent store construction without special IT knowledge
  • Add individual content (portlets) such as images, texts, sliders, etc.
  • Automatically publish drafts at a specified time
Onpage Composer JTL-Shop5
Insert page content via drag & drop in the front end
Zeitgesteuerte Veröffentlichung OnPage Composer JTL-Shop 5
Time-controlled live switching of finished store pages

JTL Extension Store

The JTL-Extension Store provides you with a central platform for purchasing all your extensions for JTL-Shop 5! Choose from a variety of plugins, templates or portlets for the OnPage Composer to optimally equip your store for your individual requirements.

The JTL-Extension Store is deeply integrated into JTL-Shop 5. Your extensions purchased there appear immediately in the back end of your store after checkout and can be installed with just a few clicks. This saves you the detour via external partner sites or manual data upload via FTP. With the “My purchases” overview page in the store back end, you retain full control over your booked extensions: See immediately when you can download a new version or when a subscription expires.

With the release of JTL-Shop 5, the new JTL-Extension Store will replace the existing JTL-Store marketplace. In future, you will also be able to purchase extensions for other JTL products there.

Plugin Manager Im JTL-Shop 5 Backend
Install & manage extensions directly in the back end of JTL-Shop 5
Features & benefits at a glance:
  • Central management of all extensions
  • Checkout with JTL
  • Installation directly in the back end of JTL-Shop 5

Back end

Back end: New menu structure and responsive view

The technical administration of JTL-Shop is now even easier. We have renewed the menu structure so that you can find your way around your store back end in the best possible way: the top navigation has been replaced by a clear sidebar that always shows you which store page you are currently on. If you don’t want to navigate through the menu, our intelligent quick search will help you get directly to the page you want.

Another milestone: The back end of JTL-Shop 5 is fully mobile-compatible! This means you can change settings on the go or check your statistics in the evening on the sofa.

Features & benefits at a glance:
  • Clear sidebar with logically sorted subcategories
  • Menu items marked with icons
  • More intuitive and convenient working
Dashboard Backend JTL-Shop 5 Screenshot
The dashboard in the new back end of JTL-Shop 5
Intellige Suche Backend JTL-Shop 5
With the intelligent quick search, you can quickly find any page in the back end.
Sidebar Navigation JTL-Shop 5
Mobile Ansicht Menüstruktur Backend JTL-Shop 5
New mobile-optimized view of the back end menu
Mobile Ansicht Statistik Umsatz Backend JTL-Shop 5
Call up statistics on mobile devices at any time

Usability

Short loading times thanks to image compression

Images have a significant impact on the loading time of websites and slow loading store pages are a common reason for premature purchase abandonment. This is why we have specifically optimized the loading speed of image content in JTL-Shop 5. A central innovation: images that you upload to JTL-Wawi as usual as JPG or PNG files are automatically displayed by the store system in WebP format, whose higher compression significantly accelerates data retrieval.

Lazy Loading & Responsive Image Loading

The fast loading of illustrated store pages is essential for a positive shopping experience. For this reason, we have implemented “Lazy Loading” in JTL-Shop 5: Images are only loaded when they appear in the visible area during scrolling. In addition, the image content is automatically displayed in the resolution that is best suited to the device being used.

Revised filter and configurator

In order to offer your customers even more options when shopping, we have further developed the filter functions and the configurator. The configurator is now also mobile-optimized and allows a combined multiple selection as well as the purchase of different quantities within a configuration group. The search for suitable items is now also much more convenient: customers can filter for several features at the same time and narrow down or expand their results by selecting or removing additional features.

Artikelfilter JTL-Shop 5Features & benefits at a glance:
  • Shorter image loading times increase the customer experience
  • Configure article quantities and combinations on all devices
  • Refactored after-search filtering with multiple selection

Multilingualism

As of version 5, JTL-Shop can cover significantly more characters than before. This is because we have changed the character encoding to the global UTF-8 format and converted the database collation to InnoDB. The OnPage Composer also natively supports the complete UTF-8 character set.

By switching to the Unicode encoding UTF-8, you can now use a mixture of many different languages on your store pages and have all the prerequisites to reach a larger international clientele.

Features & benefits at a glance:
  • Texts in many languages possible thanks to UTF-8
  • De facto standard character encoding on the Internet
  • Special characters, Cyrillic, Chinese and many other characters possible
Utf8 Kyrillisch JTL-Shop 5

The law on your (shop) side: With JTL-Shop 5, you are opting for the most secure version of our shop software to date. With our natively implemented Consent Manager, you hardly have to invest any work in the GDPR-compliant operation of your online store: As soon as you install plugins from the JTL Extension Store, the required consent elements are automatically added to your Consent Manager. Your customers can specify whether they want to give their consent for a specific service on the current page permanently or only temporarily.

JTL-Shop 5 native double opt-in features ensure that your email marketing is legally compliant.

Last but not least, another change that will make your life as a merchant easier: We have integrated the “VIES” interface as an EU-wide verification method for VAT IDs in JTL-Shop 5. This means that you can now also check the validity of VAT IDs from other EU countries without any detours.

Features & benefits at a glance:
  • Consent Manager expandable with plugins
  • Native double opt-in features for email communication
  • EU-wide recognized VAT information exchange system (VIES)

Direct call-up of sold-out items (SEO)

Do you sell seasonal goods and regularly take part of your range offline? That’s a lot of work. In addition, “unavailable items” deter potential buyers, which in turn has an impact on your Google ranking. With JTL-Shop 5, these problems are a thing of the past.

With the new version of our store software, you can make all unavailable items disappear immediately from the list views. However, they can still be called up via a direct link so that customers can make inquiries about availability. This will please your customers and the search engines!

Features & benefits at a glance:
  • No “unavailable items” in your lists
  • Seasonal goods remain available via direct link
  • Positive effects on your Google ranking

Special offers from our partners for the release of JTL-Shop 5

Amazonpay Logodash.bar Business 2 years free of charge

Always have an overview of your online store on any device. Start now with Amazon Pay and use dash.bar Business free of charge for 24 months!

  • Install the Amazon Pay plugin in JTL-Shop & process your first transaction via Amazon Pay
  • You will receive an email from Amazon with your discount code, which you can use to log in to dash.bar
  • Applies to new Amazon customers only, also for existing dash.bar customers
About the promotion
IT Recht Kanzlei Logo JTL TechnologiepartnerAction: Free AGB service

The IT law firm specializes in legal advice in eCommerce and offers, among other things, legal protection packages with warning-proof legal texts.

  • Free AGB interface
  • 3 months free use of the AGB service
  • Automatic monitoring & updating of legal texts
  • 12 months free use of the Shopvote rating system
About the promotion
JTL-Shop 5 is now available for update in the Customer Center!

The upgrade to JTL-Shop version 5 is free of charge with a valid subscription or CFE license.

You need at least JTL-Shop 4.02 and at least JTL-Wawi 1.0.


  • Please find out in advance whether the plugins you integrated in JTL-Shop 4 are also available for JTL-Shop 5. It may be necessary for the respective solution provider to make adjustments.
Take a look at the JTL forum:

There you will find current information and important tips that you should consider when upgrading to JTL-Shop 5.