Sell fashion online with JTL
As a seller of fashion & accessories, you have special requirements. For example, you offer your goods in many different sizes, colors and patterns. Find out here how JTL can help you in the areas of online store, marketplaces, merchandise management and warehouse.
Present fashion brands
Do you sell clothing from different brands? Then you would certainly like to give your customers the opportunity to search your range specifically for all products from one brand .
In JTL-Shop you can automatically create pages with all the products of a manufacturer and add your own information to them, for example a description of the brand, images or even banners with certain promotions.
Multiple images per article
Nothing helps more when selling clothing than perfect pictures. You can store images from multiple perspectives for your items in JTL-Wawi. In JTL-Shop, your customers can then view the products from all angles and make an informed decision.
In this way, you can offer your customers a satisfying shopping experience and at the same time ensure that goods are returned less frequently because customers know exactly what they are ordering.
Slider for actions
With a slider on your homepage, you can easily draw your customers’ attention to changing promotions – e.g. a sale. This way, you can address different customer groups right from the start and first advertise the new fall collection for women before using a second slider to draw attention directly to the sale for summer fashion.
You have a free hand in both the quantity and the design of the slides. Of course, you can link directly to the landing pages for your campaigns with one click.
Marketplaces for fashion retailers
You can no longer imagine e-commerce without online marketplaces. With JTL-eazyAuction for Amazon, eBay, Kaufland, OTTO, TikTok Shop, TEMU, home24 and many other platforms, JTL offers a sophisticated interface that is deeply integrated into our merchandise management system. For marketplace connections that have not yet been developed, there are solutions from our partners as well as the option of linking any marketplace of your choice with JTL-Wawi via the “Sales Channel Extension”.
Variation combinations
Of course, you can sell clothing in various colors, sizes or with different patterns. If you wish, you can offer each possible combination individually as a separate item on eBay. However, it makes much more sense to use variation combinations and to select the exact style on a central product page.
JTL-eazyAuction has all the necessary precautions to transfer items with variation selection to marketplaces.
Mapping sizes automatically
You will generally use your own size chart for your products. However, Amazon insists that you use exactly the same descriptions that are used on the platform itself.
To avoid having to enter all sizes a second time in the items, you can link the sizes or characteristic values from JTL-Wawi with those from Amazon.
Amazon Prime & eBay Plus
Clothing or certain accessories are often needed at short notice. This is why services such as Amazon Prime or eBay Plus are particularly important to customers.
With JTL-Wawi, you can offer your products with the Prime option without having to use Amazon’s FBA program (Prime by seller). eBay Plus listings can also be created without any problems.
Merchandise management for fashion retailers
Today’s e-commerce is fast-paced and successful trading requires effective work on many fronts. With our merchandise management system, you can control all your processes from a central location. This makes true multichannel commerce possible. And this is how it works with JTL-Wawi!
Quick creation of Varkombis
Clothing is usually offered in several sizes. Sometimes additional features such as different colors, materials or manufacturing methods are added. Each characteristic can potentially be combined with any other characteristic. This can quickly result in several hundred combinations.
In JTL-Wawi you can create all possible combinations of variations, so-called variation combinations, with a single click.
Return labels for shipping
Would you like to speed up the returns process and offer your customers a particularly good service? Then simply use JTL ShippingLabels to automatically attach a returns label to every delivered order.
Of course, you only pay for the label if your customer actually makes use of it. However, this saves you a costly part of customer communication.
Cross-selling
Customers are often not just looking for a T-shirt or a pair of trousers, but for an entire outfit. So why not show your customers that you also sell the right top when they choose their trousers?
In JTL-Wawi, you can create cross-selling articles for each item. These are automatically displayed in JTL-Shop as soon as the corresponding item is called up.
Warehouse management for fashion retailers
With JTL, you can manage your own warehouse barcode-supported, route-optimized and highly efficiently using five different picking methods. Alternatively, you can find fulfillment service providers in the JTL Fulfillment Network and easily scale your business. This is how it works with JTL-WMS!
Returns processing
With JTL-Wawi, you can design the returns process exactly as you need it. Do you want returned goods to be sent to the laundry and checked first? No problem, create the appropriate item statuses and returns workflows. Of course, you can also put items back into storage directly if they are returned unworn and in their original packaging.
Stock in variations
JTL-Wawi manages items that are available in several variations or variation combinations, each variation or variation combination as a separate item with its own stock.
This way you not only know how often an item would be available in total, but also, for example, in which color and size you can offer it to your customers.
Pick&Pack
With the optional Pick&Pack shipping process, you can pack your goods directly at the storage location. This is particularly useful for individual shipments that only need to be packed and provided with a shipping label. Our special JTL hardware partners will be happy to help you with the required hardware.
