JTL expert knowledge

Peak strategy instead of peak stress

Full shopping baskets, overloaded systems, bottlenecks in the warehouse – the Christmas business has shown where your setup is reaching its limits.

Make your growth plannable instead of improvising again – with scalable processes, stable performance and a deeply integrated system consisting of ERP and warehouse.

  • More order volume without increasing chaos
  • Fast, error-free processes from sales order to dispatch
  • Growth without additional process complexity

In the webcast on March 12, 2026, we will show you how to set up your setup in good time before the next peak so that you can stay in control even with high order loads.

Webcast on-demand starten
Peak Strategie Im Onlinehandel
Growth at the limit

When increasing volume causes your process costs to explode

A high order load – especially across multiple sales channels – determines whether systems and processes really scale or become a limiting factor.

What goes wrong at peak times:

  • More sales orders lead to disproportionately higher expenses
  • Manual emergency solutions delay the order processing time
  • The error rate increases under time and volume pressure

The solution: Automated, system-guided workflows instead of cumbersome workarounds – so that your software enables growth instead of becoming a growth risk.

Kai Lindemann, CEO von Kalitec, trägt ein schwarzes T-Shirt mit dem Logo „Kalitec“. Er steht in einem Raum mit Regalen voller Produkte. Rechts im Bild ist ein gelbes Zitatfeld mit seiner Aussage eingeblendet: „Mit JTL hat sich innerhalb der letzten acht Jahre unser Umsatz verfünffacht. Vorher haben wir auf einem Umsatzlevel stagniert.“ Unten im Bild befinden sich das Logo der Firma Kalitec Verbindungstechnik.
Antonio Pecht, Leiter Marketing und Organisation bei Wecando, steht vor einer Wand mit dem teilweise sichtbaren Schriftzug „WECANDO“. Er hat kurze rote Haaren, Bart und Brille, trägt ein blaues Hemd und ein Ansteckmikrofon. In der rechten Bildhälfte ist ein gelbes Zitatfeld eingeblendet mit seiner Aussage über JTL: „Wir bekommen mit JTL alles aus einer Hand – kein Schnittstellen-Chaos und keine Fehlerquellen mehr.“ Unten im Bild befindet sich das Logo der Großhandels GmbH „wecando GROUP“.
IT at the limit

If your system landscape no longer plays along

During order peaks, a historically grown jumble of tools becomes a brake block – because individual systems no longer work together properly.

What goes wrong at peak times:

  • Isolated solutions and media disruptions destabilize operational processes
  • Systems only work up to a limited number of orders
  • Short-term special processes cannot be mapped flexibly

The solution: a holistically integrated eCommerce system instead of isolated tools – with clear end-to-end processes and designed for high order and shipping volumes.

Logistics at the limit

When your warehouse becomes a bottleneck

The peak season is a stress test to see whether warehouse logistics can cope with the increasing volumes of shipments and returns – or whether it will become a bottleneck.

What goes wrong at peak times:

  • Shortages of top sellers and inefficient use of space due to slow movers
  • No transparency about goods movements, speed of circulation and capital commitment
  • High susceptibility to errors due to manual warehouse and returns processes

The solution: A WMS specializing in eCommerce that automates warehouse processes and ensures real time transparency – scalable up to robot-supported high-performance warehouses.

Martin Bauer, CEO von SportFits steht in einer modernen Lager- oder Logistikumgebung und trägt ein hellblaues Hemd mit aufgerollten Ärmeln. Er spricht in die Kamera, ein Mikrofon ist an seinem Hemd befestigt. Rechts im Bild ist ein gelbes Zitatfeld mit seiner Aussage eingeblendet: „Das Kommissionieren mit JTL und AutoStore geht jetzt 8-mal schneller.“ Unten im Bild befinden sich das Logo von SportFits sowie Martin Bauers Name und Titel.
Top aufgestellt Zitat Yannik Weissenfeld Apiando
Reposition now

The peak is over - the problems remain. Time for a clear strategy.

Peak overloads are not an exceptional situation, but an indication of structural weaknesses in the software solution. What you need is a peak-tested system architecture that makes growth plannable – from day-to-day business to peak order times. This is exactly what our webcast is about:

Why now is the right time for a reset

The first business quarter offers you the peace and quiet you need to learn from the last peak and reorganize your setup. Without ongoing high-load operation, there is enough time for introduction, testing and stabilization – and you will be productive before the next peak.

E-Com Insights Nextpeakready

Studio webcast on 12.03.2026, 11:00-12:00 a.m.

Improvisation is not a scaling strategy. Good use the experience of our experts to better plan and confidently manage the next peak season. Live from the JTL office in Hürth, we will show you the typical frictional losses that occur again and again during peak season – and how you can stabilize your processes in the office and warehouse in the long term.

The webcast consists of a compact 45-minute panel followed by a 15-minute live Q&A session.

No time on 12.03.? When you log in, you will automatically receive the recording of the webcast by email.


What you take away from the webcast:

  • Controlling sales order volumes: How automated workflows reduce process costs and ensure stable processes even at peak times.
  • Integrating systems: Why the interaction of ERP and WMS is crucial for powerful end-to-end processes.
  • Scaling warehouses: How automation through to robotics makes large volumes of shipments and returns manageable.

Webcast speakers

Alexander Hamann, Geschäftsführer STAHLWERK

Alexander Hamann,
Managing Director STAHLWERK

Maik Schwefer,
Product Manager JTL-WMS

Dominik Nelle

Dominik Nelle,
Product Manager Marketplaces

Karina Mainhart

Moderation:
Karina Mainhart,
New Customer Business at JTL