Studio webcast: Black Friday Edition
Make your peak season calculable.
Control. Speed. Margin. Let's go!
You’re already making sales on Black Friday – but the breakthrough is still missing?
Then block October 30, 2025, 11:00-12:00. Live from the JTL office in Hürth, we will send you clear strategies and honest learnings directly from the eCommerce engine room – in a compact 45-minute panel plus 15-minute live Q&A.
Don’t have time on October 30? When you log in, you will automatically receive the recording of the webcast by email.
What you take away from the webcast:
WEBCAST SPEAKERS
Ulrich Pöhner
CEO GREYHOUND Software
Ulrich loves eCommerce. For over 20 years, he has been helping online retailers to simplify processes and make customers happier. He knows what’s important during peak season: efficient and transparent communication and a team that doesn’t get flustered even when there are ten times as many inquiries.
Annika Zielinski
Account Executive DACH
Annika is an Account Executive at Returnless and develops scalable returns strategies with and for eCommerce retailers – from JTL integration and process automation to lean returns processes and a better customer experience.
Jennifer Füllenbach
Customer Experience Manager
Jennifer is an expert in efficient customer service in eCommerce. She advises retailers on how GREYHOUND and AI-supported workflows can relieve support teams, process inquiries faster and create better customer experiences.
Dana Börnke
Senior Marketing Manager
Dana brings over five years of experience in digital B2B marketing – including in the areas of eCommerce, sales tax, content strategy and social media.
Karina Mainhart
New Customer Business
With her experience of your customer wishes and JTL products, Karina is our expert with a vision of the entire JTL ecosystem. She knows what is important on Black Friday and where to avoid sensitive mistakes!
What you can expect
Format: 45-minute panel talk + 15-minute Q&A
Location: Live from the JTL office in Hürth (stream)
Date: Thursday, 30.10.2025 | 11:00-12:00
Who is the webcast for?
Managers in eCommerce, Operations/Logistics, Customer Service, Finance/Accounting, as well as store & marketplace managers who want to make their peak season plannable.
Agenda (compact)
- Black Friday reality: where retailers in DACH typically stumble
- Expert insights: What really scales in practice
- Q&A: Your questions – answered live
No time on 30.10.? Log in and stream on-demand later.
Secure your place now – and start the peak season with clarity!
More turnover. More stability. More clarity.
In the webcast “E-Com Insights with JTL – Black Friday Edition”, we give you the tools to master your peak season – with more control, higher margins and a clear view of all processes. Instead of wild days of action, it’s all about strategic planning so that you can rock Black Friday profitably and without chaos.
Orchestrate processes - don't improvise
From pricing strategy to fulfillment: if you don’t network your systems, you’ll end up paying for it. We’ll show you how to coordinate your ERP, WMS and marketplace processes to keep stocks up to date, avoid bottlenecks and process sales orders quickly – even when the order curve explodes.
Teamwork beats individual solutions
Black Friday is a team sport. Marketing, logistics, service and finance have to work together. In the panel, you will learn how other retailers use interdisciplinary planning, eliminate sources of error and thus get through the peak season more smoothly.
Customer experience determines the shopping cart
Customers don’t forgive mishaps on Black Friday. We talk about how you can set up service quality and CX in such a way that they not only secure orders, but also ensure repeat purchases. Proactive communication, fast response times and automated returns processes are real game changers.
Your brand, even in the discount jungle
Discounts work – but only if they don’t devalue your brand. We give you food for thought on how you can use clear storytelling and smart offer logic to ensure that your Black Friday becomes a brand moment rather than a price war.
Live & Interactive
45 minutes panel talk + 15 minutes Q&A – directly from the JTL office in Hürth. Ask your questions live and get concrete answers from experts from all relevant areas – from pricing to returns to accounting. Recording included: When you log in, you will automatically receive the recording by email – even if you can’t be there live.
