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In eCommerce, it is more difficult than ever to stand out - especially for companies with an extensive range such as office supplies. A leading Polish online retailer was faced with precisely this challenge. It was struggling with low conversion rates, inefficient pricing and under-utilized advertising budgets. In order to overcome these challenges, he sought expert support from Dealavo. Thanks to the price analysis specialist from the JTL Group, they achieved a 20% increase in sales of high-demand products within three months. This success story shows that modern online business can no longer do without sound data analysis - especially when it comes to prices.