Selling sporting goods with JTL
Sports retailers often have a wide range of products. That’s why they need software that is as flexible as possible to support them in their business processes. The merchandise management system from JTL adapts to your circumstances. With JTL-Shop and JTL-eazyAuction, you can serve the most important channels. With JTL-WMS you can organize your warehouse optimally.
Product photos
Bicycle parts in particular often only differ in minor details. Thanks to pictures , your customers can see exactly what your offered goods look like. You should therefore show each product from several perspectives. This reduces the returns rate and increases customer satisfaction.
By default, all images in JTL-Shop can also be enlarged. This means that your customers won’t miss even the tiniest detail.
Own content
Do you assemble your bikes yourself? Are your suppliers characterized by exceptional quality? Are you a third-generation family business? There are many stories that are worth telling.
JTL-Shop has an integrated content management system in which you can create your own pages with your own content. The pages can be linked anywhere within JTL-Shop, e.g. in the mega menu, footer or a specially defined area.
Filter options
Bicycle parts can sometimes be very cheap and sometimes very expensive. Sometimes you can pay as much for individual parts as for a new bike. As a dealer, you often have to serve both price segments .
With the attractive filter options, for example by price, you offer your customers the opportunity to determine for themselves which price range, brand or features they should be shown.
Marketplaces for sports retailers
You can no longer imagine e-commerce without online marketplaces. With JTL-eazyAuction for Amazon, eBay, Kaufland.de, Otto.de, voelkner, MediaMarktSaturn, Conrad and many other platforms, JTL offers a sophisticated interface that is deeply integrated into our merchandise management system. For marketplace connections that have not yet been developed, there are solutions from our partners as well as the option of linking any marketplace of your choice with JTL-Wawi via the “Sales Channel Extension”.
Central keyword maintenance for Amazon
Keywords are fundamental to being found on the Amazon marketplace. Especially when it comes to a competitive market such as sports retail. When creating a new product page for Amazon in JTL-Wawi, you can specify exactly which search terms should be transferred for the product.
To avoid having to do this twice, you can simply link the search terms with the search terms for JTL-Shop.
Seamless FBA connection
Do you no longer want to store your goods yourself? Or is it important to you that your items are also sold with the Prime logo? “Shipping by Amazon” (FBA) is seamlessly integrated into JTL-Wawi.
This allows you to offer Amazon’s comprehensive shipping service to your customers looking for bicycle spare parts without having to handle your own logistics. All stock levels and orders are automatically synchronized with JTL-Wawi.
Favorable eBay shipping conditions
On eBay, you can offer your customers more favorable shipping conditions if they order more than one item. The conditions are maintained via so-called general conditions for shipping, which you can simply import into JTL-Wawi.
If you do not yet have any general conditions, simply specify yourself in JTL-Wawi when creating the eBay listing how much shipping should cost with an additional item.
Merchandise management for sports retailers
Today’s e-commerce is fast-paced and successful trading requires effective work on many fronts. With our merchandise management system, you can control all your processes from a central location. This makes true multichannel commerce possible. And this is how it works with JTL-Wawi!
Serial and frame numbers
Serial or frame numbers are important in the bicycle sector. They are particularly important if a bicycle has been stolen from the customer. As a dealer, you can offer a special service here by printing the serial number on the invoice and delivery bill.
Serial number tracking also allows you to track which bike has been delivered to which customer at any time.
Individual customization
Offer your customers maximum freedom when choosing the bike of their dreams. You can simply offer different bike sizes or use the configuration module to customize each individual part.
In JTL-Wawi, you receive all the necessary information in the order to fulfill your customer’s wishes. With the help of upload files, customers can even provide you with their own logos.
Various payment models
Not all bikes are the same. Some bikes are sold for a few hundred euros, others can cost the price of a small car. This makes it all the more important to offer suitable financing models . These usually come from a payment provider.
JTL-Wawi offers you all the options for mapping such payment models. Of course, you ultimately choose whether you want to offer installment purchases, shipping on account and the like.
Warehouse management for sports retailers
With JTL, you can manage your own warehouse barcode-supported, route-optimized and highly efficiently using 5 different picking methods. Alternatively, you can find fulfillment service providers in the JTL Fulfillment Network and easily scale your business. This is how it works with JTL-WMS!
Shipping boxes
Do you run a bicycle store with an attached workshop in addition to your online business? Then the JTL WMS shipping process “Shipping boxes” might be the right solution for you. You can use one shipping box per repair order in which you can place all spare parts for a bicycle.
Regardless of whether everything is in stock or has to wait for a delivery, as soon as all the spare parts for a repair order are available, the repair can begin.
Dropshipping integration
Spare parts for bicycles are a dime a dozen. Some parts are so rarely in demand that it is not really worth keeping your own stock. In this case, dropshipping can be an interesting alternative. You simply order the goods the moment a customer needs them and have your supplier deliver the item directly to the customer.
JTL-Wawi supports you every step of the way.
Inventory with JTL-WMS Mobile
When assembling bicycles, a part is occasionally lost or spare parts are taken from the warehouse without correct booking. This makes simple and regular stocktaking all the more important. With JTL-WMS Mobile, you can carry out the inventory live at the storage location.
Stock levels are corrected immediately without the need for tedious transfers. You can carry out an inventory for individual shelves or directly for the entire warehouse.
