SlowCoffee

The idea for SlowCoffee was born in 2016. As enthusiastic and passionate coffee drinkers, the right bean has always been important to us.

There are still comparatively few providers in the online food retail market in 2016. Our starting conditions for trading in high-quality coffees and espressos were relatively good. Coffee is a natural, unadulterated product with a variety of possible flavors that are hard to find in other natural products. We had been interested in roasting exquisite coffees for a long time, so it wasn’t a long way to founding an online store for these “premium varieties”.

Implementation on your own as a JTL service partner

The development and implementation was carried out by us as a JTL service partner. One of the main challenges was to present the many different varieties in an appealing and distinguishable way. With almost 300 different types of coffee in the store, the customer can quickly lose track. The concept of attributes and features in the JTL store helped us to create a targeted filter logic for the customer that quickly leads them to the desired item.

Product range expansions and marketing strategy

We have set ourselves the goal of growing the store quickly. We are constantly acquiring new coffee roasters so that we will soon exceed the limit of 500 items and switch to the JTL Shop standard license. In the medium term, we would like to link our store to a remarketing newsletter, which will remind our customers of our store after an estimated number of days when their coffee runs out. A subscription model is also planned, which we will cover with the subscription function of JTL-Wawi.