Online trading

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Interesting facts The 5 biggest mistakes when starting an online business – and how to avoid them

| Interesting facts

Getting started in eCommerce has never been easier. With the right tools and a good strategy, you can get started quickly and sell your products online. However, many retailers make typical mistakes in the initial phase that prove to be costly later on. Whether it's an unclear target group, a lack of automation or a poor shipping strategy - small omissions can lead to customers dropping out or the store not developing as much reach as desired. To prevent this from happening to you, we will show you the most common pitfalls when starting an online store - and give you tips on how to avoid them.


Sarah Marketing expert at JTL
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Interesting facts Retail strategies in check: what distinguishes multichannel and omnichannel

| Interesting facts

As an online retailer, you are faced with a number of strategic decisions in order to reach your target groups optimally and increase your sales figures. One of the key questions here is: do we opt for multichannel or omnichannel retail? Both approaches offer numerous opportunities, but also challenges - and choosing the right strategy can be crucial.


Sarah Marketing expert at JTL
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Solutions from JTL 5 exciting developments that will shape eCommerce in 2024

| Solutions from JTL

What does the ideal shopping experience of the future look like? The answer is clear: omnichannel! But we are looking beyond the horizon: in this article, we not only reveal the most exciting developments in the omnichannel sector, but also highlight four other trends that will be groundbreaking in eCommerce in 2024.


Christoph Marketing expert at JTL
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