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As a small or medium-sized online retailer, how do you stand out from the competition and manage to build long-term customer relationships? The answer could lie in storytelling. Stories have the power to move people emotionally and create a deeper bond. But how does storytelling work in eCommerce and how can this technique be used effectively?

Experiencing products up close, having questions answered directly and a social experience with every purchase: for a long time, online listings were unable to match the in-store experience, where you can talk to sales staff and pick up products in person. Is livestream shopping a topic with a future?

ChatGPT, DeepL and Neuroflash are currently on everyone's lips and show that artificial intelligence has long since made its triumphant entry into our everyday (working) lives. The new tools offer many exciting applications that can speed up processes and uncover knowledge gaps - including when it comes to SEO. In the last part of our blog series "SEO for online stores", we look at how AI can provide you with targeted support to perform important SEO tasks to improve the visibility of your online store.

The success of SEO measures results from very different sub-areas, the observance of which will lay a stable foundation for you to be successful in eCommerce. In the third part of our blog series "SEO for online stores", we focus on important technical basics that are essential for successful search engine optimization. We look at crawlability and indexing, page load times and their optimization as well as monitoring and rectifying technical errors.

The secret of a good SEO strategy lies in convincing both search engines and (potential) customers with your content. In the second part of our four-part blog series "SEO for online stores", we focus on the design of your content and content markup. In particular, the aim is to present your content and texts to search engines in such a way that they can better understand, categorize and review them.

According to Semrush, a provider of SEO tools, search engines, especially Google, contribute a whopping 40.1% of eCommerce traffic. So if you want to build a successful online store, you can't avoid optimizing your online store for an improved search engine ranking! That's why we're giving you important tips on SEO in our four-part blog series How good search engine optimization works.