Like every November, Black Friday heralds the start of the busiest time of the year for most retailers. In both eCommerce and brick-and-mortar retail, many customers use the start of the pre-Christmas season to hunt for bargains. As the order peaks on this day can be a particular challenge for you, we want to help you ensure that everything runs smoothly: That’s why we’ve set up extended support for you for Black Friday itself and the following Saturday.
Our Black Friday support for you:
24.11.2023 – 08:30 to 19:00
25.11.2023 – 09:00 to 17:00
Support on both days is free of charge – regardless of the tariff you have booked.
And this is how it works:
On Friday and Saturday, simply enter “BLACK FRIDAY SUPPORT” in the subject line of your ticket, which you create as usual in the JTL-Customer Centre. Employees from every support area will do everything they can to help you as quickly as possible. We have also set up a temporary hotline that you can use in an emergency: 02433 8056803
In order to be able to help as many of our customers as possible, we will prioritize tickets and calls according to urgency. We therefore ask you to only use the hotline for acute problems that arise due to the increased order volume, e.g. if the order or delivery process fails.
Where does Black Friday come from? From a US holiday to a global shopping phenomenon
In the USA, Thanksgiving is traditionally celebrated with the family on the fourth Thursday in November. Many people take the following Friday off for an extended weekend and use the day to do their initial Christmas shopping. Even though it is not a bridge day in this country, Black Friday has also become a popular shopping day in Germany – both in stationary and online business.
Even those who don’t already have their eyes on the parcels under the Christmas tree often use Black Friday to make small or large purchases. And this can be worthwhile, as there are listings on every corner on this day – from greatly reduced prices and free shipping to 0% financing.
Encourage customers to buy with smart JTL-Shop functions
There are many ways to make visitors to your store aware of your Black Friday listings. With JTL-Shop 5, for example, you can set individual prices and discounts and draw your customers’ attention to certain items. Use the special price function to set limited-time listings or vary prices depending on the customer group. You can also highlight selected items with boxes or overlay graphics so that they catch the customer’s eye more quickly.
Of course, social media posts and an extended ad placement on various channels are also worthwhile. You can also encourage existing customers to visit your store with a newsletter that informs them about current listings.
Now is the time to fill your warehouses, dig deep into the promotional box and use the Black Friday shopping spree to maximize your sales. With our Black Friday support, we are at your side and have your back!
