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Blog posts on the topic:

Interesting facts The 5 biggest mistakes when starting an online business – and how to avoid them

| Interesting facts

Getting started in eCommerce has never been easier. With the right tools and a good strategy, you can get started quickly and sell your products online. However, many retailers make typical mistakes in the initial phase that prove to be costly later on. Whether it's an unclear target group, a lack of automation or a poor shipping strategy - small omissions can lead to customers dropping out or the store not developing as much reach as desired. To prevent this from happening to you, we will show you the most common pitfalls when starting an online store - and give you tips on how to avoid them.


Sarah Marketing expert at JTL
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Success Stories Mega growth with JTL – MegaZoo conquers e-commerce

| Success Stories

MegaZoo is one of the leading pet retailers and can look back on an impressive success story. Starting with a strong brick-and-mortar business, the company decided to venture into online retail back in 2019. With the help of JTL, the company successfully mastered this transformation. Today, the MegaZoo online store is not just an extension of the stores, but an essential component of a well-thought-out multichannel concept.


Sarah Marketing expert at JTL
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Success Stories Processes optimized, turnover quintupled: Kalitec’s success story

| Success Stories

When Kai Lindemann founded Kalitec in Solingen in 2006, he focused entirely on online sales - at a time when e-commerce was still a niche market. Today, the company supplies electromechanical components to customers throughout Europe. What began as a small project has developed into a successful business with 30 employees.


Sarah Marketing expert at JTL
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Interesting facts Retail strategies in check: what distinguishes multichannel and omnichannel

| Interesting facts

As an online retailer, you are faced with a number of strategic decisions in order to reach your target groups optimally and increase your sales figures. One of the key questions here is: do we opt for multichannel or omnichannel retail? Both approaches offer numerous opportunities, but also challenges - and choosing the right strategy can be crucial.


Sarah Marketing expert at JTL
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Interesting facts The new EU Product Safety Regulation: What will change for online retailers?

| Interesting facts

From December 13, 2024, a new important EU regulation will apply: the General Product Safety Regulation (GPSR). This new regulation brings with it a number of changes that are particularly important for you as an online retailer. In this article, we will inform you about the most important changes and give you an overview of what you need to pay attention to in future in order to operate your stores in compliance with the law.


Sarah Marketing expert at JTL
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