{"id":310795,"date":"2025-11-27T15:32:41","date_gmt":"2025-11-27T14:32:41","guid":{"rendered":"https:\/\/www.jtl-software.com\/ecommerce\/selection-criteria-checklist"},"modified":"2026-04-28T11:11:49","modified_gmt":"2026-04-28T09:11:49","slug":"selection-criteria-checklist","status":"publish","type":"page","link":"https:\/\/www.jtl-software.com\/en\/topics\/ecommerce\/selection-criteria-checklist","title":{"rendered":"Selection criteria &amp; checklist"},"content":{"rendered":"\t\t<section class=\"section-1570\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col\">\n\t<div class=\"toc-widget toc-widget-69f4a6dece347 purple-scheme\" tabindex=\"-1\">\n    <div class=\"toc-widget__buttons\">\n        <button type=\"button\" class=\"toc-widget__buttons-burger\">\n            <i class=\"fa-solid fa-bars\"><\/i>\n            <span class=\"toc-widget__buttons-burger--text\">Content<\/span>\n        <\/button>\n        <button type=\"button\" class=\"toc-widget__buttons-close d-none\">\n            <i class=\"fa-solid fa-arrow-left\"><\/i>\n        <\/button>\n    <\/div>\n    <div class=\"toc-widget__content-wrapper\">\n        <div class=\"toc-widget__content\">\n            <div class=\"toc-widget__content--item is-primary\">\n    <a href=\"#guide\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                                    <span class=\"toc-widget__content--item-button--content__text\">Criteria &amp; checklist<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#how-to-proceed-when-selecting-a-store-system\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">01<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">How to proceed when selecting a store system<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#strategic-framework-conditions-objectives\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">02<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Strategic Framework conditions &amp; objectives<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#system-types-architecture-of-the-store-system\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">03<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">System types &amp; architecture of the store system<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#functional-requirements-for-a-store-system\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">04<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Functional requirements for a store system<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#technical-legal-security-aspects\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">05<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Technical, legal and security aspects<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#operation-support-total-costs\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">06<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Operation, support &amp; Total costs<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#download-the-store-system-checklist\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">07<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Download the store system checklist<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#conclusion-how-to-find-the-right-store-system\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">08<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Conclusion - how to find the right store system<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div>        <\/div>\n    <\/div>\n    \n<\/div>\n\n<div class=\"toc-widget-scroll-to-top d-none purple-scheme\">\n    <button type=\"button\" id=\"scrollToTop\" class=\"toc-widget-scroll-to-top__button\">\n        <i class=\"fa-regular fa-arrow-up\"><\/i>\n    <\/button>\n<\/div><div class=\"anchor-navigation-tabs purple-scheme\">\n            <div class=\"anchor-navigation-tabs__nav\">\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=294026&amp;preview=true\">Store system<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=294014&amp;preview=true\">Benefits<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293999&amp;preview=true\">Store & Wawi<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293984&amp;preview=true\">UX & Design<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293972&amp;preview=true\">GAIO & SEO<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item active\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=310795&amp;preview=true\">Selection & Checklist<\/a>\n                <\/div>\n                    <\/div>\n    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6decf126 { background-repeat: no-repeat !important; }\n<\/style>\t\t<section id=\"guide\" class=\"hero-product-section purple mb-0 utils-69f4a6decf126\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-7 hero-product-section__content orange\">\n\t<h1 id=\"anchor-vergleich\" class=\"hero-product-section__content--title\">The store system comparison - <span class=\"font-weight-bold\">Selection criteria &amp; checklist<\/span><a href=\"#vergleich\" class=\"far fa-link headline-link\" data-href=\"#vergleich\"><\/a><\/h1>\t<div class=\"hero-product-section__content--text mr-0 mb-3 mr-md-8 mb-md-5\">\n<p><strong>Not all store systems are the same<\/strong> &#8211; as a glance at the variety of solutions and providers on the market shows. Choosing the right system for your own online store is a challenging task for many retailers, especially if they are entering eCommerce for the first time. Numerous providers vie for attention, <strong>lists of functions are long<\/strong>, <strong>price models are difficult to compare<\/strong> &#8211; the choice can quickly become overwhelming.<\/p>\n<p>This is exactly where this <strong>store system comparison<\/strong> comes in. The page bundles:<\/p>\n\t<\/div>\n<ul class=\"hero-product-section__content--list mb-7 list-icons\">\n\t<li><span style=\"color:#814FF0;\" class=\"fa-regular fa-arrow-right fa-fw list-icon\"><\/span>Central selection criteria that play a role in the system decision<\/li><li><span style=\"color:#05C7D1;\" class=\"fa-regular fa-arrow-right fa-fw list-icon\"><\/span>Practical questions that can be used to concretize requirements<\/li><li><span style=\"color:#05C7D1;\" class=\"fa-regular fa-arrow-right fa-fw list-icon\"><\/span>A structured checklist as a common thread in the decision-making process<\/li><\/ul>\t<div class=\"hero-product-section__content--text mr-0 mb-5 mr-md-8 mb-md-5\">\n<p>If you can clarify and answer the majority of these requirements and questions for yourself, you are very well prepared to find your way through the &#8220;jungle&#8221; of store systems and make an informed decision.<\/p>\n\t<\/div>\n<\/div>\n<div class=\"col-lg-5 hero-product-section__image\">\n\t\t<figure class=\"figure\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20707%20635'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shop-system-comparison-and-evaluation-checklist-1.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shop-system-comparison-and-evaluation-checklist-1.svg 1x\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20707%20635'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shop-system-comparison-and-evaluation-checklist-1.svg\" width=\"707\" height=\"635\" alt=\"Graphic shows a shop system comparison matrix for evaluating relevant selection criteria in the background, with a notice in the foreground about a downloadable PDF checklist.\" class=\"lazy img-fluid border-solid  figure-img\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">A structured comparison of store systems based on relevant criteria is the foundation for making the right choice. Our free downloadable checklist will help you make the right decision.<\/figcaption>\n\t<\/figure>\n<\/div>\n<div class=\"col-lg-12\">\n\t<style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6ded560c {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6ded560c left-aligned md-offset-y-none bg-30\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>Before you go into detail, it&#8217;s worth taking a look at the fundamental question: What are the benefits of having your own online store &#8211; and what role does it play in your business model? Our guide to successful eCommerce shows you the most important arguments:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/vorzuege-onlineshop\">\n    <span class=\"product-button-group__link--text\">Successful eCommerce - 6 advantages of an online store<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    <div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-how-to-proceed-when-selecting-a-store-system\" class=\"redesign-styles__title\">How to proceed when selecting a store system <span class=\"font-weight-bold\"><\/span><a href=\"#how-to-proceed-when-selecting-a-store-system\" class=\"far fa-link headline-link\" data-href=\"#how-to-proceed-when-selecting-a-store-system\"><\/a><\/h2><p>Before going into the details, it helps to take a clear look at the <strong>process<\/strong>: How do you approach the decision for a store system in a structured way and without getting bogged down?<\/p>\n<h3 class=\"redesign-styles__heading mt-7\">Selection process in 4 steps<\/h3><p>A <strong>tried and tested procedure<\/strong> can be roughly divided into four steps:<\/p>\n    <\/div>\t<div class=\"row mt-4\">\n\t\t<div class=\"col-lg-8\">\n\t<style>\n\t.grid-69f4a6ded6be5 { --rows: 4; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6ded6be5 { --columns: 1fr 1fr; --rows: 2; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6ded6be5\">\n\t<style>\n\t.utils-69f4a6ded6cf2 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6ded6cf2 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6ded6cf2 grid-item grid-item-69f4a6ded6cf2\">\n\t<p><strong>1. clarify framework conditions<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Business model, target groups, markets<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Product range and growth prospects<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Budget, internal resources, time frame<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6ded7877 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6ded7877 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6ded7877 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6ded7877 grid-item grid-item-69f4a6ded7877\">\n\t<p><strong>2. limit system types &amp; providers<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Fundamental decisions: SaaS, on-premise, open source<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Rough requirements for scalability, internationalization, integrations<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Create an initial shortlist of potentially suitable systems<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6ded8287 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6ded8287 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6ded8287 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6ded8287 grid-item grid-item-69f4a6ded8287\">\n\t<p><strong>3. check functional &amp; technical requirements<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Back end usability, product management, content functions<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>UX, store design, marketing &amp; SEO<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Payment, shipping, interfaces, security, performance<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6ded8d55 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6ded8d55 { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6ded8d55 { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6ded8d55 grid-item grid-item-69f4a6ded8d55\">\n\t<p><strong>4. test phase &amp; well-founded decision<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Use test accounts or demos<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Run through specific use cases (e.g. product creation, ordering process, changing templates)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Weigh up costs, risk (vendor lock-in, migration) and future viability<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><\/div><div class=\"col-lg-4\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20632%20614'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-selection-process-four-steps-overview-2.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-selection-process-four-steps-overview-2.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20632%20614'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-selection-process-four-steps-overview-2.svg\" width=\"632\" height=\"614\" alt=\"Graphic shows a four-step process for selecting a shop system, from requirements and system types to feature evaluation and testing.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">With a clear 4-step process, you can avoid ad-hoc decisions and maintain an overview when selecting a store system.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n\t<div class=\"row mt-7\">\n\t\t<div class=\"order-2 col-lg-4 order-lg-1\">\n\t<\/div><div class=\"order-1 col-lg-8 order-lg-2\">\n\t<h3 class=\"redesign-styles__heading\">Avoid typical mistakes when choosing a store system<\/h3><p>In addition to the criteria, it is helpful to know which <strong>typical mistakes<\/strong> should be avoided:<\/p>\n<\/div>\t<\/div>\n\t<div class=\"row mt-4\">\n\t\t<div class=\"order-2 col-lg-4 order-lg-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20654'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/typical-mistakes-shopsystem-selection-avoid.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/typical-mistakes-shopsystem-selection-avoid.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20654'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/typical-mistakes-shopsystem-selection-avoid.svg\" width=\"708\" height=\"654\" alt=\"Overview graphic shows four common mistakes when choosing a shop system and how to avoid them.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">If you keep an eye on price, resources, interfaces and migration, you can avoid the biggest stumbling blocks when deciding on a system.<\/figcaption>\n\t<\/figure>\n<\/div><div class=\"order-1 col-lg-8 order-lg-2\">\n\t<style>\n\t.grid-69f4a6dee960b { --rows: 4; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6dee960b { --columns: 1fr 1fr; --rows: 2; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6dee960b\">\n\t<style>\n\t.utils-69f4a6dee9706 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6dee9706 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6dee9706 grid-item grid-item-69f4a6dee9706\">\n\t<p><strong>Just look at the price<\/strong><\/p>\n<p>Getting started at a low price can be tempting. However, if important functions are missing or the system does not grow with you, there will be considerable additional costs for workarounds, migration or individual developments later on.<\/p>\n<\/div><style>\n\t.utils-69f4a6dee99d8 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6dee99d8 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6dee99d8 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6dee99d8 grid-item grid-item-69f4a6dee99d8\">\n\t<p><strong>Underestimating resource requirements<\/strong><\/p>\n<p>Even the best store system does not do all the work for retailers. Setup, maintenance, content creation and optimization require time and expertise &#8211; internally or via service providers.<\/p>\n<\/div><style>\n\t.utils-69f4a6dee9c94 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6dee9c94 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6dee9c94 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6dee9c94 grid-item grid-item-69f4a6dee9c94\">\n\t<p><strong>Considering integrations and interfaces too late<\/strong><\/p>\n<p>If you know from the outset that ERP, CRM, marketplaces or logistics systems are to be integrated, you should consider these requirements at an early stage &#8211; especially if existing systems are in place.<\/p>\n<\/div><style>\n\t.utils-69f4a6dee9f14 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6dee9f14 { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6dee9f14 { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6dee9f14 grid-item grid-item-69f4a6dee9f14\">\n\t<p><strong>Ignoring migration and the exit scenario<\/strong><\/p>\n<p>Store systems are usually used for several years. Nevertheless, it makes sense to consider early on how portable data is and what a subsequent system change might look like.<\/p>\n<\/div><\/div><p>A clear, realistic assessment of your own situation helps to avoid these stumbling blocks.<\/p>\n<\/div>\t<\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"product-management-section purple\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t<div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-strategic-framework-conditions-objectives\" class=\"redesign-styles__title\">Strategic <span class=\"font-weight-bold\">Framework conditions &amp; objectives<\/span><a href=\"#strategic-framework-conditions-objectives\" class=\"far fa-link headline-link\" data-href=\"#strategic-framework-conditions-objectives\"><\/a><\/h2><p>Before comparing individual store systems, your own starting position should be clearly outlined. If you know where you want your store to go, you can make a much more targeted selection.<\/p>\n<h3 class=\"redesign-styles__heading mt-7\">Business model, target groups &amp; growth<\/h3><p>The <strong>central preliminary questions<\/strong> include:<\/p>\n    <\/div>\t<div class=\"row mt-4\">\n\t\t<div class=\"col-lg-8\">\n\t<style>\n\t.grid-69f4a6deeca3d { --rows: 1; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6deeca3d { --columns: 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6deeca3d\">\n\t<style>\n\t.utils-69f4a6deecb42 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6deecb42 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6deecb42 grid-item grid-item-69f4a6deecb42\">\n\t<p><strong>Which business model is being pursued?<\/strong><\/p>\n<p>B2C, B2B or a hybrid form? Are you aiming for one-off orders or subscription models? Should services, digital products or physical goods be sold?<\/p>\n<\/div><\/div><style>\n\t.grid-69f4a6deece6f { --rows: 2; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6deece6f { --columns: 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6deece6f\">\n\t<style>\n\t.utils-69f4a6deecf92 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6deecf92 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6deecf92 grid-item grid-item-69f4a6deecf92\">\n\t<p><strong>What does the product range look like &#8211; today and in the future?<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How large is the product portfolio at the beginning?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How wide or deep will categories become in perspective?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Will variants (e.g. sizes, colors, sets) play a major role?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6deedaad { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6deedaad { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6deedaad { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6deedaad grid-item grid-item-69f4a6deedaad\">\n\t<p><strong>Which markets are to be served?<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Launch exclusively in one country or directly internationally?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Requirements for multilingualism, multiple currencies and country-specific legal requirements?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><p>The clearer these points are, the more specifically systems can be selected that match the product range, target groups and growth targets.<\/p>\n<\/div><div class=\"col-lg-4\">\n\t\t<figure class=\"figure mb-5\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20577'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/strategic-framework-shopsystem-selection-triangle.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/strategic-framework-shopsystem-selection-triangle.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20577'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/strategic-framework-shopsystem-selection-triangle.svg\" width=\"616\" height=\"577\" alt=\"Triangle graphic shows business and target groups, growth perspective, as well as budget and resources as the strategic basis for choosing a shop system.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">The right store system is created in the area of conflict between the business model, growth targets and available resources.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">Budget, resources &amp; project schedule<\/h3>\t<div class=\"mb-5\">\n<p>In addition to content-related goals, <strong>economic and organizational framework conditions<\/strong> are decisive:<\/p>\n\t<\/div>\n    <\/div><style>\n\t.grid-69f4a6def2029 { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6def2029 { --columns: 1fr 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6def2029\">\n\t<style>\n\t.utils-69f4a6def2144 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6def2144 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6def2144 grid-item grid-item-69f4a6def2144\">\n\t<p><strong>Budget for acquisition and furnishing<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>What funds are available for license costs, implementation, design, data migration and initial adjustments?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How high can one-off start-up investments be?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6def2a1f { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6def2a1f { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6def2a1f { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6def2a1f grid-item grid-item-69f4a6def2a1f\">\n\t<p><strong>Budget for ongoing operations<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>What regular costs are affordable (licenses, hosting, extensions, support, agency services)?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are there limits for transaction fees or royalties?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6def3256 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6def3256 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6def3256 { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6def3256 grid-item grid-item-69f4a6def3256\">\n\t<p><strong>Availability of know-how and time<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Can the setup be carried out mainly in-house or is external support (agency, freelancer) required?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How much time can be planned for conception, construction, testing and launch?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <p>By answering these questions in advance, you can avoid surprises later on and evaluate listings more realistically.<\/p>\n    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    <div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-system-types-architecture-of-the-store-system\" class=\"redesign-styles__title\"><span class=\"font-weight-bold\">System types &amp; architecture<\/span> of the store system<a href=\"#system-types-architecture-of-the-store-system\" class=\"far fa-link headline-link\" data-href=\"#system-types-architecture-of-the-store-system\"><\/a><\/h2><p>Store systems differ not only in their range of functions, but also in their technical architecture and operating model. These fundamental decisions have an impact on costs, flexibility and dependencies.<\/p>\n<h3 class=\"redesign-styles__heading\">SaaS, on-premise &amp; open source in comparison<\/h3>\t<div class=\"mb-5\">\n<p>Important <strong>system types<\/strong> are:<\/p>\n\t<\/div>\n    <\/div><style>\n\t.grid-69f4a6df0066a { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6df0066a { --columns: 1fr 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6df0066a\">\n\t<style>\n\t.utils-69f4a6df00765 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6df00765 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df00765 grid-item grid-item-69f4a6df00765\">\n\t<p><strong>SaaS (Software-as-a-Service)<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Operation and updates are the responsibility of the provider<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Often ready to go quickly, with clearly defined pricing models<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Individualization is usually possible within a given framework<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Less technical administration effort, but stronger connection to the provider&#8217;s platform and features<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df01485 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6df01485 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df01485 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df01485 grid-item grid-item-69f4a6df01485\">\n\t<p><strong>On-Premise \/ Self-Hosted<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Store is operated on own or rented servers<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>High level of control over infrastructure and code base<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Suitable for companies with their own IT resources or complex requirements<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>High responsibility for operation, updates, security and scaling<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df0217b { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6df0217b { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df0217b { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df0217b grid-item grid-item-69f4a6df0217b\">\n\t<p><strong>Open source systems<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Costs are incurred primarily for hosting, development, maintenance and support<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>requires technical know-how or an experienced implementation partner<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>High level of customizability, large communities and expansion options<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Source code is open, license costs are eliminated or are low<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div>\t<div class=\"row mt-5\">\n\t\t<div class=\"order-2 col-lg-6 order-lg-1 col-xl-5\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20707%20545'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-comparison-saas-onpremise-open-source-criteria.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-comparison-saas-onpremise-open-source-criteria.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20707%20545'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-comparison-saas-onpremise-open-source-criteria.svg\" width=\"707\" height=\"545\" alt=\"Comparison table contrasts SaaS, on-premise, and open-source shop systems based on IT resources, time to launch, customization, cost structure, and dependency.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">The choice of system type has a fundamental impact on start-up speed, flexibility, costs and dependence on one provider.<\/figcaption>\n\t<\/figure>\n<\/div><div class=\"order-1 col-lg-6 order-lg-2 offset-xl-1\">\n\t<p>It should be noted for the purposes of <strong>comparison<\/strong>:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How important is in-depth customization?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>What level of independence from a provider is desired?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Which operating form suits your own resources and security requirements?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div>\t<\/div>\n<div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">Hosting, scalability &amp; internationalization<\/h3>\t<div class=\"mb-5\">\n<p>Further <strong>structural questions about the system architecture<\/strong>:<\/p>\n\t<\/div>\n    <\/div><style>\n\t.grid-69f4a6df09689 { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6df09689 { --columns: 1fr 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6df09689\">\n\t<style>\n\t.utils-69f4a6df09787 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6df09787 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df09787 grid-item grid-item-69f4a6df09787\">\n\t<p><strong>Where is the store hosted and where are the servers located?<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Relevance for performance, data protection and latency, among other things.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df09dd9 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6df09dd9 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df09dd9 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df09dd9 grid-item grid-item-69f4a6df09dd9\">\n\t<p><strong>Good scaling of the system?<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Can it reliably process growing order volumes, higher visitor counter numbers and larger amounts of data?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Does the provider bidder offer modular packages or resource upgrades?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df0a677 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6df0a677 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df0a677 { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df0a677 grid-item grid-item-69f4a6df0a677\">\n\t<p><strong>Is the system fit for internationalization?<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Multilingualism, multiple currencies, different tax rates<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Support for country-specific legal texts, payment methods and shipping options<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Country-specific domains or subshops, if applicable<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <p>These criteria help to weed out systems that do not fit in with long-term growth plans.<\/p>\n    <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"product-management-section purple\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\t<div class=\"row\">\n\t\t<div class=\"col-lg-6\">\n\t<h2 id=\"anchor-functional-requirements-for-a-store-system\" class=\"redesign-styles__title\"><span class=\"font-weight-bold\">Functional requirements<\/span> for a store system<a href=\"#functional-requirements-for-a-store-system\" class=\"far fa-link headline-link\" data-href=\"#functional-requirements-for-a-store-system\"><\/a><\/h2><p>Once the framework conditions and system type have been determined, it is worth taking a closer look at the specific functions in day-to-day operations: How well does the store system support operations?<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mb-5\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20668'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/functional-requirements-shopsystem-product-ux-payment-interfaces.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/functional-requirements-shopsystem-product-ux-payment-interfaces.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20668'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/functional-requirements-shopsystem-product-ux-payment-interfaces.svg\" width=\"708\" height=\"668\" alt=\"Three circles show the core functional areas of a shop system: product and content management, UX and marketing, as well as payment methods, shipping, and integrations.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">A good store system combines product and content management, user experience and marketing with payment, shipping and integrations to form a coherent whole.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">Product, product range &amp; content management<\/h3><p><strong>Central questions<\/strong> about the back end and product management:<\/p>\n    <\/div><style>\n\t.grid-69f4a6df1116c { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6df1116c { --columns: 1fr 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6df1116c\">\n\t<style>\n\t.utils-69f4a6df11279 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df11279 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df11279 grid-item grid-item-69f4a6df11279\">\n\t<p><strong>Usability of the back end<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How intuitive is the interface for administrators and editors?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are there ways to configure dashboards or views?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df11b28 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df11b28 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df11b28 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df11b28 grid-item grid-item-69f4a6df11b28\">\n\t<p><strong>Product and catalog management<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Can different product types (simple products, variants, bundles, services) be mapped?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How detailed can attributes and characteristics be maintained?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are there any restrictions on the down payment of categories, subcategories or products?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df1260d { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df1260d { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df1260d { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df1260d grid-item grid-item-69f4a6df1260d\">\n\t<p><strong>Content management<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How is content management organized?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Is it easy to create and maintain landing pages, guides, FAQs or magazine sections?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Can powerful extensions (e.g. a connected CMS) be implemented if required?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">UX, store design, marketing &amp; SEO functions<\/h3><p>A store system should offer <strong>solid foundations for user experience, store design and marketing<\/strong>:<\/p>\n    <\/div><style>\n\t.grid-69f4a6df1342f { --rows: 4; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6df1342f { --columns: 1fr 1fr; --rows: 2; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6df1342f\">\n\t<style>\n\t.utils-69f4a6df13532 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df13532 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df13532 grid-item grid-item-69f4a6df13532\">\n\t<p><strong>Templates and design<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Does the system bidder responsive templates that are convincing on all devices?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How large is the selection of templates &#8211; and to what extent can they be customized?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are there additional professional templates from third-party providers and what is their pricing structure?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df13f75 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df13f75 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df13f75 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df13f75 grid-item grid-item-69f4a6df13f75\">\n\t<p><strong>Product presentation<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How are products presented visually?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are there zoom functions, image galleries, possibility to integrate videos?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Can additional content (e.g. size charts, download material) be displayed?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df14a20 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df14a20 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df14a20 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df14a20 grid-item grid-item-69f4a6df14a20\">\n\t<p><strong>User experience &amp; convenience functions<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>What functions does the search offer? What does the standard search look like &#8211; and are there advanced search solutions if required?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Can features and filters be set up to clearly display large product ranges?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are there wish lists or &#8220;wish lists&#8221;?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Can customer accounts with billing and delivery addresses and order history be created?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are there integrated evaluation functions for products?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Can interactive elements such as store finders or maps be integrated?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df15b65 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df15b65 { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df15b65 { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df15b65 grid-item grid-item-69f4a6df15b65\">\n\t<p><strong>Marketing &amp; SEO<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are SEO-relevant functions (URL maintenance, meta data, redirect management, schema markups, etc.) easily accessible?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>What opportunities are there to promote sales (discount campaigns, vouchers, special offers, cross-selling, upselling)?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are there personalization functions or the possibility of segmenting customer groups?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Can blog or magazine pages be connected to display theme worlds and advice content?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <p>These functions have a direct impact on visibility, conversion and customer loyalty.<\/p>\n    <\/div><style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6df16d8d {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6df16d8d left-aligned md-offset-y-none bg-30\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>Navigation, layout and customer journey should not be secondary factors when choosing a system: they influence conversion, brand perception and customer satisfaction. We explain in detail which UX aspects you should consider when setting up and designing your store on our guide page:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/ux-design-onlineshop\">\n    <span class=\"product-button-group__link--text\">UX design in the online store - shopping made easy!<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6df17256 {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6df17256 left-aligned md-offset-y-none bg-30\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>The SEO capabilities and GAIO suitability of your store system will determine how Good your store will be visible in search results and AI overviews. We have compiled a list of the SEO features a system should offer and what you need to look out for in detail on our GAIO &amp; SEO guide page:&#8221;<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/gaio-seo-onlineshop\">\n    <span class=\"product-button-group__link--text\">GAIO &amp; SEO for online stores - what is important?<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">Payment methods, shipping &amp; interfaces<\/h3><p><strong>Payment and shipping are crucial for customer satisfaction and conversion<\/strong>. Important checkpoints:<\/p>\n    <\/div><style>\n\t.grid-69f4a6df17974 { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6df17974 { --columns: 1fr 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6df17974\">\n\t<style>\n\t.utils-69f4a6df17a72 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df17a72 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df17a72 grid-item grid-item-69f4a6df17a72\">\n\t<p><strong>Available payment options<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Which payment methods and payment service providers can be integrated (e.g. credit card, PayPal, instant bank transfer, invoice, local methods)?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are country-specific payment methods and currencies supported for international trade?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>What about security and PCI DSS compliance when handling payment data?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df18550 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df18550 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df18550 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df18550 grid-item grid-item-69f4a6df18550\">\n\t<p><strong>Shipping and logistics<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Which shipping service providers and forwarding agents can be integrated?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are there flexible shipping options (e.g. standard, express, collection) and automatic rate calculation?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Can shipment tracking and status information be issued to customers?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How are returns organized and mapped in the system?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df1920b { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df1920b { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df1920b { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df1920b grid-item grid-item-69f4a6df1920b\">\n\t<p><strong>Interfaces and integrations<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are there open, stable interfaces to ERP, ERP, accounting, CRM and marketplaces?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Can other services (e.g. newsletter tools, analysis tools) be integrated without any problems?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <p>A store system should offer sufficient flexibility to cover current and future requirements.<\/p>\n    <\/div><style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6df19ddd {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6df19ddd left-aligned md-offset-y-none bg-30\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>If you plan to use multiple sales channels or automate warehousing and shipping, the combination of store system and ERP should be considered from the outset. We explain in detail what this interaction looks like in practice on our guide page:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/shop-und-wawi\">\n    <span class=\"product-button-group__link--text\">Efficient processes thanks to store system and ERP<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    <div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-technical-legal-security-aspects\" class=\"redesign-styles__title\">Technical, legal &amp; <span class=\"font-weight-bold\">security aspects<\/span><a href=\"#technical-legal-security-aspects\" class=\"far fa-link headline-link\" data-href=\"#technical-legal-security-aspects\"><\/a><\/h2><p>In addition to the functional level, technical quality, safety and legal framework conditions play a central role.<\/p>\n<h3 class=\"redesign-styles__heading mt-7\">Performance, stability &amp; expandability<\/h3><p>Important questions about the technical basis:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How does the store system behave with growing visitor counters and order volumes?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>What are the experiences of other retailers in terms of stability and downtimes?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>What options are there for optimizing performance (caching, content delivery network, database optimization)?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Is the code cleanly structured and up-to-date to enable good loading times and a secure basis for extensions?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>A system that quickly reaches its limits under load can slow down growth considerably.<\/p>\n<h3 class=\"redesign-styles__heading mt-7\">Data protection, compliance &amp; data security<\/h3><p>Legal and safety aspects should be included in the customer review at an early stage:<\/p>\n    <\/div><style>\n\t.grid-69f4a6df1c051 { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6df1c051 { --columns: 1fr 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6df1c051\">\n\t<style>\n\t.utils-69f4a6df1c18b { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6df1c18b { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df1c18b { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df1c18b grid-item grid-item-69f4a6df1c18b\">\n\t<p><strong>Tax and legal requirements<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Can mandatory information (legal notice, general terms and conditions, revocation, data protection) be integrated in a legally compliant manner?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Does the system support VAT rates, OSS regulations and country-specific requirements?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df1cab4 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6df1cab4 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df1cab4 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df1cab4 grid-item grid-item-69f4a6df1cab4\">\n\t<p><strong>Safety &amp; protective measures<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How are access rights and authentication regulated in the system?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>What measures are in place to protect against fraud and hacker attacks?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Is SSL encryption a matter of course?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df1d570 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6df1d570 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df1d570 grid-item grid-item-69f4a6df1d570\">\n\t<p><strong>Data protection &amp; compliance<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Where is personal data stored and how is protection ensured?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are the requirements of other regulations (e.g. PCI-DSS, possibly CCPA for international scenarios) supported?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Is the store system GDPR-compliant?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">Migration, updates &amp; roadmap of the provider<\/h3><p>A store system is not a snapshot in time, but is operated for years. That&#8217;s why <strong>it&#8217;<\/strong> s worth <strong>looking<\/strong> ahead:<\/p>\n    <\/div><style>\n\t.grid-69f4a6df1e368 { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6df1e368 { --columns: 1fr 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6df1e368\">\n\t<style>\n\t.utils-69f4a6df1e46b { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6df1e46b { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df1e46b { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df1e46b grid-item grid-item-69f4a6df1e46b\">\n\t<p><strong>Update policy and release cycle<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How regularly are updates provided?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How time-consuming is it to install updates &#8211; manually, automatically, as part of a SaaS listing?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df1ec67 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6df1ec67 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df1ec67 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df1ec67 grid-item grid-item-69f4a6df1ec67\">\n\t<p><strong>Further development &amp; roadmap<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Does the provider have a recognizable product roadmap?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are current trends (e.g. new payment methods, GAIO features, marketplace integrations) taken up promptly?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df1f4f2 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6df1f4f2 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df1f4f2 grid-item grid-item-69f4a6df1f4f2\">\n\t<p><strong>Migration capability &amp; exit scenario<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How easy is it to export product data, customer data and order histories?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Is there support for migrating from an existing system?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>How can SEO-relevant aspects (URLs, redirects) be taken into account in the event of a subsequent system change?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <p>Asking questions at an early stage prevents later dependencies that are difficult to resolve.<\/p>\n    <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"product-management-section purple\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\t<div class=\"row\">\n\t\t<div class=\"col-lg-6\">\n\t<h2 id=\"anchor-operation-support-total-costs\" class=\"redesign-styles__title\">Operation, support &amp; <span class=\"font-weight-bold\">Total costs <\/span><a href=\"#operation-support-total-costs\" class=\"far fa-link headline-link\" data-href=\"#operation-support-total-costs\"><\/a><\/h2><p>In addition to functionality and technology, operation, support and overall cost-effectiveness also determine whether a store system is a good fit in the long term.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mb-5\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20684%20524'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/tco-shopsystem-one-time-costs-running-costs-transaction-fees.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/tco-shopsystem-one-time-costs-running-costs-transaction-fees.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20684%20524'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/tco-shopsystem-one-time-costs-running-costs-transaction-fees.svg\" width=\"684\" height=\"524\" alt=\"Bar chart shows the total cost of ownership of a shop system over several years, including one-time costs, ongoing costs, extensions, and transaction fees.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">When comparing store systems, the total costs over several years should always be taken into account - not just the seemingly low entry price.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">License models, running costs &amp; TCO<\/h3><p>The <strong>Total Cost of Ownership<\/strong> (TCO) includes:<\/p>\n    <\/div><style>\n\t.grid-69f4a6df24842 { --rows: 2; --gap: 16px; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-69f4a6df24842 { --columns: 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6df24842\">\n\t<style>\n\t.utils-69f4a6df24945 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df24945 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6df24945 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df24945 grid-item grid-item-69f4a6df24945\">\n\t<p><strong>Ongoing costs<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>License or subscription fees<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Hosting costs<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Transaction fees or royalties<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Costs for external service providers (agencies, developers)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Fees for extensions, plugins or additional modules<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df25879 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df25879 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df25879 grid-item grid-item-69f4a6df25879\">\n\t<p><strong>One-off costs<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Licenses or set-up fees<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Implementation, design, data migration<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Training at the start if necessary<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <p>It is worth looking not only at the initial price, but also at the <strong>costs over several years<\/strong>. This allows you to compare systems that may seem cheap at first glance, but may become more expensive in the long term &#8211; or vice versa.<\/p>\n<h3 class=\"redesign-styles__heading mt-7\">Support, training &amp; community<\/h3><p>Good store systems also depend on a <strong>strong environment<\/strong>:<\/p>\n    <\/div><style>\n\t.grid-69f4a6df26920 { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6df26920 { --columns: 1fr 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6df26920\">\n\t<style>\n\t.utils-69f4a6df26a31 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df26a31 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df26a31 grid-item grid-item-69f4a6df26a31\">\n\t<p><strong>Support from the provider<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Which support services are included (e.g. email, telephone, ticket system)?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>What do response times and service level agreements look like?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>What are the costs for extended support?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df275e4 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df275e4 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df275e4 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df275e4 grid-item grid-item-69f4a6df275e4\">\n\t<p><strong>Training &amp; knowledge transfer<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Does the provider offer training for new sellers and advanced users?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are there manuals, video tutorials, best practices?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Are webinars, events or trade fairs organized to facilitate exchange?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6df2818d { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6df2818d { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6df2818d { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6df2818d grid-item grid-item-69f4a6df2818d\">\n\t<p><strong>Community &amp; ecosystem<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Is there an active community for questions, exchange and support?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Is there a wide listing of agencies, developers and template\/plugin providers?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <p>A strong environment reduces dependency on individual service providers and facilitates the long-term development of the store.<\/p>\n    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    \t<div class=\"row\">\n\t\t<div class=\"col-lg-6\">\n\t<h2 id=\"anchor-download-the-store-system-checklist\" class=\"redesign-styles__title\">Download the <span class=\"font-weight-bold\">store system checklist<\/span><a href=\"#download-the-store-system-checklist\" class=\"far fa-link headline-link\" data-href=\"#download-the-store-system-checklist\"><\/a><\/h2><p>Our <strong>printable<\/strong> or <strong>interactively fillable store system checklist<\/strong> is a great way to make use of all the points mentioned in the decision-making process. It will help you keep an overview.<\/p>\n<p>On several clearly structured pages you can:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p><strong>strategic framework conditions and objectives,<\/strong><\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p><strong>Classify system types and architecture,<\/strong><\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p><strong>Evaluate functional, technical and legal requirements<\/strong><\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p><strong>and compare the costs, support and further development of different providers.<\/strong><\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Use the checklist to evaluate 2-3 store systems based on standardized criteria, add notes on strengths and weaknesses and make an informed decision at the end.<\/p>\n<div class=\"product-buttons-group mt-5\">\n                <a class=\"product-button-group__button--with-icon no-icon has-wawi-gradient\" href=\"https:\/\/www.jtl-software.com\/uploads\/2026\/01\/shopsystem-checkliste-auswahlkriterien.pdf\" target=\"_blank\">\n                                    <span class=\"product-button-group__button--with-icon__text\">Download the store system checklist now and start the comparison. (DE)<\/span>\n            <\/a>\n    <\/div><\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mb-5\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20707%20635'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-comparison-matrix-selection-criteria-and-evaluation.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-comparison-matrix-selection-criteria-and-evaluation.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20707%20635'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-comparison-matrix-selection-criteria-and-evaluation.svg\" width=\"707\" height=\"635\" alt=\"Example comparison matrix shows three shop systems evaluated based on criteria such as strategic fit, functionality, technology, integrations, costs, and support.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">With an evaluation matrix, store systems can be compared objectively and strengths and weaknesses can be made transparent.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6df3265c { background-repeat: no-repeat !important; }\n<\/style>\t\t<section class=\"product-management-section purple utils-69f4a6df3265c\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12 pt-lg-4\">\n\t<div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-conclusion-how-to-find-the-right-store-system\" class=\"product-management-section__title mb-5\"><span class=\"font-weight-bold\">Conclusion<\/span> - how to find the right store system<a href=\"#conclusion-how-to-find-the-right-store-system\" class=\"far fa-link headline-link\" data-href=\"#conclusion-how-to-find-the-right-store-system\"><\/a><\/h2><p><strong>Choosing the right store system is a crucial step for the success<\/strong> of an online store. It influences:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>how efficiently daily processes can be organized<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>how to react flexibly to growth and new requirements<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>How well the store is set up in terms of UX, SEO and GAIO<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>and how economical the business remains in the long term<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The checklist presented here bundles the most important criteria and questions so that the decision for a store system can be made <strong>in a balanced and reliable manner<\/strong>.<\/p>\n<p>For a more in-depth look at individual aspects, it is worth taking a look at the other pages of the guidebook world on the subject of store systems &#8211; for example on:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>the advantages of having your own online store<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>the efficient combination of store system and ERP<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>UX design and user-friendliness in the store<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>SEO and GAIO functions of modern store systems<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>This creates a step-by-step decision-making basis that retailers can use to choose a store system that is not only a good fit for their business model today, but also for the years to come.<\/p>\n    <\/div><style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6df347f7 {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6df347f7 left-aligned md-offset-y-none bg-30\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>&#8220;Once you have recorded your requirements in a structured way using the checklist, it&#8217;s worth looking back at the big picture: system types, setups and the role of the online store in the overall concept. Our guide summarizes these basics in a compact format &#8211; click here for an overview:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\">\n    <span class=\"product-button-group__link--text\">Store system guide - Overview<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"product-management-section purple\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-6\">\n\t<style>\n\t.utils-69f4a6df34f21 { background-color: #00000000 !important; }\n<\/style>\t<div class=\"row no-gutters utils-69f4a6df34f21\">\n\t\t<style>\n\t.utils-69f4a6df3509d { background-color: #F2EDFE !important; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 pt-md-7 pr-md-7 pb-md-7 pl-md-7 basic-br themenwelten-last-card utils-69f4a6df3509d col\">\n\t<span class=\"redesign-styles__subtitle mb-4 h4\">Further information &amp; overview on the topic of store systems<\/span><div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\">\n    <span class=\"product-button-group__link--text\">Store system guide<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/vorzuege-onlineshop\">\n    <span class=\"product-button-group__link--text\">Successful eCommerce - 6 advantages of an online store<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/shop-und-wawi\">\n    <span class=\"product-button-group__link--text\">Efficient processes thanks to store system and ERP<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/ux-design-onlineshop\">\n    <span class=\"product-button-group__link--text\">UX design in the online store - shopping made easy!<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/gaio-seo-onlineshop\">\n    <span class=\"product-button-group__link--text\">GAIO &amp; SEO for online stores - what is important?<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>The store system comparison &#8211; selection criteria &amp; checklist<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div>\t<\/div>\n<\/div>\n<div class=\"col-lg-6\">\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"Content Criteria &amp; checklist 01 How to proceed when selecting a store system 02 Strategic Framework conditions &amp; objectives 03 System types &amp; architecture of the store system 04 Functional requirements for a store system 05 Technical, legal and security aspects 06 Operation, support &amp; Total costs 07 Download the store system checklist 08 Conclusion","protected":false},"author":31,"featured_media":0,"parent":294026,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/product-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-310795","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/310795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/comments?post=310795"}],"version-history":[{"count":6,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/310795\/revisions"}],"predecessor-version":[{"id":322469,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/310795\/revisions\/322469"}],"up":[{"embeddable":true,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/294026"}],"wp:attachment":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/media?parent=310795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}