{"id":294026,"date":"2025-11-26T16:12:59","date_gmt":"2025-11-26T15:12:59","guid":{"rendered":"https:\/\/www.jtl-software.com\/store-system-guide"},"modified":"2026-04-28T11:04:11","modified_gmt":"2026-04-28T09:04:11","slug":"ecommerce","status":"publish","type":"page","link":"https:\/\/www.jtl-software.com\/en\/topics\/ecommerce","title":{"rendered":"Store system guide"},"content":{"rendered":"\t\t<section class=\"section-1570\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col\">\n\t<div class=\"toc-widget toc-widget-69f4a6f0cc7cc purple-scheme\" tabindex=\"-1\">\n    <div class=\"toc-widget__buttons\">\n        <button type=\"button\" class=\"toc-widget__buttons-burger\">\n            <i class=\"fa-solid fa-bars\"><\/i>\n            <span class=\"toc-widget__buttons-burger--text\">Content<\/span>\n        <\/button>\n        <button type=\"button\" class=\"toc-widget__buttons-close d-none\">\n            <i class=\"fa-solid fa-arrow-left\"><\/i>\n        <\/button>\n    <\/div>\n    <div class=\"toc-widget__content-wrapper\">\n        <div class=\"toc-widget__content\">\n            <div class=\"toc-widget__content--item is-primary\">\n    <a href=\"#guide-shop-system\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                                    <span class=\"toc-widget__content--item-button--content__text\">Shop system guide<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#what-is-a-store-system\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">01<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">What is a store system?<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#store-system-specifications-5-steps-to-clear-requirements\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">02<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Store system specifications - 5 steps to clear requirements<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#technical-setup-how-is-a-store-system-operated\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">03<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Technical setup: How is a store system operated?<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#structure-design-of-an-online-store\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">04<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Structure &amp; design of an online store<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#which-store-system-is-the-right-one-for-me\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">05<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Which store system is the right one for me?<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#conclusion-a-good-start-and-the-beginning-of-continuous-optimization\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">06<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Conclusion: A good start \u2013 and the beginning of continuous optimization<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div>        <\/div>\n    <\/div>\n    \n<\/div>\n\n<div class=\"toc-widget-scroll-to-top d-none purple-scheme\">\n    <button type=\"button\" id=\"scrollToTop\" class=\"toc-widget-scroll-to-top__button\">\n        <i class=\"fa-regular fa-arrow-up\"><\/i>\n    <\/button>\n<\/div><div class=\"anchor-navigation-tabs purple-scheme\">\n            <div class=\"anchor-navigation-tabs__nav\">\n                            <div class=\"anchor-navigation-tabs__nav-item active\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=294026&amp;preview=true\">Store system<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=294014&amp;preview=true\">Benefits<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293999&amp;preview=true\">Store & ERP<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293984&amp;preview=true\">UX & Design<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293972&amp;preview=true\">GAIO & SEO<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=310795&amp;preview=true\">Selection & Checklist<\/a>\n                <\/div>\n                    <\/div>\n    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6f0cce24 { background-repeat: no-repeat !important; }\n<\/style>\t\t<section id=\"guide\" class=\"hero-product-section purple mb-0 utils-69f4a6f0cce24\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-7 hero-product-section__content orange\">\n\t<h1 id=\"anchor-guide-store-system\" class=\"hero-product-section__content--title\">Guide <span class=\"font-weight-bold\">Store system<\/span><a href=\"#guide-store-system\" class=\"far fa-link headline-link\" data-href=\"#guide-store-system\"><\/a><\/h1>\t<div class=\"hero-product-section__content--text mr-0 mb-3 mr-md-8 mb-md-5\">\n<p>Driven by technological developments and changes in buying behavior, online business has become a sustainable addition to traditional retail.<\/p>\n<p>Customers inform themselves online, compare prices and availability and expect to be able to order products at any time and from anywhere. For many retail companies, <strong>the online store and the operation of a store system are<\/strong> no longer a &#8220;nice-to-have&#8221;, but <strong>a central component of the business model<\/strong>. A professionally set up online store helps,<\/p>\n\t<\/div>\n<ul class=\"hero-product-section__content--list list-icons\">\n\t<li><span style=\"color:#814FF0;\" class=\"fa-regular fa-arrow-right fa-fw list-icon\"><\/span>to tap sales potential,<\/li><li><span style=\"color:#05C7D1;\" class=\"fa-regular fa-arrow-right fa-fw list-icon\"><\/span>reach new target groups,<\/li><li><span style=\"color:#05C7D1;\" class=\"fa-regular fa-arrow-right fa-fw list-icon\"><\/span>strengthen customer relationships in the long term.<\/li><\/ul><\/div>\n<div class=\"col-lg-5 hero-product-section__image\">\n\t\t<figure class=\"figure\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20658%20660'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-ecommerce-landscape-role-online-shop.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-ecommerce-landscape-role-online-shop.svg 1x\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20658%20660'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-ecommerce-landscape-role-online-shop.svg\" width=\"658\" height=\"660\" alt=\"Graphic shows the online shop as the core of the e-commerce landscape with stores, marketplaces, and social commerce.\" class=\"lazy img-fluid border-solid  figure-img\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Your own online store is the center of a networked eCommerce strategy.<\/figcaption>\n\t<\/figure>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6f0d0641 { background-repeat: no-repeat !important; }\n<\/style>\t\t<section class=\"product-management-section purple utils-69f4a6f0d0641\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-7 pr-lg-8\">\n\t<p>A diverse eCommerce landscape has formed around various sales channels and platform strategies. Its technical basis is formed by different software systems. <strong>Store systems<\/strong> form the core: they<strong> provide the technical, design and functional framework<\/strong> for a journey that is always the same and ends with the shopping cart and checkout.<\/p>\n<p>At the same time, the starting situations of companies differ significantly:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Cloud-based store systems (SaaS)<\/strong> &#8211; the provider provides infrastructure, software and updates as a service. Companies access the system via a browser and usually pay a monthly fee.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Established brick-and-mortar retailers<\/strong> want to offer their customers an additional online channel and harmonize processes between stores, warehouses and online stores.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>B2B companies<\/strong> need functions such as customer-specific prices, quotation processes or approval workflows.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Growing brands<\/strong> reach the limits of simple solutions and need a scalable system that grows with them.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>While the role of buyer is routine for many people and they navigate familiar stores effortlessly, from a business perspective, setting up and operating an online store involves numerous decisions, considerations and risks. Important questions are:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>What does a store system actually do &#8211; and what doesn&#8217;t it do?<\/strong><\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>What types of store systems are there?<\/strong><\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>How much does it really cost to get started and for ongoing operation?<\/strong><\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>How does the store fit into existing processes and systems?<\/strong><\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>How can growth plans and internationalization be mapped?<\/strong><\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div>\t<div class=\"product-management-section__text mb-7 mb-lg-0\">\n<p>A large number of providers promise simple setup, great flexibility, high performance or maximum user-friendliness. If you want to make an informed decision here, you need clarity about your own goals and requirements &#8211; and you need to know exactly what you should be looking for.<\/p>\n\t<\/div>\n<\/div>\n<div class=\"col-lg-5\">\n\t<style>\n\t.utils-69f4a6f0d2b74 { background-color: #F2EDFE !important; }\n<\/style><div class=\"border-top-0 border-right-0 border-bottom-0 border-left-0 basic-br utils-69f4a6f0d2b74 card\">\n\t<div class=\"card-body pt-5 pr-5 pb-5 pl-5\">\n\t\t<p><strong>This guide is aimed at:<\/strong><\/p>\n<div class=\"list-widget mb-4\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><span style=\"font-weight: 400;\">small and medium-sized enterprises,<\/span><\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><span style=\"font-weight: 400;\">Start-ups in the online and mail order business,<\/span><\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><span style=\"font-weight: 400;\">Established retailers who want to expand their sales with an online store or replace an existing system.<\/span><\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>It provides an <strong>overview of key questions<\/strong> on the way to your own online store:<\/p>\n<div class=\"list-widget mb-4\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>What makes a successful online store?<\/strong><\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>What types of store system are there &#8211; and what are their strengths and limitations?<\/strong><\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>How are specifications drawn up?<\/strong><\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>What does a viable technical setup look like?<\/strong><\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>What role do UX, design and SEO play?<\/strong><\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The linked subpages go into more detail on individual topics and offer checklists to facilitate the selection and customer review of store systems.<\/p>\n\t<\/div>\n\t<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    \t<div class=\"row\">\n\t\t<div class=\"col-lg-6\">\n\t<h2 id=\"anchor-what-is-a-store-system\" class=\"redesign-styles__title\">What is a <span class=\"font-weight-bold\">store system?<\/span><a href=\"#what-is-a-store-system\" class=\"far fa-link headline-link\" data-href=\"#what-is-a-store-system\"><\/a><\/h2><p>A store system is software that is used to operate a separate, independent online store. It provides the technical functions and processes in the background, while companies fill the &#8220;digital store front&#8221; with product range, content and brand identity.<\/p>\n<p>A store system performs tasks both in the visible area (front end) and in the background (back end). Customers experience the store in the front end &#8211; administrators, purchasing, sales or marketing teams work with the system in the back end.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20653%20500'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-frontend-backend-differences.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-frontend-backend-differences.svg 1x\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20653%20500'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-frontend-backend-differences.svg\" width=\"653\" height=\"500\" alt=\"Comparison of frontend and backend of a shop system with typical tasks.\" class=\"lazy img-fluid border-solid  figure-img\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Customer side and company side: A store system connects the front end and back end.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">Tasks of a store system in eCommerce<\/h3>\t<div class=\"mb-5\">\n<p>The <strong>core tasks of a store system<\/strong> include<\/p>\n\t<\/div>\n    <\/div>\t<div class=\"row\">\n\t\t<div class=\"col-lg-8\">\n\t<style>\n\t.grid-69f4a6f0da93f { --rows: 8; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f0da93f { --columns: 1fr 1fr; --rows: 4; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6f0da93f\">\n\t<style>\n\t.utils-69f4a6f0daa8a { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0daa8a { --columns-start: 1; --rows-start: 1; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0daa8a { --columns-start: 1; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0daa8a grid-item grid-item-69f4a6f0daa8a\">\n\t\t<div class=\"mb-4\">\n<p><strong>Product presentation and structuring<\/strong><\/p>\n\t<\/div>\n\t<div class=\"mb-0\">\n<p>Create and manage items, variants (e.g. sizes, colors), prices, graduated prices and availability. Products are assigned to categories, brands or theme worlds.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f0daf7a { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0daf7a { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0daf7a { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0daf7a grid-item grid-item-69f4a6f0daf7a\">\n\t\t<div class=\"mb-4\">\n<p><strong>Navigation, search and filters<\/strong><\/p>\n\t<\/div>\n\t<div class=\"mb-0\">\n<p>Helping customers to find their way around the range. Good searches can correct typing errors and recognize synonyms. Filters and facets (e.g. size, color, material) help to narrow down large product ranges.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f0db3c6 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0db3c6 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0db3c6 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0db3c6 grid-item grid-item-69f4a6f0db3c6\">\n\t\t<div class=\"mb-4\">\n<p><strong>Shopping cart and checkout process<\/strong><\/p>\n\t<\/div>\n\t<div class=\"mb-0\">\n<p>Selection of products, display of shipping costs and delivery times, entry of address and payment details, order summary, order confirmation.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f0db7f5 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0db7f5 { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0db7f5 { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0db7f5 grid-item grid-item-69f4a6f0db7f5\">\n\t\t<div class=\"mb-4\">\n<p><strong>Order and customer management<\/strong><\/p>\n\t<\/div>\n\t<div class=\"mb-0\">\n<p>Storage of orders, assignment to customer accounts, management of billing and delivery addresses, access to order histories, status tracking.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f0dbc2f { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0dbc2f { --columns-start: 1; --rows-start: 5; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0dbc2f { --columns-start: 1; --rows-start: 3; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0dbc2f grid-item grid-item-69f4a6f0dbc2f\">\n\t\t<div class=\"mb-4\">\n<p><strong>Integration of payment and shipping service providers<\/strong><\/p>\n\t<\/div>\n\t<div class=\"mb-0\">\n<p>Integration of payment providers (e.g. credit card, PayPal, instant bank transfer) and shipping service providers, automated transfer of shipment data, generation of shipping labels.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f0dc00e { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0dc00e { --columns-start: 1; --rows-start: 6; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0dc00e { --columns-start: 2; --rows-start: 3; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0dc00e grid-item grid-item-69f4a6f0dc00e\">\n\t\t<div class=\"mb-4\">\n<p><strong>Content and marketing functions<\/strong><\/p>\n\t<\/div>\n\t<div class=\"mb-0\">\n<p>Provision of CMS functions for landing pages, advice texts, blog posts, promotional pages as well as banners, teasers, cross-selling elements or voucher campaigns.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f0dc403 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0dc403 { --columns-start: 1; --rows-start: 7; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0dc403 { --columns-start: 1; --rows-start: 4; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0dc403 grid-item grid-item-69f4a6f0dc403\">\n\t\t<div class=\"mb-4\">\n<p><strong>User and role administration<\/strong><\/p>\n\t<\/div>\n\t<div class=\"mb-0\">\n<p>Control which people are allowed to work with which rights in the back end (e.g. only product maintenance, only evaluations, full administration).<\/p>\n\t<\/div>\n<\/div><\/div>\t<div class=\"mb-5\">\n<p><strong>In many cases, the store system is part of a larger system landscape via interfaces<\/strong>, for example with:<\/p>\n\t<\/div>\n<\/div><div class=\"col-lg-4\">\n\t\t<figure class=\"figure mb-5\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20628'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/tasks-shopsystem-customer-journey.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/tasks-shopsystem-customer-journey.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20628'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/tasks-shopsystem-customer-journey.svg\" width=\"616\" height=\"628\" alt=\"Graphic maps shop system tasks to the stages of the customer journey from discovery to retention.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">A store system supports every step of the customer journey - from search to customer loyalty.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-8\">\n\t<style>\n\t.grid-69f4a6f0e0292 { --rows: 6; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f0e0292 { --columns: 1fr 1fr; --rows: 3; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6f0e0292\">\n\t<style>\n\t.utils-69f4a6f0e03c3 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0e03c3 { --columns-start: 1; --rows-start: 1; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0e03c3 { --columns-start: 1; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0e03c3 grid-item grid-item-69f4a6f0e03c3\">\n\t\t<div class=\"mb-4\">\n<p><strong>ERP system (ERP)<\/strong><\/p>\n\t<\/div>\n\t<div class=\"mb-0\">\n<p>Central location for stock, documents, purchasing and sometimes also accounting.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f0e07ec { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0e07ec { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0e07ec { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0e07ec grid-item grid-item-69f4a6f0e07ec\">\n\t\t<div class=\"mb-4\">\n<p><strong>PIM systems (product information management)<\/strong><\/p>\n\t<\/div>\n\t<div class=\"mb-0\">\n<p>for the centralized maintenance and distribution of product information across multiple channels.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f0e0bc6 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0e0bc6 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0e0bc6 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0e0bc6 grid-item grid-item-69f4a6f0e0bc6\">\n\t\t<div class=\"mb-4\">\n<p><strong>CRM systems (Customer Relationship Management)<\/strong><\/p>\n\t<\/div>\n\t<div class=\"mb-0\">\n<p>for customer data, service processes and marketing measures.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f0e0fbd { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0e0fbd { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0e0fbd { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0e0fbd grid-item grid-item-69f4a6f0e0fbd\">\n\t\t<div class=\"mb-4\">\n<p><strong>POS systems and store solutions<\/strong><\/p>\n\t<\/div>\n\t<div class=\"mb-0\">\n<p>to connect brick-and-mortar stores and online stores.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f0e13e2 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0e13e2 { --columns-start: 1; --rows-start: 5; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0e13e2 { --columns-start: 1; --rows-start: 3; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0e13e2 grid-item grid-item-69f4a6f0e13e2\">\n\t\t<div class=\"mb-4\">\n<p><strong>Marketplaces (e.g. Amazon, eBay, Otto)<\/strong><\/p>\n\t<\/div>\n\t<div class=\"mb-0\">\n<p>to increase reach and multi-channel distribution.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f0e17b9 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0e17b9 { --columns-start: 1; --rows-start: 6; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0e17b9 { --columns-start: 2; --rows-start: 3; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0e17b9 grid-item grid-item-69f4a6f0e17b9\">\n\t\t<div class=\"mb-4\">\n<p><strong>Accounting and reporting solutions<\/strong><\/p>\n\t<\/div>\n\t<div class=\"mb-0\">\n<p>for financial accounting, controlling and key figure analysis.<\/p>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"col-lg-4\">\n\t\t<figure class=\"figure mb-5\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20590'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-system-landscape-interfaces.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-system-landscape-interfaces.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20590'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-system-landscape-interfaces.svg\" width=\"708\" height=\"590\" alt=\"The shop system as a central hub with interfaces to ERP, PIM, CRM, POS, marketplaces, and accounting.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">The store system only unfolds its full potential when used in conjunction with ERP, PIM, CRM &amp; Co.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n\t<div class=\"mt-5 mb-5\">\n<p>This overall architecture plays a key role in determining how efficiently and scalably online business can be operated &#8211; and how well processes mesh with one another.<\/p>\n\t<\/div>\n\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading\">Types of store systems: SaaS, On-Premise, Open Source<\/h3><p>Basically, store systems can be divided into <strong>three technical operating models<\/strong>:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Cloud-based store systems (SaaS)<\/strong> &#8211; the provider provides infrastructure, software and updates as a service. Companies access the system via a browser and usually pay a monthly fee.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>On-premise store systems<\/strong> &#8211; the system is operated on the company&#8217;s own servers or infrastructure. The company or a service provider installs, operates and updates the software.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Open source store systems<\/strong> &#8211; the source code is freely available. The system can be operated both as an on-premise installation and in the cloud, but offers additional customization options through open code.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p><strong>The models differ<\/strong> in the following points, among others:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Installation and maintenance effort<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Flexibility and individualization<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Control over data and infrastructure<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Cost structure (one-off costs vs. ongoing costs)<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Dependence on suppliers and service providers<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div>\t<div class=\"mb-5\">\n<p>In practice, there are also hybrid forms. Some providers offer open source systems as a managed cloud solution, for example, where hosting and maintenance are taken over but flexibility remains higher than with pure SaaS models.<\/p>\n<p>A distinction can also be made between <strong>free or very low-cost<\/strong> solutions and <strong>fee-based<\/strong> solutions. However, this distinction is not identical to SaaS\/On-Premise\/Open Source, but rather concerns license and price models.<\/p>\n\t<\/div>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mb-5\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20621'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-types-saas-onpremise-open-source-decision-tree.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-types-saas-onpremise-open-source-decision-tree.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20621'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-types-saas-onpremise-open-source-decision-tree.svg\" width=\"708\" height=\"621\" alt=\"Decision tree helps choose between SaaS, on-premise, and open-source shop systems.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">The choice of operating model depends heavily on budget, IT resources and compliance requirements.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading\">Cheap &amp; free solutions for new sellers<\/h3>\t<div class=\"mb-5\">\n<p>For new sellers, there are often cloud-based stores or plug-in solutions available that require little to no entry costs and can be set up without in-depth technical know-how.<\/p>\n\t<\/div>\n<p><strong>Typical features:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Creation of the store according to the modular principle with ready-made layouts<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Design by drag &amp; drop, without programming knowledge<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Predefined templates and designs, limited customization options<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Often limited number of products or functions in free tariffs<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Such solutions enable a <strong>quick start<\/strong> and are particularly suitable for:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>small assortments,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>first market and product tests,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>part-time or local projects,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Companies that want to gain initial experience in eCommerce.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mb-5\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20619'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/beginner-vs-professional-shopsystems-costs-features.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/beginner-vs-professional-shopsystems-costs-features.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20619'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/beginner-vs-professional-shopsystems-costs-features.svg\" width=\"708\" height=\"619\" alt=\"Comparison of long-term costs and feature sets of entry-level and professional shop systems.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">What seems cheap at the beginning can become expensive and inflexible as the company grows.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<style>\n\t.grid-69f4a6f0f1a6b { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f0f1a6b { --columns: 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6f0f1a6b\">\n\t<style>\n\t.utils-69f4a6f0f1c7f { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0f1c7f { --columns-start: 1; --rows-start: 1; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0f1c7f { --columns-start: 1; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0f1c7f grid-item grid-item-69f4a6f0f1c7f\">\n\t<p><strong>Advantages:<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Very fast start possible<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Low entry barriers, no own infrastructure required<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Manageable cost models (often freemium or low monthly fees)<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f0f2a23 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f0f2a23 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f0f2a23 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0f2a23 grid-item grid-item-69f4a6f0f2a23\">\n\t<p><strong>Disadvantages:<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Limited range of functions, especially for complex requirements (e.g. B2B functions, individual workflows, multilingual stores)<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Limited design options, strongly bound to templates<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Limited integration options in existing systems<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Possible restrictions on growth (traffic, product range, order volume)<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div>\t<div class=\"row\">\n\t\t<div class=\"col-lg-6\">\n\t\t<div class=\"mb-5\">\n<p>It should be noted that many providers charge separately for additional add-ons, apps or transactions. What initially seems cheap can become significantly more expensive with higher volumes or additional features.<\/p>\n\t<\/div>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t<\/div>\t<\/div>\n<div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">Fee-based solutions for growing stores<\/h3>    <\/div><style>\n\t.grid-69f4a6f100520 { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-69f4a6f100520 { --columns: 1fr 1fr; --rows: 2; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6f100520\">\n\t<style>\n\t.utils-69f4a6f1006a3 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f1006a3 { --columns-start: 1; --rows-start: 1; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f1006a3 { --columns-start: 1; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f1006a3 grid-item grid-item-69f4a6f1006a3\">\n\t<p><strong>As a rule, fee-based store systems<\/strong> offer:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>a wider range of functions,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>significantly more customization options,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>greater scalability for growing companies.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f1013e7 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f1013e7 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f1013e7 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f1013e7 grid-item grid-item-69f4a6f1013e7\">\n\t<p><strong>Depending on the provider and model <\/strong>, this may be<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>licensed on-premise software,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Open source systems with fee-based support or additional modules,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>more comprehensive SaaS platforms with extended functions and SLAs.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f102056 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f102056 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f102056 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f102056 grid-item grid-item-69f4a6f102056\">\n\t<p><strong>Typical added value:<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Flexible design options and custom templates<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Extensive rights and role models<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>B2B functions such as individual prices, order lists, approval processes<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Sophisticated interfaces to ERP, PIM, CRM, marketplaces and accounting<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Better options for performance tuning and scaling<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f10321c { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f10321c { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f10321c { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f10321c grid-item grid-item-69f4a6f10321c\">\n\t<p><strong>Especially for more complex projects, <\/strong>companies rely on specialized agencies, freelancers or internal eCommerce teams to:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Design, UX and processes to fit perfectly,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>to realize integrations into existing systems,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>quality assurance and test processes.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            \t<div class=\"mb-5\">\n<p>The initial investment is higher, but the solution can be better adapted to individual requirements and growth in the long term. It is crucial to keep an eye on the total costs over several years &#8211; i.e. not only the license costs, but also the expenses for setup, operation, further development and support.<\/p>\n<p>Regardless of the size chosen, having your own online store offers numerous advantages &#8211; both as a supplement to the brick-and-mortar business and as the basis for a purely online business.<\/p>\n\t<\/div>\n    <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6f10436c {\n            transform: translateX(clamp(21px, -22.5714rem + 25.4762vw, 64px));\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6f10436c left-aligned md-offset-y-none bg-30\" style=\"max-width:860px;margin-top:-40px;\">\n            \t<div class=\"mb-5\">\n<p>Having your own online store can be much more than just an additional sales channel. We take a detailed look at the specific advantages it offers &#8211; from cost benefits and flexibility to customer loyalty &#8211; on our guide page:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/vorzuege-onlineshop\">\n    <span class=\"product-button-group__link--text\">Successful eCommerce - 6 advantages of an online store<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6f104a52 { background-repeat: no-repeat !important; }\n<\/style>\t\t<section class=\"product-management-section purple utils-69f4a6f104a52\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-6 pt-lg-4\">\n\t<h2 id=\"anchor-store-system-specifications-5-steps-to-clear-requirements\" class=\"product-management-section__title mb-5\">Store system specifications - <span class=\"font-weight-bold\">5 steps to clear requirements<\/span><a href=\"#store-system-specifications-5-steps-to-clear-requirements\" class=\"far fa-link headline-link\" data-href=\"#store-system-specifications-5-steps-to-clear-requirements\"><\/a><\/h2><p>Before selecting a store system, it makes sense to record requirements in a structured manner in a requirements catalog. <strong>The specification serves as the basis for:<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>internal coordination between management, specialist departments and IT,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Comparison of different providers,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Request for quotation and project planning,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Subsequent performance review: Does the system meet the defined requirements?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div>\n<style>\n\t.utils-69f4a6f105daf { background-color: #00000000 !important; }\n<\/style><div class=\"col-lg-6 col-xl-5 offset-xl-1 utils-69f4a6f105daf\">\n\t\t<figure class=\"figure mb-5\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20659%20613'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/requirements-spec-shopsystem-5-step-process.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/requirements-spec-shopsystem-5-step-process.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20659%20613'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/requirements-spec-shopsystem-5-step-process.svg\" width=\"659\" height=\"613\" alt=\"Process diagram shows five steps to a requirements specification for a shop system, from market analysis to data protection.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">A structured specification sheet provides clarity for selection, tendering and project planning.<\/figcaption>\n\t<\/figure>\n<\/div>\n<div class=\"col-lg-12\">\n\t<p>A possible structure comprises the following <strong>five steps<\/strong>:<\/p>\n<style>\n\t.grid-69f4a6f109f7d { --rows: 5; --gap: 32px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f109f7d { --columns: 1fr 1fr; --rows: 3; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6f109f7d\">\n\t<style>\n\t.utils-69f4a6f10a0d5 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f10a0d5 { --columns-start: 1; --rows-start: 1; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f10a0d5 { --columns-start: 1; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f10a0d5 grid-item grid-item-69f4a6f10a0d5\">\n\t<p><strong>1. market observation and positioning<\/strong><\/p>\n<p>Companies should <strong>analyze<\/strong> their own <strong>market and their competitors<\/strong>:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>What product ranges, price models and services do competitors offer?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>How are their stores structured and designed?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>What shipping and payment methods are offered?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>What content (e.g. guides, blog, configurators) is used?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The analysis helps to <strong>sharpen your own positioning<\/strong> &#8211; for example via:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>special service elements (e.g. Express Shipping, assembly, advice),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Content strategies (e.g. guides, FAQ areas),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Assortment depth or width,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Target group focus (e.g. beginners vs. professionals, end customers vs. business customers).<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f10bca7 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f10bca7 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f10bca7 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f10bca7 grid-item grid-item-69f4a6f10bca7\">\n\t<p><strong>2. target groups &amp; customer expectations<\/strong><\/p>\n<p>The clearer the target groups are defined, the more targeted the store system can be selected and configured. <strong>Important questions<\/strong>:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Are they predominantly end customers (B2C), business customers (B2B) or both?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>How digitally savvy are the target groups and which devices do they use?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>What information do you need before making a purchase decision?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Is the purchase more emotional (e.g. fashion) or factual\/rational (e.g. spare parts)?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>This results in <strong>requirements<\/strong> for:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Product presentation (e.g. large images, 360\u00b0 views, technical data sheets),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Advice services (e.g. size advisors, product configurators, comparison functions),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Service elements (e.g. live chat, callback service, watch lists),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Language and tonality of the content.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f10d77a { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f10d77a { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f10d77a { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f10d77a grid-item grid-item-69f4a6f10d77a\">\n\t<p><strong>3. customer contact &amp; service channels<\/strong><\/p>\n<p>The way in which customers can make contact influences both their <strong>satisfaction and their requirements of the system<\/strong>:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Should customers be able to contact you by phone, email, contact form or chat?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Are service tickets managed via a separate system?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Should customers be able to call up order statuses and invoices independently via a customer account?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Are you planning to introduce a chatbot that answers simple questions automatically?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The specifications should state which contact channels should be available at the beginning and which are planned in the medium term. This makes it easier to decide which interfaces and integrations are relevant.<\/p>\n<\/div><style>\n\t.utils-69f4a6f10e8ab { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f10e8ab { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f10e8ab { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f10e8ab grid-item grid-item-69f4a6f10e8ab\">\n\t<p><strong>4. ordering, delivery and payment conditions<\/strong><\/p>\n<p><strong>A transparent, trustworthy ordering process is a key prerequisite for conversion.<\/strong> The specifications should therefore include the following:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>planned shipping methods (e.g. standard shipping, express, store pick-up),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Shipping cost models (e.g. by value of goods, by weight, flat rate, free of charge from order value X),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Delivery areas (domestic only or also abroad, if applicable which countries),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Return and complaint processes, including costs and deadlines.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The following questions arise for <strong>payment methods<\/strong>:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Which payment methods should be offered (e.g. advance payment, invoice, credit card, PayPal, instant bank transfer, installment payment)?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Which payment methods are particularly important for the target group?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>What risks (e.g. payment defaults) and fees arise for each payment method?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Many customers cancel orders if their preferred payment method is not available. At the same time, retailers need to keep an eye on the risk and costs.<\/p>\n<\/div><style>\n\t.utils-69f4a6f1101ce { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f1101ce { --columns-start: 1; --rows-start: 5; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f1101ce { --columns-start: 1; --rows-start: 3; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f1101ce grid-item grid-item-69f4a6f1101ce\">\n\t<p><strong>5. legal, data protection &amp; internationalization<\/strong><\/p>\n<p><strong>Mandatory information and legal bases<\/strong> include, among others:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Legal notice, privacy notice, general terms and conditions, revocation policy,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Information on shipping, returns and warranty,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>legally compliant cookie and tracking consents,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Handling of personal data (e.g. storage period, newsletter consent).<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>It is also worth <strong>looking ahead<\/strong> in the specifications:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Are there plans to open up further countries?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Are several languages and currencies required?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Do country-specific tax rates and legal requirements have to be mappable?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The more precisely the requirements are formulated, the easier it is to compare different store systems and listings. Good specifications also reduce misunderstandings in the course of the project because they formulate clear expectations.<\/p>\n<\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    \t<div class=\"row\">\n\t\t<div class=\"col-lg-6\">\n\t<h2 id=\"anchor-technical-setup-how-is-a-store-system-operated\" class=\"redesign-styles__title\">Technical setup: <span class=\"font-weight-bold\">How is a store system operated?<\/span><a href=\"#technical-setup-how-is-a-store-system-operated\" class=\"far fa-link headline-link\" data-href=\"#technical-setup-how-is-a-store-system-operated\"><\/a><\/h2><p>An online store is not an isolated element, but part of an overall technical architecture. <strong>The selected setup determines:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Expenditure for operation, maintenance and further development,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Flexibility for adjustments,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Performance, security and scalability,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>and thus ultimately on the profitability of eCommerce.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The three basic operating models are SaaS, on-premise and open source. The extent to which the store system is embedded in other systems also plays a role.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mb-5\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20707%20614'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/technical-setup-shopsystem-architecture-layers.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/technical-setup-shopsystem-architecture-layers.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20707%20614'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/technical-setup-shopsystem-architecture-layers.svg\" width=\"707\" height=\"614\" alt=\"Three-tier architecture of a shop system with deployment models, integrations, and connected systems.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">The operating model, store software and integrations together form the technical basis of eCommerce.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mb-5\">Cloud-based store systems (SaaS solutions)<\/h3>    <\/div><style>\n\t.grid-69f4a6f118e49 { --rows: 4; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f118e49 { --columns: 1fr 1fr; --rows: 2; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6f118e49\">\n\t<style>\n\t.utils-69f4a6f118f75 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f118f75 { --columns-start: 1; --rows-start: 1; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f118f75 { --columns-start: 1; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f118f75 grid-item grid-item-69f4a6f118f75\">\n\t<p><strong>With cloud-based store systems<\/strong> (Software as a Service), the provider:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>the server infrastructure,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>the store software,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Security measures and updates<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div>\t<div class=\"mb-0\">\n<p>centrally. Access is via the browser. Companies usually take out a subscription.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f119c3f { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f119c3f { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f119c3f { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f119c3f grid-item grid-item-69f4a6f119c3f\">\n\t<p><strong>Advantages:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>No separate server operation necessary,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>No installation effort for basic systems,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>automatic updates,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>fast commissioning and predictable costs.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div>\t<div class=\"mb-0\">\n<p>Another advantage is that many SaaS systems already come with a sensible pre-selection of functions so that companies don&#8217;t have to start from scratch, but can fall back on well thought-out standard processes.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f11aae7 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f11aae7 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f11aae7 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f11aae7 grid-item grid-item-69f4a6f11aae7\">\n\t<p><strong>Disadvantages:<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>limited intervention options in the system core,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Customization is often only possible within predefined limits,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>strong dependence on the provider&#8217;s product roadmap,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Data storage often in the provider&#8217;s data center &#8211; important in terms of data protection and compliance.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f11b958 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f11b958 { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f11b958 { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f11b958 grid-item grid-item-69f4a6f11b958\">\n\t<p><strong>SaaS systems<\/strong> are particularly suitable for companies that:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>want to get started quickly,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>do not want to set up their own IT infrastructure,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>can live well with a standardized range of functions,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>and for whom the advantages of outsourcing operations and updates outweigh the disadvantages.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <h3 id=\"anchor-on-premise-store-systems\" class=\"redesign-styles__heading mb-5\">On-premise store systems<a href=\"#on-premise-store-systems\" class=\"far fa-link headline-link\" data-href=\"#on-premise-store-systems\"><\/a><\/h3>\t<div class=\"mb-0\">\n<p>On-premise store systems are operated on your own servers or in your own (or dedicated) hosting environment. The company or a contracted service provider takes care of setup, operation and maintenance.<\/p>\n\t<\/div>\n    <\/div><style>\n\t.grid-69f4a6f11cc90 { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f11cc90 { --columns: 1fr 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6f11cc90\">\n\t<style>\n\t.utils-69f4a6f11cdbd { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f11cdbd { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f11cdbd grid-item grid-item-69f4a6f11cdbd\">\n\t<p><strong>Advantages:<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>complete control over servers, software and data,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>high customization options,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Precise adaptation to internal security and compliance requirements,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Flexible integration into existing systems and processes.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f11dbdd { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f11dbdd { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f11dbdd { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f11dbdd grid-item grid-item-69f4a6f11dbdd\">\n\t<p><strong>Disadvantages:<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>higher costs for installation, monitoring, maintenance and updates,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Requirements for internal IT expertise or reliable service providers,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Investment costs for infrastructure and any software licenses.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f11e78c { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f11e78c { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f11e78c { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f11e78c grid-item grid-item-69f4a6f11e78c\">\n\t<p><strong>On-premise<\/strong> is ideal for companies that:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>have special requirements in terms of security, data protection or industry regulation,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>require complex integration into existing systems,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>or want to build a highly individualized eCommerce setup in the long term.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <h3 id=\"anchor-open-source-store-systems\" class=\"redesign-styles__heading mb-5\">Open source store systems<a href=\"#open-source-store-systems\" class=\"far fa-link headline-link\" data-href=\"#open-source-store-systems\"><\/a><\/h3>\t<div class=\"mb-0\">\n<p>Open source store systems make the source code openly available. They can be freely used, adapted and expanded, provided that the license conditions are adhered to.<\/p>\n\t<\/div>\n    <\/div><style>\n\t.grid-69f4a6f11f7ca { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f11f7ca { --columns: 1fr 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6f11f7ca\">\n\t<style>\n\t.utils-69f4a6f11f8c2 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f11f8c2 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f11f8c2 grid-item grid-item-69f4a6f11f8c2\">\n\t<p><strong>Advantages:<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>generally no license costs for the use of the software,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>high transparency about functionality and data processing,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Very high flexibility for customization,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>active communities that provide extensions, security updates and support.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f1206e8 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f1206e8 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f1206e8 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f1206e8 grid-item grid-item-69f4a6f1206e8\">\n\t<p><strong>Disadvantages:<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Responsibility for safe and stable operation lies with the Application,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>ongoing costs for hosting, customization and support,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>necessary know-how in the area of web development or corresponding service providers.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f1212a5 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f1212a5 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f1212a5 { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f1212a5 grid-item grid-item-69f4a6f1212a5\">\n\t<p><strong>Open Source<\/strong> is particularly suitable for companies that:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>want to develop a tailor-made system in the long term,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>are prepared to invest in their own technical expertise or partners,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>value independence from individual manufacturers.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div>\t<div class=\"row\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 id=\"anchor-behind-the-scenes-combining-a-store-system-with-erp\" class=\"redesign-styles__heading mb-5\">Behind the scenes: Combining a store system with ERP<a href=\"#behind-the-scenes-combining-a-store-system-with-erp\" class=\"far fa-link headline-link\" data-href=\"#behind-the-scenes-combining-a-store-system-with-erp\"><\/a><\/h3><p>For efficient processes in day-to-day business, we recommend combining the store system with an ERP system. While the store system receives the orders and handles the external presentation, the ERP system maps the processes in the background.<\/p>\n<p><strong>Typical distribution of tasks:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Store system<\/strong><br \/>\nProduct presentation, price and promotion logic, order entry, customer account, communication with the customer (e.g. order confirmation).<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>ERP<\/strong><br \/>\nWarehouse management, inventory maintenance, purchasing, supplier management, creation of delivery bills and invoices, transfer to accounting if necessary.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The <strong>automated data exchange between the store and the ERP system<\/strong> enables the following processes to be mapped, among others:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Automatic stock updating after orders,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Avoidance of overselling,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Status updates on the sales order (e.g. &#8220;in process&#8221;, &#8220;shipped&#8221;),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Feedback of tracking information to the store,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Processing of returns and refunds.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>From a certain warehouse size and a higher order volume, an in-house ERP system is almost indispensable in order to make processes stable and efficient. Many providers offer suitable interfaces or even their own ERP products.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mb-5\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20668%20614'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-inventory-management-data-flow-orders.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-inventory-management-data-flow-orders.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20668%20614'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-inventory-management-data-flow-orders.svg\" width=\"668\" height=\"614\" alt=\"Data flow between the shop system and ERP for orders, inventory, status, and returns.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">A cleanly connected ERP system ensures stable processes and up-to-date stocks in the background.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6f127029 {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6f127029 left-aligned md-offset-y-none bg-30 mt-5 mb-7\" style=\"max-width:860px;margin-top:-32px;\">\n            \t<div class=\"mb-5\">\n<p>The larger the product range and order volume, the more important it is to have a properly set up interaction between the store system and ERP. You can find out how to automate processes, keep stock in sync and organize multichannel efficiently on our guide page:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/shop-und-wawi\">\n    <span class=\"product-button-group__link--text\">Efficient processes thanks to store system and ERP<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><div class=\"col-lg-7 px-0\">\n            <h3 id=\"anchor-extensions-integrations-of-store-systems\" class=\"redesign-styles__heading mb-5\">Extensions &amp; integrations of store systems<a href=\"#extensions-integrations-of-store-systems\" class=\"far fa-link headline-link\" data-href=\"#extensions-integrations-of-store-systems\"><\/a><\/h3>\t<div class=\"mb-0\">\n<p>A store system unfolds its full potential in combination with other systems and extensions. <strong>Typical examples:<\/strong><\/p>\n\t<\/div>\n    <\/div><style>\n\t.grid-69f4a6f12781a { --rows: 6; --gap: 16px; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-69f4a6f12781a { --columns: 1fr 1fr 1fr; --rows: 2; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6f12781a\">\n\t<style>\n\t.utils-69f4a6f127918 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f127918 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f127918 grid-item grid-item-69f4a6f127918\">\n\t\t<div class=\"mb-0\">\n<p><strong>PIM systems (product information management)<\/strong><\/p>\n<p>Here, product information is maintained centrally and displayed in various channels (store, marketplaces, catalogs).<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f127c30 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f127c30 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f127c30 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f127c30 grid-item grid-item-69f4a6f127c30\">\n\t\t<div class=\"mb-0\">\n<p><strong>CRM systems<\/strong><\/p>\n<p>They bundle contact data, communication history and service cases and help to systematically develop customer relationships.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f127f17 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f127f17 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f127f17 { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f127f17 grid-item grid-item-69f4a6f127f17\">\n\t\t<div class=\"mb-0\">\n<p><strong>Marketing and newsletter tools<\/strong><\/p>\n<p>For email campaigns, automation (e.g. shopping cart abandonment emails), segmentation and evaluations.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f12822a { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f12822a { --columns-start: 1; --rows-start: 1; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f12822a { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f12822a grid-item grid-item-69f4a6f12822a\">\n\t\t<div class=\"mb-0\">\n<p><strong>Rating systems and social proof solutions<\/strong><\/p>\n<p>Customer ratings, seals and testimonials can strengthen trust.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f12850e { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f12850e { --columns-start: 1; --rows-start: 5; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f12850e { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f12850e grid-item grid-item-69f4a6f12850e\">\n\t\t<div class=\"mb-0\">\n<p><strong>Marketplace connections<\/strong><\/p>\n<p>Links to Amazon, eBay, Otto &amp; Co. increase reach and sales potential, but require careful inventory and price management.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f128818 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f128818 { --columns-start: 1; --rows-start: 6; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f128818 { --columns-start: 3; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f128818 grid-item grid-item-69f4a6f128818\">\n\t\t<div class=\"mb-0\">\n<p><strong>Accounting and controlling<\/strong><\/p>\n<p>Interfaces to financial accounting facilitate monthly and annual financial statements as well as business analysis.<\/p>\n\t<\/div>\n<\/div><\/div><style>\n\t.grid-69f4a6f128d38 { --rows: 2; --gap: 16px; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-69f4a6f128d38 { --columns: 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-7 mb-5 grid grid-69f4a6f128d38\">\n\t<style>\n\t.utils-69f4a6f128e76 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f128e76 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f128e76 grid-item grid-item-69f4a6f128e76\">\n\t<p><strong>Many store systems offer this:<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>modular extensions (plugins, extensions, apps),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>standardized interfaces (APIs),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>ready-made integrations to common third-party systems.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f129b07 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f129b07 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f129b07 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f129b07 grid-item grid-item-69f4a6f129b07\">\n\t<p><strong>When selecting a system, it is worth taking a look at:<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>the quality and up-to-dateness of plugins,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>the documentation of the interfaces,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>the availability of qualified partners who can implement integrations.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <h3 id=\"anchor-performance-security-scalability\" class=\"redesign-styles__heading mb-5\">Performance, security &amp; scalability<a href=\"#performance-security-scalability\" class=\"far fa-link headline-link\" data-href=\"#performance-security-scalability\"><\/a><\/h3>\t<div class=\"mb-0\">\n<p>Regardless of the operating model, <strong>three technical aspects<\/strong> are <strong>particularly important<\/strong>:<\/p>\n\t<\/div>\n    <\/div><style>\n\t.grid-69f4a6f12ad40 { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f12ad40 { --columns: 1fr 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6f12ad40\">\n\t<style>\n\t.utils-69f4a6f12ae63 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f12ae63 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f12ae63 grid-item grid-item-69f4a6f12ae63\">\n\t<p><strong>Performance<\/strong><\/p>\n<p>Loading times have a direct impact on user satisfaction, conversion and SEO. Important factors are:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Server performance and hosting quality,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Caching strategies,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Optimization of images and scripts,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>clean database structures.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>efficient template implementation,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f12befe { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f12befe { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f12befe { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f12befe grid-item grid-item-69f4a6f12befe\">\n\t<p><strong>Security<\/strong><\/p>\n<p>Protection of customer data and transactions is key. Relevant topics:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>SSL encryption for all pages with sensitive data,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Regular updates of store system and extensions,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>strong password policies and role concepts in the back end,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>regular backups and recovery plans.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Protection against typical forms of attack (e.g. brute force, SQL injection),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f12d013 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f12d013 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f12d013 { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f12d013 grid-item grid-item-69f4a6f12d013\">\n\t<p><strong>Scalability<\/strong><\/p>\n<p>The system should be able to grow with increasing traffic, product range, countries or additional channels. Questions about this:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Can the infrastructure be flexibly expanded (e.g. more server resources, load balancing)?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Is the data model structured in such a way that additional languages, currencies or stores (subshops, clients) can be mapped?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Are there any limits on the number of articles, orders or users?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            \t<div class=\"mb-0\">\n<p>These aspects should already be considered when selecting a store system and not just addressed during operation.<\/p>\n\t<\/div>\n    <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6f12e1b5 { background-repeat: no-repeat !important; }\n<\/style>\t\t<section class=\"product-management-section purple utils-69f4a6f12e1b5\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-6 pt-lg-4\">\n\t<h2 id=\"anchor-structure-design-of-an-online-store\" class=\"product-management-section__title mb-5\"><span class=\"font-weight-bold\">Structure &amp; design<\/span> of an online store<a href=\"#structure-design-of-an-online-store\" class=\"far fa-link headline-link\" data-href=\"#structure-design-of-an-online-store\"><\/a><\/h2>\t<div class=\"product-management-section__text mb-5\">\n<p>In addition to the technical basis, the success of an online store is also determined by its content and design. The aim is to present the product range in such a way that customers can quickly find suitable products, build trust and complete the purchase with confidence.<\/p>\n\t<\/div>\n<h3 class=\"redesign-styles__heading mt-7 mb-5\">Red thread: Plan categories &amp; navigation<\/h3><p><strong>The category structure forms the &#8220;shelf&#8221; of the online store. It should: <\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>be clear, logical and consistent,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>correspond to the search behavior of the target group,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>remain expandable as the product range expands.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div>\n<style>\n\t.utils-69f4a6f12f46a { background-color: #00000000 !important; }\n<\/style><div class=\"col-lg-6 col-xl-5 offset-xl-1 utils-69f4a6f12f46a\">\n\t\t<figure class=\"figure mb-5\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20614'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-category-structure-navigation-example.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-category-structure-navigation-example.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20614'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-category-structure-navigation-example.svg\" width=\"708\" height=\"614\" alt=\"Example of an online shop category structure with main categories, subcategories, filters, and breadcrumb navigation.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">A clear category structure and well-integrated filters facilitate orientation and product search.<\/figcaption>\n\t<\/figure>\n<\/div>\n<div class=\"col-lg-12\">\n\t<p><strong>Typical steps in planning:<\/strong><\/p>\n<style>\n\t.grid-69f4a6f13392d { --rows: 4; --gap: 32px; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-69f4a6f13392d { --columns: 1fr 1fr; --rows: 2; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6f13392d\">\n\t<style>\n\t.utils-69f4a6f133a7d { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f133a7d { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f133a7d grid-item grid-item-69f4a6f133a7d\">\n\t<p><strong>1. analyze assortment<\/strong><\/p>\n<p>What product groups are there? What are the similarities and differences? Can natural super- and sub-categories be identified?<\/p>\n<\/div><style>\n\t.utils-69f4a6f133da2 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f133da2 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f133da2 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f133da2 grid-item grid-item-69f4a6f133da2\">\n\t<p><strong>2. take industry standards into account<\/strong><\/p>\n<p>Customers are used to certain structures. A complete break with established patterns can be confusing. Examples:<\/p>\n<ul>\n<li>Furniture trade: rooms and functional areas (bedroom, living room, office).<\/li>\n<li>Fashion retail: target groups (women, men, children) and then product types.<\/li>\n<li>Technology: Product portfolios (smartphones, laptops, accessories) plus manufacturer filters.<\/li>\n<\/ul>\n<\/div><style>\n\t.utils-69f4a6f134111 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f134111 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f134111 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f134111 grid-item grid-item-69f4a6f134111\">\n\t<p><strong>3. control the depth of the categories<\/strong><\/p>\n<p>Structures that are too deep with many sub-levels can appear confusing, while structures that are too flat can overload filters. A balanced approach is required.<\/p>\n<\/div><style>\n\t.utils-69f4a6f13443a { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f13443a { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f13443a { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f13443a grid-item grid-item-69f4a6f13443a\">\n\t<p><strong>4. interlock navigation &amp; filters<\/strong><\/p>\n<p>Structures that are too deep with many sub-levels can appear confusing, while structures that are too flat can overload filters. A balanced approach is required.<\/p>\n<\/div><\/div><div class=\"col-lg-7 px-0\">\n            <p><strong>Supplementary support:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>a clearly visible and functional search,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>clearly recognizable &#8220;breadcrumb navigation&#8221; (breadcrumbs),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>internal links between related products and categories,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Thematic or inspirational worlds (e.g. &#8220;Innovations&#8221;, &#8220;Bestsellers&#8221;, &#8220;Use cases&#8221;).<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Good structure reduces the bounce rate and increases the likelihood that customers will discover suitable products &#8211; even those they were not originally looking for.<\/p>\n    <\/div><div class=\"col-lg-7 px-0 mt-6\">\n            <h3 class=\"redesign-styles__heading mb-5\">UX &amp; UI design: user-friendliness in the online store<\/h3><p>Once the structure has been defined, the focus shifts to user-friendliness. UI (user interface) and UX (user experience) complement each other.<\/p>\n    <\/div><style>\n\t.grid-69f4a6f135c81 { --rows: 2; --gap: 32px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f135c81 { --columns: 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6f135c81\">\n\t<style>\n\t.utils-69f4a6f135de0 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f135de0 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f135de0 grid-item grid-item-69f4a6f135de0\">\n\t<p><strong>UI design<\/strong> deals with visual design:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Layout and arrangement of elements,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Color concept and typography,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Buttons, icons and imagery,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Spacing, contrast and legibility.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f136dd4 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f136dd4 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f136dd4 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f136dd4 grid-item grid-item-69f4a6f136dd4\">\n\t<p><strong>UX design<\/strong> considers the entire user experience:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>How quickly do users understand where to find which function?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>How easy is it to compare a product or add it to the shopping cart?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Are users supported at relevant points (e.g. size tables, tooltips)?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Are hurdles in the checkout consistently reduced?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div>\t<div class=\"product-management-section__text mb-5\">\n<p><strong>Important topics in the UX design<\/strong> of online stores:<\/p>\n\t<\/div>\n<style>\n\t.grid-69f4a6f137f55 { --rows: 5; --gap: 32px; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-69f4a6f137f55 { --columns: 1fr 1fr 1fr; --rows: 2; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6f137f55\">\n\t<style>\n\t.utils-69f4a6f138068 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f138068 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f138068 grid-item grid-item-69f4a6f138068\">\n\t<p><strong>Homepage<\/strong><\/p>\n<p>Clear introduction, highlighting important categories, actions and benefit arguments.<\/p>\n<\/div><style>\n\t.utils-69f4a6f138352 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f138352 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f138352 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f138352 grid-item grid-item-69f4a6f138352\">\n\t<p><strong>Category pages<\/strong><\/p>\n<p>Clearly structured product lists, useful filters, clear sorting functions.<\/p>\n<\/div><style>\n\t.utils-69f4a6f1385ec { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f1385ec { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f1385ec { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f1385ec grid-item grid-item-69f4a6f1385ec\">\n\t<p><strong>Product detail pages<\/strong><\/p>\n<p>High-quality product images, concise titles, comprehensible descriptions, technical data, customer ratings, availability and delivery information.<\/p>\n<\/div><style>\n\t.utils-69f4a6f138896 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f138896 { --columns-start: 1; --rows-start: 5; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f138896 { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f138896 grid-item grid-item-69f4a6f138896\">\n\t<p><strong>Mobile use<\/strong><\/p>\n<p>Today, many users shop via smartphone or tablet. A mobile-optimized display is therefore a must.<\/p>\n<\/div><style>\n\t.utils-69f4a6f138b03 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f138b03 { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f138b03 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f138b03 grid-item grid-item-69f4a6f138b03\">\n\t<p><strong>Shopping cart &amp; checkout<\/strong><\/p>\n<p>Transparent display of prices, shipping costs and delivery times, no unnecessary distractions, as few steps as necessary.<\/p>\n<\/div><\/div><div class=\"col-lg-7 px-0\">\n            \t<div class=\"mb-3\">\n<p><strong>Trust plays a central role in online business.<\/strong> Confidence-building elements should therefore be used consciously, for example:<\/p>\n\t<\/div>\n    <\/div><div class=\"list-widget mb-5 mt-3\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Seals of approval and certifications,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Customer ratings,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Transparent information on returns and service,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>clearly recognizable contact options.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><div class=\"col-lg-7 px-0\">\n            \t<div class=\"product-management-section__text mb-7\">\n<p>Before going live, typical usage scenarios should be tested &#8211; ideally with people who are not involved in the project. This allows stumbling blocks to be identified at an early stage.<\/p>\n\t<\/div>\n    <\/div><style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6f139e5f {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6f139e5f left-aligned bg-30 mb-7\" style=\"max-width:860px;margin-top:0;\">\n            \t<div class=\"mb-5\">\n<p>Structure, design and user guidance determine whether visitors find their way around the store &#8211; and whether prospective customers actually become buyers. We show you which UX factors are particularly important and how store systems can support you in this on our guide page:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/ux-design-onlineshop\">\n    <span class=\"product-button-group__link--text\">UX design in the online store - shopping made easy!<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><div class=\"col-lg-7 px-0 mt-6\">\n            <h3 class=\"redesign-styles__heading mb-5\">How does SEO for online stores work?<\/h3><p>Search engine optimization (SEO) is an important lever in eCommerce for building long-term visibility and qualified traffic &#8211; without having to spend advertising budget on every click.<\/p>\n<p><strong>Important building blocks for online stores:<\/strong><\/p>\n    <\/div>\t<div class=\"row\">\n\t\t<div class=\"col-lg-8\">\n\t<style>\n\t.grid-69f4a6f13a846 { --rows: 6; --gap: 32px; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-69f4a6f13a846 { --columns: 1fr 1fr; --rows: 3; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f4a6f13a846\">\n\t<style>\n\t.utils-69f4a6f13a946 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f13a946 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f13a946 grid-item grid-item-69f4a6f13a946\">\n\t<p><strong>Keyword research and topic planning<\/strong><\/p>\n<p>Identification of relevant search terms for categories, products and guide content. This includes generic terms (e.g. &#8220;ergonomic office chair&#8221;) as well as specific product names.<\/p>\n<\/div><style>\n\t.utils-69f4a6f13ac12 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f13ac12 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f13ac12 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f13ac12 grid-item grid-item-69f4a6f13ac12\">\n\t<p><strong>Onpage optimization<\/strong><\/p>\n<p>Titles, headings, texts and internal links are designed in such a way that they are understandable for both users and search engines. Sensible structuring and semantic clarity are key here.<\/p>\n<\/div><style>\n\t.utils-69f4a6f13aee4 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f13aee4 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f13aee4 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f13aee4 grid-item grid-item-69f4a6f13aee4\">\n\t<p><strong>Differentiation according to page types<\/strong><\/p>\n<ul>\n<li>Category pages: more generic search terms and consulting content.<\/li>\n<li>Product pages: specific product names, model designations, details.<\/li>\n<li>Guide and blog pages: Address user questions, support purchase decisions and strengthen internal linking to relevant categories\/products.<\/li>\n<\/ul>\n<\/div><style>\n\t.utils-69f4a6f13b1d2 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f13b1d2 { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f13b1d2 { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f13b1d2 grid-item grid-item-69f4a6f13b1d2\">\n\t<p><strong>Technical SEO<\/strong><\/p>\n<p>Loading times, mobile optimization, clean URL structures, correct redirects, use of structured data (e.g. for customer reviews) and a well-maintained sitemap.<\/p>\n<\/div><style>\n\t.utils-69f4a6f13b4de { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f13b4de { --columns-start: 1; --rows-start: 5; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f13b4de { --columns-start: 1; --rows-start: 3; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f13b4de grid-item grid-item-69f4a6f13b4de\">\n\t<p><strong>Backlinks and authority<\/strong><\/p>\n<p>Links from other websites can strengthen the authority of the store. However, this should be done organically and user-oriented, not via artificial link networks.<\/p>\n<\/div><style>\n\t.utils-69f4a6f13b799 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f13b799 { --columns-start: 1; --rows-start: 6; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f13b799 { --columns-start: 2; --rows-start: 3; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f13b799 grid-item grid-item-69f4a6f13b799\">\n\t<p><strong>Images and media<\/strong><\/p>\n<p>Visually appealing images are important for conversion, but at the same time they must be compressed efficiently so as not to affect loading times. File names and alt texts should be descriptive rather than generic.<\/p>\n<\/div><\/div><\/div><div class=\"col-lg-4\">\n\t\t<figure class=\"figure mb-5\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20690%20576'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/seo-online-shop-page-types-roles.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/seo-online-shop-page-types-roles.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20690%20576'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/seo-online-shop-page-types-roles.svg\" width=\"690\" height=\"576\" alt=\"Matrix shows the role of categories, product pages, and editorial content in the online shop\u2019s SEO strategy.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Each page type has its own task in the SEO strategy - from informing to selling.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<div class=\"col-lg-7 px-0 mt-6\">\n            \t<div class=\"product-management-section__text mb-7\">\n<p>Search engine optimization is a long-term process. Measures take time to be reflected in the ranking. Regular evaluations and adjustments help to refine the strategy.<\/p>\n\t<\/div>\n    <\/div><style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6f13f0e4 {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6f13f0e4 left-aligned bg-30\" style=\"max-width:860px;margin-top:0;\">\n            \t<div class=\"mb-5\">\n<p>SEO is one of the most important levers for more visibility in search engines &#8211; and GAIO (Generative AI Optimization) makes it even more complex. You can find out which SEO functions store systems should have and how to prepare content so that it is attractive for search engines and generative AI on our guide page:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/gaio-seo-onlineshop\">\n    <span class=\"product-button-group__link--text\">GAIO &amp; SEO for online stores - what is important?<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    <div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-which-store-system-is-the-right-one-for-me\" class=\"redesign-styles__title\">Which store system is <span class=\"font-weight-bold\">the right one for me?<\/span><a href=\"#which-store-system-is-the-right-one-for-me\" class=\"far fa-link headline-link\" data-href=\"#which-store-system-is-the-right-one-for-me\"><\/a><\/h2><p>The choice of the right store system depends heavily on a company&#8217;s individual goals, resources and general conditions. There is no &#8220;best&#8221; system for everyone &#8211; but there are systems that are better or worse suited to the respective scenario.<\/p>\n<span class=\"redesign-styles__heading mt-7 mb-5 h3\">Selection criteria: Budget, goals, team &amp; technology<\/span><p><strong>Important criteria when choosing a system are<\/strong><\/p>\n    <\/div><style>\n\t.grid-69f4a6f140258 { --rows: 6; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f140258 { --columns: 1fr 1fr 1fr; --rows: 2; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-3 mb-xl-5 grid grid-69f4a6f140258\">\n\t<style>\n\t.utils-69f4a6f140361 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f140361 { --columns-start: 1; --rows-start: 1; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f140361 { --columns-start: 1; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f140361 grid-item grid-item-69f4a6f140361\">\n\t\t<div class=\"mb-0\">\n<p><strong>Business model and focus<\/strong><\/p>\n<p>B2C, B2B or mixed model, niche focus or broad mass market, one-off purchases or recurring orders (e.g. subscription models).<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f140642 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f140642 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f140642 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f140642 grid-item grid-item-69f4a6f140642\">\n\t\t<div class=\"mb-0\">\n<p><strong>Company size and growth prospects<\/strong><\/p>\n<p>Start with a small range and limited sales volume or ambitious growth plans with a high order volume, many countries and channels?<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f140923 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f140923 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f140923 { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f140923 grid-item grid-item-69f4a6f140923\">\n\t\t<div class=\"mb-0\">\n<p><strong>Budget framework<\/strong><\/p>\n<p>Means for:<\/p>\n<ul>\n<li>One-off implementation (setup, design, integrations),<\/li>\n<li>running costs (licenses, hosting, support),<\/li>\n<li>Further development (new functions, optimizations, relaunches).<\/li>\n<\/ul>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f140c14 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f140c14 { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f140c14 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f140c14 grid-item grid-item-69f4a6f140c14\">\n\t\t<div class=\"mb-0\">\n<p><strong>Human resources &amp; know-how<\/strong><\/p>\n<p>Do you have an internal eCommerce team, your own IT department or do you want to work with external service providers? How much technical responsibility do you want to take on yourself?<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f140fb8 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f140fb8 { --columns-start: 1; --rows-start: 5; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f140fb8 { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f140fb8 grid-item grid-item-69f4a6f140fb8\">\n\t\t<div class=\"mb-0\">\n<p><strong>System landscape &amp; integration<\/strong><\/p>\n<p>Which systems are already in use (ERP, PIM, CRM, accounting, POS)? Does the store system have to fit into an existing IT landscape or is a new architecture being set up?<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f14127a { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f14127a { --columns-start: 1; --rows-start: 6; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f14127a { --columns-start: 3; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f14127a grid-item grid-item-69f4a6f14127a\">\n\t\t<div class=\"mb-0\">\n<p><strong>Regulatory and security requirements<\/strong><\/p>\n<p>Are there industry standards, certifications or special data protection requirements that need to be taken into account?<\/p>\n\t<\/div>\n<\/div><\/div><div class=\"col-lg-7 px-0\">\n            <p>A <strong>structured approach<\/strong> is recommended for the selection:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"numbered-list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"numbered-list-widget__item--number\">\n            <span style=\"color:#814FF0;\">1<\/span>\n        <\/div>\n            <div class=\"numbered-list-widget__item--content\">\n        \t<div class=\"mb-0\">\n<p>Collect and prioritize requirements (must, should, can criteria).<\/p>\n\t<\/div>\n    <\/div>\n    <\/li>\n<li class=\"numbered-list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"numbered-list-widget__item--number\">\n            <span style=\"color:#814FF0;\">2<\/span>\n        <\/div>\n            <div class=\"numbered-list-widget__item--content\">\n        \t<div class=\"mb-0\">\n<p>Create a short list of potential systems.<\/p>\n\t<\/div>\n    <\/div>\n    <\/li>\n<li class=\"numbered-list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"numbered-list-widget__item--number\">\n            <span style=\"color:#814FF0;\">3<\/span>\n        <\/div>\n            <div class=\"numbered-list-widget__item--content\">\n        \t<div class=\"mb-0\">\n<p>Use provider presentations and, if necessary, test setups (demos, test stores).<\/p>\n\t<\/div>\n    <\/div>\n    <\/li>\n<li class=\"numbered-list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"numbered-list-widget__item--number\">\n            <span style=\"color:#814FF0;\">4<\/span>\n        <\/div>\n            <div class=\"numbered-list-widget__item--content\">\n        \t<div class=\"mb-0\">\n<p>Consider references and experience of other companies.<\/p>\n\t<\/div>\n    <\/div>\n    <\/li>\n<li class=\"numbered-list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"numbered-list-widget__item--number\">\n            <span style=\"color:#814FF0;\">5<\/span>\n        <\/div>\n            <div class=\"numbered-list-widget__item--content\">\n        \t<div class=\"mb-0\">\n<p>Evaluate overall costs and long-term perspective.<\/p>\n\t<\/div>\n    <\/div>\n    <\/li>            <\/ul>\n<\/div>    <\/div><span class=\"redesign-styles__heading mt-5 mb-5 h3\">Common mistakes when choosing a store system<\/span>\t<div class=\"mb-0\">\n<p><strong>Typical mistakes<\/strong> that should be avoided when choosing a system:<\/p>\n\t<\/div>\n\t<div class=\"row\">\n\t\t<div class=\"col-lg-8\">\n\t<style>\n\t.grid-69f4a6f142b57 { --rows: 6; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f142b57 { --columns: 1fr 1fr; --rows: 3; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-3 mb-xl-5 grid grid-69f4a6f142b57\">\n\t<style>\n\t.utils-69f4a6f142c73 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f142c73 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f142c73 grid-item grid-item-69f4a6f142c73\">\n\t\t<div class=\"mb-0\">\n<p><strong>Decide only on the basis of the purchase price<\/strong><\/p>\n<p>A cheap system can become more expensive in the long term if important functions are missing and have to be constantly upgraded or if it reaches its limits as it grows.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f142f1f { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f142f1f { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f142f1f { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f142f1f grid-item grid-item-69f4a6f142f1f\">\n\t\t<div class=\"mb-0\">\n<p><strong>Missing or too rough specifications<\/strong><\/p>\n<p>Without clearly formulated requirements, it is difficult to compare systems objectively. It often turns out later that essential functions are missing.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f1431c6 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f1431c6 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f1431c6 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f1431c6 grid-item grid-item-69f4a6f1431c6\">\n\t\t<div class=\"mb-0\">\n<p><strong>Focus only on short-term needs<\/strong><\/p>\n<p>A system that seems good for the first 12 months can quickly reach its limits when it comes to internationalization, product range expansion or marketplace integration.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f1434ad { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f1434ad { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f1434ad { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f1434ad grid-item grid-item-69f4a6f1434ad\">\n\t\t<div class=\"mb-0\">\n<p><strong>Underestimating integration<\/strong><\/p>\n<p>If <strong>integration<\/strong> with ERP, CRM, accounting or cash registers is only considered at a late stage, this can lead to considerable additional costs.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f14376e { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f14376e { --columns-start: 1; --rows-start: 5; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f14376e { --columns-start: 1; --rows-start: 1; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f14376e { --columns-start: 1; --rows-start: 3; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f14376e grid-item grid-item-69f4a6f14376e\">\n\t\t<div class=\"mb-0\">\n<p><strong>Dependence on a single service provider<\/strong><\/p>\n<p>If know-how and access are exclusively with one service provider, it is much more difficult to change systems or work with other partners.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f143a74 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f143a74 { --columns-start: 1; --rows-start: 6; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f143a74 { --columns-start: 2; --rows-start: 3; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f143a74 grid-item grid-item-69f4a6f143a74\">\n\t\t<div class=\"mb-0\">\n<p><strong>Too many special solutions<\/strong><\/p>\n<p>A very high proportion of individual programming can make updates more difficult, increase susceptibility to errors and become a stumbling block in the long term. Wherever possible, standard functions and extensions should be used.<\/p>\n\t<\/div>\n<\/div><\/div>\t<div class=\"mb-0\">\n<p>A structured comparison with clear evaluation criteria and the inclusion of different perspectives (management, specialist departments, IT) helps to avoid such mistakes.<\/p>\n\t<\/div>\n<\/div><div class=\"col-lg-4\">\n\t\t<figure class=\"figure mb-5\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20500'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/selection-and-migration-shopsystem-checklist.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/selection-and-migration-shopsystem-checklist.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20500'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/selection-and-migration-shopsystem-checklist.svg\" width=\"616\" height=\"500\" alt=\"Graphic shows a structured selection process for shop systems and a migration checklist.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Choose wisely, migrate cleanly: How to successfully switch store systems without losing visibility.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<div class=\"col-lg-7 px-0\">\n            <span class=\"redesign-styles__heading mt-5 mb-5 h3\">Changing the store system: planning the migration<\/span><p>Many companies do not start from scratch, but instead come from an existing store system. A system change brings additional challenges, but also offers opportunities to question and improve structures that have grown over the years.<\/p>\n<p><strong>Important aspects:<\/strong><\/p>\n    <\/div><style>\n\t.grid-69f4a6f1483ae { --rows: 4; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f1483ae { --columns: 1fr 1fr; --rows: 2; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-3 mb-xl-5 grid grid-69f4a6f1483ae\">\n\t<style>\n\t.utils-69f4a6f1484c2 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f1484c2 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f1484c2 grid-item grid-item-69f4a6f1484c2\">\n\t<p><strong>Data migration<\/strong><\/p>\n<p>Products, categories, customer accounts, orders and content must be transferred to the new system. This raises questions such as:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Which data should be transferred and which not?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Does data need to be cleansed or standardized (e.g. spelling, attributes)?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>How is the assignment of old to new structures mapped (categories, attributes, URLs)?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f148fe3 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f148fe3 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f148fe3 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f148fe3 grid-item grid-item-69f4a6f148fe3\">\n\t<p><strong>SEO aspects<\/strong><\/p>\n<p>To ensure that existing visibility is not lost:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>old URLs are forwarded to new URLs (redirects),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>important content has been adopted or sensibly restructured,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Changes to the information architecture can be planned in a targeted manner.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f149af8 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f149af8 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f149af8 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f149af8 grid-item grid-item-69f4a6f149af8\">\n\t<p><strong>Parallel operation and go-live strategy<\/strong><\/p>\n<p>In many cases, parallel operation makes sense, in which:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>the new system is prepared and tested in peace,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>test orders can be carried out in a staging environment,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>the final switchover time is deliberately selected (e.g. outside of peak phases).<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f14a5a5 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f14a5a5 { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f14a5a5 { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f14a5a5 grid-item grid-item-69f4a6f14a5a5\">\n\t\t<div class=\"mb-0\">\n<p><strong>Training and processes<\/strong><\/p>\n<p>A new system brings with it new interfaces and workflows. Employees in customer service, purchasing, logistics and marketing should be involved and trained in good time.<\/p>\n\t<\/div>\n<\/div><\/div><div class=\"col-lg-7 px-0\">\n            <p>A well-planned change not only enables a modern technical basis, but also optimizations in structure, usability, content and processes &#8211; and can thus lead to a real new start in eCommerce.<\/p>\n    <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6f14ac27 {\n            transform: translateX(clamp(21px, -22.5714rem + 25.4762vw, 64px));\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6f14ac27 left-aligned md-offset-y-none bg-30\" style=\"max-width:860px;margin-top:-40px;\">\n            \t<div class=\"mb-5\">\n<p>Once the requirements are clear, the actual comparison of the store systems begins: Functions, costs, scalability, technology and support all need to be properly reviewed. Our detailed checklist will help you to compare providers in a structured way and make an informed decision &#8211; you can find it on our page:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/vergleich-auswahl-checkliste\">\n    <span class=\"product-button-group__link--text\">The store system comparison - selection criteria &amp; checklist<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6f14b095 { background-repeat: no-repeat !important; }\n<\/style>\t\t<section class=\"product-management-section orange utils-69f4a6f14b095\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-6 pt-lg-4\">\n\t<h2 id=\"anchor-conclusion-a-good-start-and-the-beginning-of-continuous-optimization\" class=\"product-management-section__title mb-5\"><span class=\"font-weight-bold\">Conclusion:<\/span> A good start - and the beginning of continuous optimization<a href=\"#conclusion-a-good-start-and-the-beginning-of-continuous-optimization\" class=\"far fa-link headline-link\" data-href=\"#conclusion-a-good-start-and-the-beginning-of-continuous-optimization\"><\/a><\/h2><p>Making sound decisions when selecting the store system, the technical architecture and the design of the online store lays a solid foundation for eCommerce success. A well thought-out specification, a clear idea of target groups and processes and a sober customer review of costs and benefits help to avoid bad investments.<\/p>\n<p>However, the work is not finished with the launch, it is just beginning. <strong>Ongoing tasks include:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Maintaining and updating the product range,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Ensuring availability, performance and security,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Optimization of UX, conversion and checkout process,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Monitoring and evaluation of important key figures (e.g. conversion rate, shopping cart abandonment, returns rate, average order value),<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Further development of SEO and marketing activities,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Integration of additional channels (marketplaces, social commerce, store connection).<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div>\t<div class=\"product-management-section__text mb-7\">\n<p>The strategic integration of the online store into a multichannel or omnichannel concept is also an important lever for sustainable growth. Customers increasingly expect to be addressed consistently across all channels &#8211; online and offline.<\/p>\n<p>A store system is therefore not a one-off project, but a long-term component of the corporate strategy. Those who are prepared to continuously learn, measure and improve create the basis for successful eCommerce.<\/p>\n\t<\/div>\n<\/div>\n<style>\n\t.utils-69f4a6f14c6cb { background-color: #00000000 !important; }\n<\/style><div class=\"col-lg-6 col-xl-5 offset-xl-1 utils-69f4a6f14c6cb\">\n\t<style>\n\t.utils-69f4a6f14c95e { background-color: #C0A7F7 !important; }\n<\/style>\t<div class=\"row no-gutters pt-5 pr-5 pb-5 pl-5 mt-lg-5 basic-br themenwelten-last-card utils-69f4a6f14c95e\">\n\t\t<div class=\"col-lg-12\">\n\t<span class=\"redesign-styles__heading mb-5 h3\">Read on now:<\/span><div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/vorzuege-onlineshop\">\n    <span class=\"product-button-group__link--text\">Successful eCommerce - 6 advantages of an online store<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div><\/div>\t<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"product-management-section purple\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-6\">\n\t<style>\n\t.utils-69f4a6f14d393 { background-color: #00000000 !important; }\n<\/style>\t<div class=\"row no-gutters utils-69f4a6f14d393\">\n\t\t<style>\n\t.utils-69f4a6f14d519 { background-color: #F2EDFE !important; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 pt-md-7 pr-md-7 pb-md-7 pl-md-7 basic-br themenwelten-last-card utils-69f4a6f14d519 col\">\n\t<span class=\"redesign-styles__subtitle mb-4 h4\">Further information &amp; overview on the topic of store systems<\/span><div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Store system guide<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/vorzuege-onlineshop\">\n    <span class=\"product-button-group__link--text\">Successful eCommerce - 6 advantages of an online store<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/shop-und-wawi\">\n    <span class=\"product-button-group__link--text\">Efficient processes thanks to store system and ERP<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/ux-design-onlineshop\">\n    <span class=\"product-button-group__link--text\">UX design in the online store - shopping made easy!<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/gaio-seo-onlineshop\">\n    <span class=\"product-button-group__link--text\">GAIO &amp; SEO for online stores - what is important?<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/vergleich-auswahl-checkliste\">\n    <span class=\"product-button-group__link--text\">The store system comparison - selection criteria &amp; checklist<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div>\t<\/div>\n<\/div>\n<div class=\"col-lg-6\">\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"Content Shop system guide 01 What is a store system? 02 Store system specifications - 5 steps to clear requirements 03 Technical setup: How is a store system operated? 04 Structure &amp; design of an online store 05 Which store system is the right one for me? 06 Conclusion: A good start \u2013 and the","protected":false},"author":31,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/product-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-294026","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/294026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/comments?post=294026"}],"version-history":[{"count":6,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/294026\/revisions"}],"predecessor-version":[{"id":322454,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/294026\/revisions\/322454"}],"wp:attachment":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/media?parent=294026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}