{"id":294014,"date":"2025-11-27T14:53:54","date_gmt":"2025-11-27T13:53:54","guid":{"rendered":"https:\/\/www.jtl-software.com\/advantages-of-the-online-store"},"modified":"2026-04-28T11:07:05","modified_gmt":"2026-04-28T09:07:05","slug":"benefits","status":"publish","type":"page","link":"https:\/\/www.jtl-software.com\/en\/topics\/ecommerce\/benefits","title":{"rendered":"Advantages of the online store"},"content":{"rendered":"\t\t<section class=\"section-1570\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col\">\n\t<div class=\"toc-widget toc-widget-69f4a6f2dfa8a purple-scheme\" tabindex=\"-1\">\n    <div class=\"toc-widget__buttons\">\n        <button type=\"button\" class=\"toc-widget__buttons-burger\">\n            <i class=\"fa-solid fa-bars\"><\/i>\n            <span class=\"toc-widget__buttons-burger--text\">Content<\/span>\n        <\/button>\n        <button type=\"button\" class=\"toc-widget__buttons-close d-none\">\n            <i class=\"fa-solid fa-arrow-left\"><\/i>\n        <\/button>\n    <\/div>\n    <div class=\"toc-widget__content-wrapper\">\n        <div class=\"toc-widget__content\">\n            <div class=\"toc-widget__content--item is-primary\">\n    <a href=\"#guide\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                                    <span class=\"toc-widget__content--item-button--content__text\">Successful eCommerce - 6 advantages of an online store<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#low-entry-hurdles-your-own-online-store-in-ecommerce\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">01<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Low entry hurdles - your own online store in eCommerce<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#cost-benefits-of-an-online-store-save-grow-profit\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">02<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Cost benefits of an online store - save, grow, profit<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#flexibility-own-store-own-rules\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">03<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Flexibility - own store, own rules<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#individualizability-showcase-your-own-brand-in-the-store\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">04<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Individualizability - showcase your own brand in the store<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#customer-loyalty-via-online-store-the-personal-connection-to-the-target-group\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">05<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Customer loyalty via online store - the personal connection to the target group<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#independence-with-your-own-online-store-use-your-business-freedom\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">06<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Independence with your own online store - use your business freedom<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#start-your-online-store-the-new-sellers-in-ecommerce\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">07<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Start your online store - the new sellers in eCommerce<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div>        <\/div>\n    <\/div>\n    \n<\/div>\n\n<div class=\"toc-widget-scroll-to-top d-none purple-scheme\">\n    <button type=\"button\" id=\"scrollToTop\" class=\"toc-widget-scroll-to-top__button\">\n        <i class=\"fa-regular fa-arrow-up\"><\/i>\n    <\/button>\n<\/div><div class=\"anchor-navigation-tabs purple-scheme\">\n            <div class=\"anchor-navigation-tabs__nav\">\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=294026&amp;preview=true\">Store system<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item active\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=294014&amp;preview=true\">Benefits<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293999&amp;preview=true\">Store & ERP<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293984&amp;preview=true\">UX & Design<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293972&amp;preview=true\">GAIO & SEO<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=310795&amp;preview=true\">Selection & Checklist<\/a>\n                <\/div>\n                    <\/div>\n    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6f2e0253 { background-repeat: no-repeat !important; }\n<\/style>\t\t<section id=\"guide\" class=\"hero-product-section purple mb-0 utils-69f4a6f2e0253\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-7 hero-product-section__content orange\">\n\t<h1 id=\"anchor-successful-ecommerce-6-advantages-of-an-online-store\" class=\"hero-product-section__content--title\">Successful eCommerce - <br><span class=\"font-weight-bold\">6 advantages of an online store<\/span><a href=\"#successful-ecommerce-6-advantages-of-an-online-store\" class=\"far fa-link headline-link\" data-href=\"#successful-ecommerce-6-advantages-of-an-online-store\"><\/a><\/h1>\t<div class=\"hero-product-section__content--text mr-0 mb-3 mr-md-8 mb-md-5\">\n<p>In recent years, eCommerce has developed from an additional option to a <strong>fully-fledged sales channel<\/strong>. Customers gather information online, compare listings and expect to be able to buy products at any time and from anywhere.<\/p>\n<p>For retailers, the question is therefore not so much whether they should sell online, but how to do so <strong>strategically<\/strong> &#8211; and <strong>on<\/strong> what <strong>technical basis<\/strong>.<\/p>\n<p>Many companies today start out on marketplaces to build up their reach and gain initial experience. However, when it comes to margins, brand development and long-term customer relationships, the <strong>company&#8217;s own online store<\/strong> comes into focus. It becomes the <strong>control center of digital commerce<\/strong>: all the threads come together here &#8211; from the product range to content, marketing and service through to process handling in the background.<\/p>\n\t<\/div>\n<\/div>\n<div class=\"col-lg-5 hero-product-section__image\">\n\t\t<figure class=\"figure\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20640%20614'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/advantages-own-online-shop-overview.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/advantages-own-online-shop-overview.svg 1x\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20640%20614'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/advantages-own-online-shop-overview.svg\" width=\"640\" height=\"614\" alt=\"Graphic shows the six main advantages of an own online shop: low entry barriers, cost advantages, flexibility, customization, customer loyalty, and independence.\" class=\"lazy img-fluid border-solid  figure-img\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Six strong arguments: Why having your own online store can become the core of your eCommerce strategy.<\/figcaption>\n\t<\/figure>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6f2e6bef { background-repeat: no-repeat !important; }\n<\/style>\t\t<section class=\"product-management-section purple utils-69f4a6f2e6bef\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<style>\n\t.utils-69f4a6f2e6ec5 { background-color: #00000000 !important; }\n<\/style><div class=\"order-2 col-lg-12 utils-69f4a6f2e6ec5\">\n\t<style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6f2e72da {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6f2e72da left-aligned bg-30\" style=\"max-width:860px;margin-top:0;\">\n            \t<div class=\"mb-5\">\n<p>In order for your own online store to really play to its strengths, it needs a suitable technical foundation. The homepage of our guide provides a comprehensive overview of what store systems can do, what types of systems are available and how you can make a structured selection:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\">\n    <span class=\"product-button-group__link--text\">Store system guide - Overview<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><div class=\"col-lg-7 px-0 mt-7\">\n            <p>The decision to set up your own store is therefore much more than a technical question. It affects central business objectives:<\/p>\n<p>Should the brand be strengthened, should margins be optimized, should customers be better understood and retained in the long term? What freedom do retailers want in terms of product range, prices, service and public image?<\/p>\n<p>On this page, we highlight six key advantages of having your own online store:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Low entry barriers<\/strong> because many tools and platforms simplify the start.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Cost benefits<\/strong>, as fixed costs can be reduced and investments can be targeted.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Flexibility<\/strong> to design your own business model, product ranges and working methods.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Customizability<\/strong> to showcase your own brand.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Customer loyalty<\/strong>, because direct access to the target group is possible.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Independence<\/strong> by making retailers less dependent on external platforms.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The following chapters show what these advantages look like in practice &#8211; and why having your own online store is an important component of your eCommerce strategy for many companies.<\/p>\n    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    <div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-low-entry-hurdles-your-own-online-store-in-ecommerce\" class=\"redesign-styles__title\"><span class=\"font-weight-bold\">Low entry hurdles<\/span> - your own online store in eCommerce<a href=\"#low-entry-hurdles-your-own-online-store-in-ecommerce\" class=\"far fa-link headline-link\" data-href=\"#low-entry-hurdles-your-own-online-store-in-ecommerce\"><\/a><\/h2><p>Getting started in online retail has never been as accessible as it is today. Modern store systems and platforms relieve retailers of much of the technical complexity. What used to involve considerable IT effort can now often be implemented in just a few steps.<\/p>\n<p>This means that having your own online store is no longer reserved for large eCommerce players, but is also a realistic option for small and medium-sized companies &#8211; whether as a supplement to a brick-and-mortar store or as a fully digital business model.<\/p>\n    <\/div>\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading\">Technical barriers to entry compared to brick-and-mortar retail<\/h3><p>Retailers no longer need to be tech gurus to realize their dream of having their own digital shop window. Modern store systems overcome many technical hurdles that used to require a great deal of effort to overcome.<\/p>\n<p><strong>Compared to brick-and-mortar retail, numerous barriers to entry are eliminated:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>No retail space is required.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>No need for expensive store fittings.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Fixed opening hours with corresponding staffing requirements are not necessary.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p><strong>Instead, a combination of a store system, internet connection and basic commercial knowledge is all you need to get started.<\/strong> The technical basis today:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Cloud and modular solutions that can be used to create stores without programming knowledge<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Ready-made templates that specify the layout and basic structure<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Wizards and setup wizards that guide you step by step through the setup process<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Many platforms also take care of issues such as hosting, security updates and basic configuration. This allows retailers to focus more on content, products and processes instead of first setting up a complex IT infrastructure.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20500'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-entry-barriers-vs-physical-retail.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-entry-barriers-vs-physical-retail.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20500'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-entry-barriers-vs-physical-retail.svg\" width=\"616\" height=\"500\" alt=\"Comparison graphic shows lower entry barriers of an online shop compared to brick-and-mortar retail.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Fewer hurdles, more opportunities: Getting started in eCommerce is much more accessible than in brick-and-mortar retail.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n\t<div class=\"row mt-7\">\n\t\t<div class=\"order-2 col-lg-6 order-lg-1 col-xl-5\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20678%20614'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-start-and-grow-step-by-step.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-start-and-grow-step-by-step.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20678%20614'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-start-and-grow-step-by-step.svg\" width=\"678\" height=\"614\" alt=\"Growth path shows how an online shop evolves from a small core assortment into an expanded platform with additional features and content.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">An online store doesn't have to start perfectly - it can grow with the range, functions and content.<\/figcaption>\n\t<\/figure>\n<\/div><div class=\"order-1 col-lg-6 order-lg-2 offset-xl-1\">\n\t<h3 class=\"redesign-styles__heading\">Start and grow step by step<\/h3><p>Another advantage: an online store does not have to be &#8220;perfect&#8221; right from the start. Retailers can start with a manageable product range, gain initial experience and gradually develop the store further.<\/p>\n<p><strong>Typical steps are<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Launch with core range and few categories<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Addition of further products and variants following initial sales successes<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Introduction of additional functions, such as filters, wish lists or product ratings<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Development of accompanying content (guide, FAQ, blog)<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p><strong>Supplementary support:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Documentation, tutorials and forums of the providers<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Communities and exchange groups<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Agencies and freelancers who can be called in as required<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The result is an eCommerce setup that is no longer reserved exclusively for large companies, but also enables small and medium-sized businesses to get started. It has rarely been as easy as it is today to make your own listings accessible to a wide range of buyers.<\/p>\n<\/div>\t<\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6f2f2237 { background-repeat: no-repeat !important; }\n<\/style>\t\t<section class=\"product-management-section purple utils-69f4a6f2f2237\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12 pt-lg-4\">\n\t<div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-cost-benefits-of-an-online-store-save-grow-profit\" class=\"product-management-section__title mb-5\"><span class=\"font-weight-bold\">Cost benefits of an online store<\/span> - save, grow, profit<a href=\"#cost-benefits-of-an-online-store-save-grow-profit\" class=\"far fa-link headline-link\" data-href=\"#cost-benefits-of-an-online-store-save-grow-profit\"><\/a><\/h2>\t<div class=\"product-management-section__text mb-5\">\n<p>Having your own online store not only offers strategic advantages, but also tangible economic benefits. Costs can be optimized and budgets used in a more targeted manner, both in comparison to brick-and-mortar retail and to pure marketplace sales.<\/p>\n\t<\/div>\n    <\/div>\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading mb-5\">Lower fixed costs and flexible cost models<\/h3><p>A key advantage of an online store is the often lower fixed costs compared to bricks-and-mortar retail. Items such as store rent, store fitting, ancillary costs and permanent presence times are eliminated or significantly reduced.<\/p>\n<p><strong>Instead, the main result is:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Costs for store system and hosting (for SaaS: monthly fees, for on-premise\/managed hosting: server costs)<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Costs for domain and certificates<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Expenses for design and initial setup<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Ongoing maintenance and optimization costs<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Compared to store rents in good city center locations or shopping centers, these costs are often much more calculable and scalable. What&#8217;s more, retailers can choose a cost model that suits their situation &#8211; from affordable entry-level packages to high-performance systems for high-growth stores.<\/p>\n<p><strong>Those who previously sold exclusively via marketplaces also benefit from the fact that:<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Marketplace fees and sales commissions can be reduced<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Fee models become more controllable<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>price sovereignty does not depend on marketplace actions<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20632%20614'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-cost-advantages-vs-marketplace-and-retail.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-cost-advantages-vs-marketplace-and-retail.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20632%20614'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-cost-advantages-vs-marketplace-and-retail.svg\" width=\"632\" height=\"614\" alt=\"Bar chart compares fixed costs and variable fees of brick-and-mortar retail, marketplace sales, and an own online shop.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Own online store: less rigid fixed costs than stationary and more control over fees than on marketplaces.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n\t<div class=\"row mt-7\">\n\t\t<div class=\"order-2 col-lg-6 order-lg-1 col-xl-5\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20531'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-efficient-processes-and-inventory.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-efficient-processes-and-inventory.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20531'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-efficient-processes-and-inventory.svg\" width=\"616\" height=\"531\" alt=\"Process diagram shows the data exchange between the online shop and warehouse management for inventory, documents, and assortment optimization.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">By linking the online store and warehouse, stocks can be optimized and processes automated.<\/figcaption>\n\t<\/figure>\n<\/div><div class=\"order-1 col-lg-6 order-lg-2 offset-xl-1\">\n\t<h3 class=\"redesign-styles__heading mb-5\">Efficient processes &amp; lean warehousing<\/h3><p><strong>An online store creates the conditions for more efficient processes in warehousing and logistics.<\/strong> In conjunction with a connected merchandise management system:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Manage stocks centrally<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Automated order processing<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Generate delivery bills and invoices automatically<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Transparently track stock movements<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Concepts such as drop shipping or drop shipments can help to reduce warehousing costs by shipping goods only after the customer has ordered them from the supplier. This can be a great advantage for certain product ranges or business ideas in order to avoid tying up capital in the warehouse.<\/p>\n<p>Of course, drop shipping is not suitable for every business model. <strong>But even without this model, inventories can be optimized through targeted monitoring and analysis.<\/strong> The online store provides valuable information on this:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Which products sell particularly well?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Where do excess stocks arise and should product ranges be adjusted?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Which variants (e.g. sizes, colors) are particularly in demand?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>This transparency is often more difficult to achieve in stationary retail, especially if there are several branches or points of sale.<\/p>\n<\/div>\t<\/div>\n<style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6f308bf4 {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6f308bf4 left-aligned bg-30 mb-7\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>Efficiency and cost benefits become really strong when the store system and merchandise management system are integrated: central inventory management, automated order processing and clean multichannel processes. We show what this combination looks like in practice in detail on our guide page:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/shop-und-wawi\">\n    <span class=\"product-button-group__link--text\">Efficient processes thanks to store system and merchandise management<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7 mb-5\">Using data to target marketing budgets<\/h3><p>Another cost advantage results from the improved controllability of marketing measures. In online retail, retailers can measure very precisely which campaigns, channels and content lead to sales.<\/p>\n<p><strong>Store systems and analysis tools offer insights into, among other things:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Visitor counters<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Page usage and click paths<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Conversion rates<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Shopping cart abandonment<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Sales per channel or campaign<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Retailers can adjust budgets in real time, compare campaigns and invest in targeted measures that are demonstrably worthwhile. At the same time, wastage can be reduced because target groups can be defined and addressed very precisely.<\/p>\n<p><strong>Compared to classic offline campaigns such as poster advertising or print ads, this is a decisive advantage:<\/strong> while success can only be roughly estimated in these cases, the online store provides concrete figures for decisions &#8211; and thus a better basis for economically sensible growth.<\/p>\n    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    <div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-flexibility-own-store-own-rules\" class=\"redesign-styles__title\"><span class=\"font-weight-bold\">Flexibility<\/span> - own store, own rules<a href=\"#flexibility-own-store-own-rules\" class=\"far fa-link headline-link\" data-href=\"#flexibility-own-store-own-rules\"><\/a><\/h2><p>Having your own online store means a high degree of flexibility &#8211; both in terms of working methods and organization as well as in terms of product range, business models and growth. Retailers are less rigidly bound to store opening hours, store locations or marketplace requirements.<\/p>\n<span class=\"redesign-styles__heading mt-7 mb-5 h3\">Flexibility in terms of time and location in online retail<\/span><p>An outstanding advantage of digital commerce in your own webshop is the flexibility &#8211; for both retailers and customers.<\/p>\n    <\/div><style>\n\t.grid-69f4a6f30b289 { --rows: 2; --gap: 16px; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-69f4a6f30b289 { --columns: 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-3 mb-xl-5 grid grid-69f4a6f30b289\">\n\t<style>\n\t.utils-69f4a6f30b3db { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f30b3db { --columns-start: 1; --rows-start: 1; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f30b3db { --columns-start: 1; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f30b3db grid-item grid-item-69f4a6f30b3db\">\n\t\t<div class=\"mb-0\">\n<p><strong>In terms of time<\/strong><\/p>\n<p>An online store has no opening hours. Customers can shop around the clock, regardless of the day of the week or time of day. Retailers do not have to be present in person to generate sales.<\/p>\n\t<\/div>\n<\/div><style>\n\t.utils-69f4a6f30b74f { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f30b74f { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f30b74f { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f30b74f grid-item grid-item-69f4a6f30b74f\">\n\t\t<div class=\"mb-0\">\n<p><strong>Spatial<\/strong><\/p>\n<p>The online business can be managed from almost anywhere in the world. Whether in the office, warehouse, home office or on the move &#8211; with Internet access and the right tools, orders can be monitored, customer inquiries answered and product ranges adjusted.<\/p>\n\t<\/div>\n<\/div><\/div><div class=\"col-lg-7 px-0\">\n            \t<div class=\"mt-5\">\n<p>For many retailers, this opens up new scope for organizing their day-to-day work. Work and private life can often be reconciled more flexibly than would be possible in a purely stationary business model.<\/p>\n\t<\/div>\n<span class=\"redesign-styles__heading mt-7 mb-5 h3\">Freely design product range and business model in the online store<\/span><p>In their own store, retailers decide for themselves which products they offer, how they structure their product range and which business models they pursue. <strong>Possible variants are, for example:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Sale of own brands or merchandise<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Combination of new and used goods<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Subscription models (e.g. regular product deliveries)<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Configurators for individual products<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Specialization in niche products with a high level of consulting depth<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>New products can be added easily, test ranges can be introduced and removed again if required. Adjustments to trends, seasonality or current events can be implemented at short notice &#8211; without lengthy coordination with external platform operators or landlords.<\/p>\n    <\/div>\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<span class=\"redesign-styles__heading mb-5 h3\">Scalability for growth and seasonal business<\/span><p>An online store also offers high scalability. <strong>Depending on the selected store system and IT setup, the system can be gradually adapted to meet increasing requirements:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>more traffic<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>more orders<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>more products<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Additional countries or languages<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div>\t<div class=\"mb-0\">\n<p>Seasonal business &#8211; for example in fashion retail, the gift sector or seasonal promotions &#8211; can also be better managed. Campaigns can be planned in a targeted manner, landing pages can be prepared and product ranges can be shifted for a limited period of time.<\/p>\n<p>While brick-and-mortar stores are often tied to fixed store spaces and staffing limits, an online store can react more flexibly to peak times &#8211; for example by providing additional shipping capacity or temporary customer service support.<\/p>\n\t<\/div>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20500'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-flexibility-and-scalability.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-flexibility-and-scalability.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20500'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-flexibility-and-scalability.svg\" width=\"616\" height=\"500\" alt=\"Graphic shows time and location flexibility as well as scalability as advantages of an own online shop.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Having your own online store creates freedom in terms of working hours, location and growth.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6f3111be { background-repeat: no-repeat !important; }\n<\/style>\t\t<section class=\"product-management-section purple utils-69f4a6f3111be\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12 pt-lg-4\">\n\t<div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-individualizability-showcase-your-own-brand-in-the-store\" class=\"product-management-section__title mb-5\"><span class=\"font-weight-bold\">Individualizability<\/span> - showcase your own brand in the store<a href=\"#individualizability-showcase-your-own-brand-in-the-store\" class=\"far fa-link headline-link\" data-href=\"#individualizability-showcase-your-own-brand-in-the-store\"><\/a><\/h2>\t<div class=\"product-management-section__text mb-5\">\n<p>An online store is not just a technical sales platform, but also a stage for the brand image. Retailers can influence the way they present themselves to a much greater extent than on marketplaces or in standardized store concepts.<\/p>\n\t<\/div>\n    <\/div>\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading mb-5\">Targeted control of brand presence and design<\/h3><p>In many city centers, the store concepts of large chains are very similar. Even in marketplaces, products from different suppliers merge into a seemingly homogeneous listing. It&#8217;s different in your own online store: Here, the entire brand presence can be consciously designed.<\/p>\n<p><strong>These include:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Logo, color scheme and typography<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Visual language and tone of the texts<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Layout of start and category pages<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Type and scope of service information<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Presentation of company history and values<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The selected store system and the design concept form the stage on which the brand can unfold. Instead of just &#8220;swimming along&#8221;, retailers can establish a clear identity and show their profile in relation to competitors.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20539'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-brand-presence-vs-marketplace.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-brand-presence-vs-marketplace.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20539'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-brand-presence-vs-marketplace.svg\" width=\"616\" height=\"539\" alt=\"Comparison between standardized product presentation on marketplaces and individually designed brand presentation in an own online shop.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">On marketplaces, the focus is on products - in your own store, the brand can tell its entire story.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6f316b8e {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6f316b8e left-aligned bg-30 mb-7\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>Brand building in an online store depends on clear structures, a coherent design and a well thought-out user experience. You can find out how to design the navigation, layout, product presentation and checkout to strengthen your brand and increase the conversion rate on our guide page:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/ux-design-onlineshop\">\n    <span class=\"product-button-group__link--text\">UX design in the online store - shopping made easy!<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7 mb-5\">Storytelling, content &amp; product staging<\/h3><p><strong>Your own online store is more than just a product list.<\/strong> It offers space for storytelling and content that complements the mere listing of items:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Advice pages and how-to items<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Application examples and inspiration<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Videos, tutorials and step-by-step explanations<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Background stories on products, manufacturers or materials<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Such content strengthens the perception of competence, provides added value and supports customers in making the right decisions for them &#8211; especially for products that require explanation.<\/p>\n<p><strong>In contrast to marketplaces, where content is highly structured and regulated, retailers have far more freedom to showcase products in their own store.<\/strong> Ideally, this will have a positive effect on:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Conversion<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>average shopping cart value<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Repurchase rate<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Brand loyalty<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div>    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    <div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-customer-loyalty-via-online-store-the-personal-connection-to-the-target-group\" class=\"redesign-styles__title\"><span class=\"font-weight-bold\">Customer loyalty via online store<\/span> - the personal connection to the target group<a href=\"#customer-loyalty-via-online-store-the-personal-connection-to-the-target-group\" class=\"far fa-link headline-link\" data-href=\"#customer-loyalty-via-online-store-the-personal-connection-to-the-target-group\"><\/a><\/h2><p>Having your own online store is the direct link to your target group. Unlike pure marketplace sales, retailers have more control over contact with their customers &#8211; and can build long-term relationships.<\/p>\n<span class=\"redesign-styles__heading mt-7 mb-5 h3\">Direct customer access and data sovereignty<\/span><p>Anyone who sells exclusively via marketplaces knows the problem: access to customer data is usually severely restricted. Communication takes place via platform mechanisms, newsletters are often not permitted and detailed data on user behavior remains with the platform operator.<\/p>\n<p>The situation is different in your own online store. <strong>Here, retailers have<\/strong> <strong>significantly more information<\/strong> at <strong>their disposal<\/strong> &#8211; within the framework of the applicable data protection regulations:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Which products were viewed, compared and purchased?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Which channels did customers use to find the store?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Which segments (e.g. frequent buyers, occasional customers) can be identified?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>This data forms the basis for targeted customer loyalty &#8211; always provided that consent (e.g. for newsletters) is obtained correctly and legal requirements are complied with.<\/p>\n<span class=\"redesign-styles__heading mt-7 mb-5 h3\">Personalization, Loyalty &amp; Community<\/span><p><strong>Having your own store enables a wide range of customer loyalty measures:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Newsletter with relevant recommendations based on previous purchases<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Personalized listings, e.g. vouchers for certain customer segments<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Loyalty programs with points, status levels or exclusive benefits<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Promotions for existing customers, such as early access to new collections<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Even small gestures can make a big difference: a personal thank you card in the package, a small surprise for regular customers or particularly careful packaging. All of this can be better managed in your own store than on standardized platforms.<\/p>\n<p><strong>In the long term, a community can develop around the brand &#8211; for example via:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Social media activities<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Blog posts with comment function<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>User-generated content (e.g. customer photos, testimonials)<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The company&#8217;s own store is the central point of contact to which all activities lead.<\/p>\n    <\/div><style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6f31bbe0 {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6f31bbe0 left-aligned bg-30 mb-7\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>In order to attract new customers to your store and turn them into regular customers later on, you need good visibility in search engines &#8211; traditionally via SEO and increasingly also in AI overviews. You can find out which SEO features a store system should have and how GAIO comes into play on our guide page<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/gaio-seo-onlineshop\">\n    <span class=\"product-button-group__link--text\">GAIO &amp; SEO for online stores - what is important?<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><div class=\"col-lg-7 px-0\">\n            <span class=\"redesign-styles__heading mt-7 mb-5 h3\">Customer feedback as a driver for improvement<\/span><p><strong>Customer feedback is not only an indicator of satisfaction, but also a valuable source of improvement.<\/strong> Retailers can use their own store:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Integrate product ratings and reviews<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Use surveys or feedback forms<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Systematically evaluate support requests<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Critical feedback helps to identify weaknesses in the product range, presentation or service and to rectify them in a targeted manner. Positive customer reviews can be used as confidence-building elements &#8211; both in the store itself and in marketing measures.<\/p>\n<p>Direct dialog with the target group strengthens trust and sends a signal: The customer&#8217;s needs are taken seriously.<\/p>\n    <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6f31ce59 { background-repeat: no-repeat !important; }\n<\/style>\t\t<section class=\"product-management-section purple utils-69f4a6f31ce59\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12 pt-lg-4\">\n\t<div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-independence-with-your-own-online-store-use-your-business-freedom\" class=\"product-management-section__title mb-5\"><span class=\"font-weight-bold\">Independence with your own online store<\/span> - use your business freedom<a href=\"#independence-with-your-own-online-store-use-your-business-freedom\" class=\"far fa-link headline-link\" data-href=\"#independence-with-your-own-online-store-use-your-business-freedom\"><\/a><\/h2>\t<div class=\"product-management-section__text mb-5\">\n<p>In addition to all the functional and economic aspects, another advantage plays a major role: entrepreneurial independence. Having their own online store allows retailers to largely control their own business model instead of being highly dependent on platform operators.<\/p>\n\t<\/div>\n<h3 class=\"redesign-styles__heading mt-7 mb-5\">Less dependence on platform rules and algorithms<\/h3><p>Last but not least, entrepreneurial independence is one of the biggest advantages of having your own online store for many retailers. <strong>Those who sell exclusively on marketplaces are highly dependent on:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Platform guidelines<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Changes to fee and commission models<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Algorithm adjustments<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Blocking or restrictions in the event of violations &#8211; whether justified or not<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>In your own store, the rules of the retailer apply &#8211; within the framework of legal requirements, of course. Changes to terms and conditions, fee structures or presentation requirements of external platforms do not directly affect the core of the business. Your own online store becomes a robust basis that remains in place even if the framework conditions on marketplaces change.<\/p>\n    <\/div>\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading mb-5\">Strategic control over prices, margins &amp; product range<\/h3><p>With their own store, retailers have significantly more leeway when it comes to pricing. While there is often intense price competition on marketplaces and the Buy Box wins through low prices, you can pursue <strong>a differentiated strategy<\/strong> in <strong>your own store<\/strong>:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Positioning via quality, service or additional services<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Bundled offers or sets<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Exclusive products or limited editions<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>different pricing strategies for different customer groups (e.g. B2B vs. B2C customers)<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The margin can be controlled in a more targeted manner because no or significantly lower platform commissions are incurred. The fees saved can be invested in service, marketing or product quality &#8211; and in turn increase competitiveness.<\/p>\n<p>Independence and greater control over your own business model make a significant contribution to increasing motivation and building up the digital business in the long term.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20500'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-customer-retention-and-independence-vs-marketplace.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-customer-retention-and-independence-vs-marketplace.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20500'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/online-shop-customer-retention-and-independence-vs-marketplace.svg\" width=\"616\" height=\"500\" alt=\"Comparison graphic contrasts limited customer relationships and dependency on marketplaces with the advantages of an own online shop.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">With your own online store, customer access, data and rules of the game do not belong to the platform - but to the retailer.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    \t<div class=\"row\">\n\t\t<div class=\"col-lg-6\">\n\t<h2 id=\"anchor-start-your-online-store-the-new-sellers-in-ecommerce\" class=\"redesign-styles__title\"><span class=\"font-weight-bold\">Start your online store<\/span> - the new sellers in eCommerce<a href=\"#start-your-online-store-the-new-sellers-in-ecommerce\" class=\"far fa-link headline-link\" data-href=\"#start-your-online-store-the-new-sellers-in-ecommerce\"><\/a><\/h2><p>Opening your own online store offers a wide range of prospects &#8211; from cost benefits and flexibility to brand building, customer loyalty and entrepreneurial independence. However, a solid foundation is needed to turn this potential into a successful eCommerce business.<\/p>\n<p><strong>We have compiled numerous tips and assistance in our store system guide.<\/strong> Retailers will find, among other things:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>a guide to what a store system can do and what types of systems are available<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Instructions for creating a specification sheet and defining your own requirements<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Information on the integration of a merchandise management system and other processes<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Recommendations on user experience, UX design and store design<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Basics and practical tips on GAIO &amp; SEO for online stores<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>If you want to make targeted use of the advantages of your own online store, you should take the next step and start choosing a suitable system. This will turn the idea of your own online store into a viable, future-oriented eCommerce business model.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t<style>\n\t.utils-69f4a6f325218 { background-color: #C0A7F7 !important; }\n<\/style><div class=\"basic-br mt-5 mt-lg-0 utils-69f4a6f325218 card\">\n\t<div class=\"card-body\">\n\t\t<span id=\"anchor-starten\" class=\"redesign-styles__heading mb-5 h3\">Read on now:<a href=\"#starten\" class=\"far fa-link headline-link\" data-href=\"#starten\"><\/a><\/span><div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/shop-und-wawi\">\n    <span class=\"product-button-group__link--text\">Efficient processes thanks to store system and merchandise management<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>\t<\/div>\n\t<\/div><\/div>\t<\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"product-management-section purple\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-6\">\n\t<style>\n\t.utils-69f4a6f325bfb { background-color: #00000000 !important; }\n<\/style>\t<div class=\"row no-gutters utils-69f4a6f325bfb\">\n\t\t<style>\n\t.utils-69f4a6f325de9 { background-color: #F2EDFE !important; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 pt-md-7 pr-md-7 pb-md-7 pl-md-7 basic-br themenwelten-last-card utils-69f4a6f325de9 col\">\n\t<span class=\"redesign-styles__subtitle mb-4 h4\">Further information &amp; overview on the topic of store systems<\/span><div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\">\n    <span class=\"product-button-group__link--text\">Store system guide<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Successful eCommerce &#8211; 6 advantages of an online store<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/shop-und-wawi\">\n    <span class=\"product-button-group__link--text\">Efficient processes thanks to store system and merchandise management<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/ux-design-onlineshop\">\n    <span class=\"product-button-group__link--text\">UX design in the online store - shopping made easy!<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/gaio-seo-onlineshop\">\n    <span class=\"product-button-group__link--text\">GAIO &amp; SEO for online stores - what is important?<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/vergleich-auswahl-checkliste\">\n    <span class=\"product-button-group__link--text\">The store system comparison - selection criteria &amp; checklist<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div>\t<\/div>\n<\/div>\n<div class=\"col-lg-6\">\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"Content Successful eCommerce - 6 advantages of an online store 01 Low entry hurdles - your own online store in eCommerce 02 Cost benefits of an online store - save, grow, profit 03 Flexibility - own store, own rules 04 Individualizability - showcase your own brand in the store 05 Customer loyalty via online store","protected":false},"author":31,"featured_media":0,"parent":294026,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/product-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-294014","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/294014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/comments?post=294014"}],"version-history":[{"count":6,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/294014\/revisions"}],"predecessor-version":[{"id":321653,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/294014\/revisions\/321653"}],"up":[{"embeddable":true,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/294026"}],"wp:attachment":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/media?parent=294014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}