{"id":293999,"date":"2025-11-27T15:02:47","date_gmt":"2025-11-27T14:02:47","guid":{"rendered":"https:\/\/www.jtl-software.com\/store-system-and-merchandise-management"},"modified":"2026-04-28T11:05:17","modified_gmt":"2026-04-28T09:05:17","slug":"ecommerce-and-erp","status":"publish","type":"page","link":"https:\/\/www.jtl-software.com\/en\/topics\/ecommerce\/ecommerce-and-erp","title":{"rendered":"Store system and ERP"},"content":{"rendered":"\t\t<section class=\"section-1570\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col\">\n\t<div class=\"toc-widget toc-widget-69f3771395013 purple-scheme\" tabindex=\"-1\">\n    <div class=\"toc-widget__buttons\">\n        <button type=\"button\" class=\"toc-widget__buttons-burger\">\n            <i class=\"fa-solid fa-bars\"><\/i>\n            <span class=\"toc-widget__buttons-burger--text\">Content<\/span>\n        <\/button>\n        <button type=\"button\" class=\"toc-widget__buttons-close d-none\">\n            <i class=\"fa-solid fa-arrow-left\"><\/i>\n        <\/button>\n    <\/div>\n    <div class=\"toc-widget__content-wrapper\">\n        <div class=\"toc-widget__content\">\n            <div class=\"toc-widget__content--item is-primary\">\n    <a href=\"#guide\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                                    <span class=\"toc-widget__content--item-button--content__text\">Efficient processes thanks to store system and ERP<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#limitations-of-a-store-system-without-erp\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">01<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Limitations of a store system without ERP<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#advantages-of-a-store-system-with-erp\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">02<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Advantages of a store system with ERP<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#interaction-of-store-system-and-erp-in-practice\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">03<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Interaction of store system and ERP in practice<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#conclusion-store-system-and-erp-as-an-efficient-duo\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">04<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Conclusion: store system and ERP as an efficient duo<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div>        <\/div>\n    <\/div>\n    \n<\/div>\n\n<div class=\"toc-widget-scroll-to-top d-none purple-scheme\">\n    <button type=\"button\" id=\"scrollToTop\" class=\"toc-widget-scroll-to-top__button\">\n        <i class=\"fa-regular fa-arrow-up\"><\/i>\n    <\/button>\n<\/div><div class=\"anchor-navigation-tabs purple-scheme\">\n            <div class=\"anchor-navigation-tabs__nav\">\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=294026&amp;preview=true\">Store system<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=294014&amp;preview=true\">Benefits<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item active\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293999&amp;preview=true\">Store & ERP<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293984&amp;preview=true\">UX & Design<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293972&amp;preview=true\">GAIO & SEO<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=310795&amp;preview=true\">Selection & Checklist<\/a>\n                <\/div>\n                    <\/div>\n    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f377139561f { background-repeat: no-repeat !important; }\n<\/style>\t\t<section id=\"guide\" class=\"hero-product-section orange mb-0 utils-69f377139561f\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-7 hero-product-section__content orange\">\n\t<h1 id=\"anchor-efficient-processes-thanks-to-store-system-and-erp\" class=\"hero-product-section__content--title\">Efficient processes thanks to <span class=\"font-weight-bold\">store system and ERP<\/span><a href=\"#efficient-processes-thanks-to-store-system-and-erp\" class=\"far fa-link headline-link\" data-href=\"#efficient-processes-thanks-to-store-system-and-erp\"><\/a><\/h1>\t<div class=\"hero-product-section__content--text mr-0 mb-3 mr-md-8 mb-md-5\">\n<p>The larger the order volume, the more work awaits retailers in the background. Every order triggers a chain of tasks: Checking stocks, creating sales orders, creating documents, organizing shipping, posting payments, processing returns and much more. Without a <strong>suitable system landscape<\/strong>, this workload can quickly get out of hand.<\/p>\n<p>That is why we are devoting this page to an often underestimated power duo that forms the basis for maximum <strong>efficiency, scalability<\/strong> and <strong>expandability<\/strong> &#8211; and thus ensures sustainable, transparent business processing: the interaction between the <strong>store system and the merchandise management system (ERP<\/strong>).<\/p>\n\t<\/div>\n<\/div>\n<div class=\"col-lg-5 hero-product-section__image\">\n\t\t<figure class=\"figure\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20607.4%20490.9'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-without-and-with-inventory-management-comparison.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-without-and-with-inventory-management-comparison.svg 1x\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20607.4%20490.9'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-without-and-with-inventory-management-comparison.svg\" width=\"607.4\" height=\"490.9\" alt=\"Graphic compares a stand-alone shop system with an integrated setup of shop system and ERP.\" class=\"lazy img-fluid border-solid  figure-img\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Only in combination with an ERP system does the online store turn from an order form into an efficient sales center.<\/figcaption>\n\t<\/figure>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f3771398ecc { background-repeat: no-repeat !important; }\n<\/style>\t\t<section class=\"product-management-section purple utils-69f3771398ecc\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t<div class=\"col-lg-7 px-0 mt-7\">\n            <p>In the early days of eCommerce, merchandise management systems were not yet considered very important. Many retailers managed their orders and inventories with spreadsheets or simple stand-alone solutions, because online business was more of a sideshow. Today, things are very different: For many companies, <strong>digital distribution<\/strong> has gone from being a &#8220;decorative accessory&#8221; to <strong>the market with the highest turnover<\/strong>. <strong>As a result, the requirements are increasing<\/strong>:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Scalability<\/strong>: Systems must be able to support growth and increasing order volumes.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Automation<\/strong>: Manual routine tasks should be reduced.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Transparency<\/strong>: Inventories, sales and processes should be traceable at all times.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Multichannel capability<\/strong>: Several sales channels (online store, marketplaces, branches if applicable) must be controlled centrally.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Of course, a store system can also be operated independently as a stand-alone application by small retailers who only sell a few handmade items, for example. However, the larger the range, demand and variety of channels, the more difficult it is to bundle the growing tasks in a structured manner and process them efficiently.<\/p>\n    <\/div><style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f377139a7de {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f377139a7de left-aligned md-offset-y-none bg-30\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>Before looking at process automation and ERP, it&#8217;s worth taking a look at the basics: What types of store systems are there, what are their advantages and disadvantages, and how are setup, costs and flexibility related? Answers to these questions and an overview can be found on the homepage of our store system guide:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\">\n    <span class=\"product-button-group__link--text\">Store system guide - Overview<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><div class=\"col-lg-7 px-0 mt-7\">\n            <p><strong>The advantages of combining an ERP system with a store system are immense:<\/strong> process optimization and automation relieve the burden on day-to-day business, multichannel sales become manageable and predictable growth becomes possible. This page provides an overview,<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>why it pays to think about using an ERP system early on,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>what concrete advantages a store system with a ERP link offers<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>and how the interaction works technically and organizationally.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div>    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    <div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-limitations-of-a-store-system-without-erp\" class=\"redesign-styles__title\"><span class=\"font-weight-bold\">Limitations of a store system<\/span> without ERP<a href=\"#limitations-of-a-store-system-without-erp\" class=\"far fa-link headline-link\" data-href=\"#limitations-of-a-store-system-without-erp\"><\/a><\/h2><p>In principle, a store system can also be operated without a connected ERP system. This is referred to as a stand-alone store system. Such setups are widespread and perform well up to a certain level of expansion &#8211; especially for small order quantities and manageable product ranges.<\/p>\n<p><strong>Typical scenarios in which a stand-alone store is sufficient:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Small retailers with a few, mostly individually manufactured products<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Very limited range with a low number of items<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Low order volumes without strong peaks<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Focus on a single sales channel (online store only)<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>However, limits quickly become apparent as success grows. Working with a store system without ERP limits <strong>flexibility, process quality and growth potential<\/strong>.<\/p>\n    <\/div><style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f377139d0d4 {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f377139d0d4 left-aligned md-offset-y-none bg-30\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>Having your own online store can open up enormous sales potential &#8211; but without the right processes, it can quickly become overloaded. You can find out what strategic advantages an online store offers and why it pays to set up the business model correctly from the outset on our guide page:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/vorzuege-onlineshop\">\n    <span class=\"product-button-group__link--text\">Successful eCommerce - 6 advantages of an online store<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div>\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<p><strong>Examples:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>If 50-80 orders have to be processed every day, a large part of the working time is spent on the manual maintenance of inventory, customer and invoice data.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Without automation, numerous routine tasks arise: Order and dispatch processing, creation of delivery bills and invoices, monitoring of payment and delivery status, returns management.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Other tasks have to be managed at the same time: Maintaining the product range, creating new products, updating prices, planning marketing measures, answering customer inquiries.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p><strong>If marketplaces<\/strong> such as Amazon, eBay or Otto <strong>are to<\/strong> <strong>be served in<\/strong><strong>addition to the online store<\/strong>, the effort involved multiplies:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Items must be maintained multiple times &#8211; separately for each channel.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Stocks must be kept synchronized on all platforms to avoid overselling.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Price changes, descriptions or images must be adjusted individually on each marketplace.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>This work is not only nerve-wracking and time-consuming, but also highly <strong>error-prone<\/strong>. Incorrect stock, incorrect prices or delays in processing are quickly reflected in customer dissatisfaction, poor customer reviews and additional support costs.<\/p>\n<p>There is no general answer as to the order volume up to which a store system without a merchandise management system is practicable. In practice, ranges of between around 40 and 100 orders per day are often quoted &#8211; depending on the degree of automation, product range, returns rate and staffing levels. One thing is clear: anyone planning to expand their business from the outset or to use several channels in the medium term should think about a merchandise management system very early on.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20607.4%20490.9'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-without-ims-limits-order-volume-workload.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-without-ims-limits-order-volume-workload.svg 1x\"><img decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20607.4%20490.9'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-without-ims-limits-order-volume-workload.svg\" width=\"607.4\" height=\"490.9\" alt=\"Diagram shows how manual effort and error risk in a shop system without ERP increase significantly with growing order volume.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">The more orders and channels, the faster a stand-alone store reaches its limits.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f37713a1025 { background-repeat: no-repeat !important; }\n<\/style>\t\t<section class=\"product-management-section purple utils-69f37713a1025\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12 pt-lg-4\">\n\t\t<div class=\"row\">\n\t\t<div class=\"col-lg-6\">\n\t<h2 id=\"anchor-advantages-of-a-store-system-with-erp\" class=\"product-management-section__title mb-5\"><span class=\"font-weight-bold\">Advantages<\/span> of a store system with ERP<a href=\"#advantages-of-a-store-system-with-erp\" class=\"far fa-link headline-link\" data-href=\"#advantages-of-a-store-system-with-erp\"><\/a><\/h2>\t<div class=\"product-management-section__text mb-5\">\n<p>The interaction between the ERP and store system brings a number of advantages that make day-to-day work in eCommerce much easier. It turns the online store into a <strong>professional, scalable sales center<\/strong> instead of just providing an interface for orders.<\/p>\n\t<\/div>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20607.4%20521.8'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-with-ims-advantages-overview.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-with-ims-advantages-overview.svg 1x\"><img decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20607.4%20521.8'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/shopsystem-with-ims-advantages-overview.svg\" width=\"607.4\" height=\"521.8\" alt=\"Four-quadrant graphic shows the main advantages of combining a shop system with ERP: time savings, multi-channel capability, automation, and transparency.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">With a connected ERP system, the online store becomes faster, cross-channel and much easier to manage.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n\t<div class=\"row mt-7\">\n\t\t<div class=\"order-2 col-lg-6 order-lg-1 col-xl-5\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20617.7%20536.8'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/time-savings-and-error-rate-shopsystem-with-ims.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/time-savings-and-error-rate-shopsystem-with-ims.svg 1x\"><img decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20617.7%20536.8'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/time-savings-and-error-rate-shopsystem-with-ims.svg\" width=\"617.7\" height=\"536.8\" alt=\"Comparison graphic shows manual data maintenance without ERP versus an automated workflow with connected ERP.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Automatic data exchange between store and ERP system reduces errors and frees up time for more important tasks.<\/figcaption>\n\t<\/figure>\n<\/div><div class=\"order-1 col-lg-6 order-lg-2 offset-xl-1\">\n\t<h3 class=\"redesign-styles__heading mb-5\">Time savings and lower error rate<\/h3><p>Through the integration of an ERP system with the store system, all relevant information &#8211; such as item master data, orders and stock levels &#8211; is <strong>automatically exchanged between the systems<\/strong>. This means<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Article master data is only maintained in one place.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Stocks are automatically updated according to orders, returns or goods receipts.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Order data from the store is transferred to the ERP system without any manual intermediate steps.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>This not only saves time, but also drastically reduces the error rate caused by manual intervention. Typing errors, forgotten updates, duplicate entries &#8211; all of these are much rarer.<\/p>\n<p>The more items and channels are added, the stronger this effect becomes. Where previously it took hours of manual reconciliation, processes now run &#8220;on the side&#8221; in the background, freeing up the team for value-adding tasks.<\/p>\n<\/div>\t<\/div>\n\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading mb-5\">Fit for multichannel retail<\/h3><p><strong>ERP is the heart of all processes<\/strong> that access product information and stock levels. This is where everything comes together:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>your own online store<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Connected online marketplaces<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Possibly existing stationary stores<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Other sales channels (B2B portals, social commerce, etc.)<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>All channels are supplied from a <strong>central database<\/strong>. Product data, prices and stocks no longer have to be maintained individually for each channel. Instead, changes are made in the ERP system and transferred to the connected systems via interfaces.<\/p>\n<p><strong>This has several advantages:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Product availability and delivery capability remain high because stocks are managed centrally.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Overselling is reduced as all channels access the same inventory base.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Promotions, price changes or product range adjustments can be planned and implemented across all channels.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>This is how multichannel retail is turning from a risk lever into a growth lever.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20632%20615.4'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/multi-channel-commerce-inventory-management-as-core.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/multi-channel-commerce-inventory-management-as-core.svg 1x\"><img decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20632%20615.4'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/multi-channel-commerce-inventory-management-as-core.svg\" width=\"632\" height=\"615.4\" alt=\"Graphic shows ERP as the central data source for online shop, marketplaces, stores, B2B portals, and social commerce.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">With a central ERP system, all sales channels are controlled from the same data source.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n\t<div class=\"row mt-7\">\n\t\t<div class=\"order-2 col-lg-6 order-lg-1 col-xl-5\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20617.7%20631.8'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/automation-order-to-cash-process-shopsystem-ims.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/automation-order-to-cash-process-shopsystem-ims.svg 1x\"><img decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20617.7%20631.8'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/automation-order-to-cash-process-shopsystem-ims.svg\" width=\"617.7\" height=\"631.8\" alt=\"Process diagram shows the automated order-to-cash process from online purchase through ERP and shipping to payment.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">From the click in the store to the posted payment: many process steps can be automated with the integration of a merchandise management system.<\/figcaption>\n\t<\/figure>\n<\/div><div class=\"order-1 col-lg-6 order-lg-2 offset-xl-1\">\n\t<h3 class=\"redesign-styles__heading mb-5\">Automation of central business processes<\/h3><p>A store system with a connected ERP system enables the <strong>automation of numerous business processes<\/strong>, for example:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Order creation<\/strong>: Orders from the online store are automatically created as sales orders in the ERP system.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Document creation<\/strong>: delivery bills, invoices and refunds can be generated automatically.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Shipping processing<\/strong>: handover to shipping or fulfillment service providers, creation of shipping labels, transmission of tracking codes.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Inventory <strong>management<\/strong>: reservation of stock when ordering, correction in the event of cancellations or returns.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Procurement<\/strong>: Minimum stock levels and reorder points can trigger repeat orders or generate purchasing suggestions.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Payment monitoring<\/strong>: reconciliation of payment status, allocation of payments to orders (depending on setup and connected systems).<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The degree of automation depends on the solutions used and the individual setup. One thing is clear: every automated step relieves the team, reduces errors and speeds up processing. What used to require many individual work steps becomes a continuous, plannable process.<\/p>\n<\/div>\t<\/div>\n\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading mb-5\">Better transparency &amp; well-founded decisions<\/h3><p><strong>The linking of the ERP and store system creates a database<\/strong> that goes far beyond a simple order list. Through the joint evaluation of:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Sales data,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Stock movements,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Returns,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Customer groups and channels<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>comprehensive <strong>analyses and reports<\/strong>. These help, among other things,<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>optimize the product range: Which products are doing well, which are not?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>manage prices and margins: Which items contribute strongly to profitability?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>channels: Which platforms bring in the better customers in the long run?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>improve processes: Where do bottlenecks, delays or errors occur?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>On this basis, strategic decisions can be made in a more informed manner &#8211; for example on stock build-up, product range width, channel expansion or internationalization. Instead of acting on instinct, retailers can rely on <strong>valid key figures<\/strong>.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20651.7%20511.8'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/transparency-and-reporting-shopsystem-inventory-management.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/transparency-and-reporting-shopsystem-inventory-management.svg 1x\"><img decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20651.7%20511.8'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/transparency-and-reporting-shopsystem-inventory-management.svg\" width=\"651.7\" height=\"511.8\" alt=\"Graphic shows how data from the shop system and ERP is consolidated in central reporting to support decision-making.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Only a joint view of store and ERP data enables truly well-founded product range and channel decisions.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f37713b2dae {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f37713b2dae left-aligned bg-30 mb-7\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>Data from the store and ERP also form the basis for SEO optimization and GAIO strategies: Which products perform, which content works, where do customers drop out? On our SEO and GAIO guide page, we show you how you can use these insights specifically for visibility in search engines and AI overviews:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/gaio-seo-onlineshop\">\n    <span class=\"product-button-group__link--text\">GAIO &amp; SEO for online stores - what is important?<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    <div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-interaction-of-store-system-and-erp-in-practice\" class=\"redesign-styles__title\"><span class=\"font-weight-bold\">Interaction of store system and ERP<\/span> in practice<a href=\"#interaction-of-store-system-and-erp-in-practice\" class=\"far fa-link headline-link\" data-href=\"#interaction-of-store-system-and-erp-in-practice\"><\/a><\/h2><p>How exactly do the store system and the ERP system interact? The specific design depends on the selected products and the technical architecture. However, there are typical functions and processes that are similar in many setups.<\/p>\n<h3 class=\"redesign-styles__heading mt-7\">Basic mode of operation<\/h3>\t<div class=\"mb-5\">\n<p>The combination of ERP and store system should ensure a smooth sales process for both buyers and retailers. Basically, three central phases can be distinguished: <strong>Product provision, order processing and follow-up<\/strong>.<\/p>\n\t<\/div>\n    <\/div><style>\n\t.grid-69f37713b429d { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f37713b429d { --columns: 1fr 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f37713b429d\">\n\t<style>\n\t.utils-69f37713b442e { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713b442e { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713b442e grid-item grid-item-69f37713b442e\">\n\t<p><strong>1. product provision<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Product information such as SKUs, descriptions, prices, stock levels and supplier data are maintained centrally in the ERP system.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>This data is transferred to the store system &#8211; either at fixed intervals or in almost real time.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>This data is transferred to the store system &#8211; either at fixed intervals or in almost real time.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f37713b4f6f { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713b4f6f { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713b4f6f { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713b4f6f grid-item grid-item-69f37713b4f6f\">\n\t<p><strong>2. order processing<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>When an order is received in the online store, the purchase data is transferred to ERP.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>A sales order is generated in the ERP system, which reduces stock levels and triggers the shipping process.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Documents such as order confirmations, delivery bills and invoices can be created at the same time.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f37713b5b81 { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713b5b81 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713b5b81 { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713b5b81 grid-item grid-item-69f37713b5b81\">\n\t<p><strong>3. follow-up &amp; service<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Shipping information and tracking data are fed back to the store system from the ERP system or a connected shipping system.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Customers can view their order status and automatically receive information on shipping.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Returns are also processed via the ERP system and stocks are corrected accordingly.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            \t<div class=\"mb-5\">\n<p>Customer data is also transferred from the store system to the ERP and used there for service requests, B2B pricing logic or evaluations, for example. This creates a continuous data flow that supports both operational processes and analyses.<\/p>\n\t<\/div>\n<h3 class=\"redesign-styles__heading mt-7\">Data synchronization in real time across all channels<\/h3><p>An important success factor is <strong>data synchronization in real time or near real time<\/strong>. Depending on the system and setup, this can mean<\/p>\n    <\/div><style>\n\t.grid-69f37713b6e29 { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-69f37713b6e29 { --columns: 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f37713b6e29\">\n\t<style>\n\t.utils-69f37713b6fae { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713b6fae { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713b6fae grid-item grid-item-69f37713b6fae\">\n\t<p><strong>Real-time synchronization<\/strong><\/p>\n<p>Changes (e.g. order, stock correction) are transmitted immediately to all connected systems.<\/p>\n<\/div><style>\n\t.utils-69f37713b726c { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713b726c { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713b726c { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713b726c grid-item grid-item-69f37713b726c\">\n\t<p><strong>Interval synchronization<\/strong><\/p>\n<p>Data is synchronized at fixed intervals (e.g. every 5, 10 or 30 minutes).<\/p>\n<\/div><\/div><div class=\"col-lg-7 px-0\">\n            \t<div class=\"mb-5\">\n<p>When an order is received via the online store, a sales order is automatically created and a delivery bill and shipping label are generated (if supported by connected systems). At the same time, stocks are corrected and any price or product changes are passed on to marketplaces.<\/p>\n<p>If retailers also serve other sales channels such as Amazon, eBay, Otto &amp; Co. in addition to the online store, the same mechanism applies: <strong>all channels are connected to the ERP system via interfaces<\/strong>. This ensures that:<\/p>\n\t<\/div>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>inventory figures remain up-to-date across all channels,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>overselling can be avoided,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>price and data changes are maintained in the right place and distributed automatically.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The interaction between the store system and the ERP system also enables detailed evaluations and reports. Sales trends, channel performance or stock turnover can be analyzed at the touch of a button.<\/p>\n<p>The specific implementation always depends on the software selected and the company&#8217;s requirements. However, the functions described above form the typical framework that a combination of online store and ERP can cover.<\/p>\n    <\/div>\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading\">Selecting the right ERP for the store system<\/h3><p>Choosing a suitable merchandise management system is a strategic step. A thorough analysis of your own requirements and well-founded research in advance are crucial in order to avoid bottlenecks or costly system changes later on.<\/p>\n<p>A helpful first step is a <strong>requirements specification.<\/strong> This should not only define the requirements for the store system, but also explicitly for the ERP and the interaction between the two systems. Important questions are, for example<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Who is my online store intended for? Is it a B2B, B2C or hybrid business?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Which sales channels are served or planned in addition to the online store (marketplaces, stationary branches, B2B portals)?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Which product ranges should run via which channels? Are there channel- or target group-specific listings?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>How extensive is the product range (number of items, variants, bundles)?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>What order volumes are expected in the short and medium term?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Are there any special requirements, e.g. batch management, serial numbers, best before date, set items?<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>These key figures help to realistically assess the scope of the tasks to be managed and to evaluate which ERP solution suits your own business model.<\/p>\n<p><strong>Important selection criteria for an ERP<\/strong> include:<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20607.4%20490.9'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/selection-and-integration-inventory-management-for-shopsystem.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/selection-and-integration-inventory-management-for-shopsystem.svg 1x\"><img decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20607.4%20490.9'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/selection-and-integration-inventory-management-for-shopsystem.svg\" width=\"607.4\" height=\"490.9\" alt=\"Roadmap shows the phases of analysis and selection, technical integration, as well as organization and change management when implementing ERP for a shop system.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">ERP integration is not just an IT project - success also depends on clear processes and trained teams.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<style>\n\t.grid-69f37713bbd06 { --rows: 10; --gap: 16px; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-69f37713bbd06 { --columns: 1fr 1fr; --rows: 5; --gap: 32px; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f37713bbd06 { --columns: 1fr 1fr 1fr; --rows: 4; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f37713bbd06\">\n\t<style>\n\t.utils-69f37713bbe91 { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713bbe91 { --columns-start: 1; --rows-start: 10; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713bbe91 { --columns-start: 2; --rows-start: 5; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713bbe91 { --columns-start: 1; --rows-start: 4; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713bbe91 grid-item grid-item-69f37713bbe91\">\n\t<p><strong>Support &amp; Community<\/strong><\/p>\n<p>Good accessibility of support, understandable documentation and an active community make it easier to use the system in everyday life.<\/p>\n<\/div><style>\n\t.utils-69f37713bc1cc { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713bc1cc { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713bc1cc grid-item grid-item-69f37713bc1cc\">\n\t<p><strong>Compliance &amp; data protection<\/strong><\/p>\n<p>With cloud-based solutions, it is particularly important that the provider fulfills requirements such as GDPR and any industry-specific regulations.<\/p>\n<\/div><style>\n\t.utils-69f37713bc469 { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713bc469 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713bc469 { --columns-start: 2; --rows-start: 1; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713bc469 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713bc469 grid-item grid-item-69f37713bc469\">\n\t<p><strong>Scalability<\/strong><\/p>\n<p>The ERP system should be able to grow with the company &#8211; in terms of sales order volume, user numbers, additional channels and international requirements.<\/p>\n<\/div><style>\n\t.utils-69f37713bc751 { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713bc751 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713bc751 { --columns-start: 1; --rows-start: 2; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713bc751 { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713bc751 grid-item grid-item-69f37713bc751\">\n\t<p><strong>Usability<\/strong><\/p>\n<p>No matter how powerful a system is, if it is difficult to use on a day-to-day basis, acceptance will suffer. Test access and pilot phases help to realistically assess usability and functionality.<\/p>\n<\/div><style>\n\t.utils-69f37713bca83 { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713bca83 { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713bca83 { --columns-start: 2; --rows-start: 2; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713bca83 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713bca83 grid-item grid-item-69f37713bca83\">\n\t<p><strong>Data preparation<\/strong><\/p>\n<p>Especially for retailers who already sell on marketplaces, it is important that existing product data can be transferred to the ERP system in a structured way. The field logic and data models must fit together.<\/p>\n<\/div><style>\n\t.utils-69f37713bcd50 { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713bcd50 { --columns-start: 1; --rows-start: 5; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713bcd50 { --columns-start: 1; --rows-start: 3; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713bcd50 { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713bcd50 grid-item grid-item-69f37713bcd50\">\n\t<p><strong>Budget<\/strong><\/p>\n<p>In addition to license or usage fees, there are often costs for consulting, adaptations, training and ongoing operation. These should be calculated realistically and compared with the added value.<\/p>\n<\/div><style>\n\t.utils-69f37713bd01d { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713bd01d { --columns-start: 1; --rows-start: 6; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713bd01d { --columns-start: 2; --rows-start: 3; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713bd01d { --columns-start: 3; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713bd01d grid-item grid-item-69f37713bd01d\">\n\t<p><strong>Interfaces<\/strong><\/p>\n<p>Open, well-documented interfaces (APIs) are crucial for integrating store systems, accounting, shipping service providers, payment providers or fulfillment partners.<\/p>\n<\/div><style>\n\t.utils-69f37713bd2db { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713bd2db { --columns-start: 1; --rows-start: 7; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713bd2db { --columns-start: 1; --rows-start: 4; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713bd2db { --columns-start: 1; --rows-start: 3; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713bd2db grid-item grid-item-69f37713bd2db\">\n\t<p><strong>Multichannel capability<\/strong><\/p>\n<p>The ERP system should be able to serve several channels in parallel &#8211; from your own online store to marketplaces and stationary retail.<\/p>\n<\/div><style>\n\t.utils-69f37713bd5ea { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713bd5ea { --columns-start: 1; --rows-start: 8; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713bd5ea { --columns-start: 2; --rows-start: 4; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713bd5ea { --columns-start: 2; --rows-start: 3; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713bd5ea grid-item grid-item-69f37713bd5ea\">\n\t<p><strong>Market maturity<\/strong><\/p>\n<p>Systems that have been tried and tested by many users are often more stable and better documented. Young solutions can offer innovative features, but are sometimes not yet fully developed.<\/p>\n<\/div><style>\n\t.utils-69f37713bd899 { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713bd899 { --columns-start: 1; --rows-start: 9; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713bd899 { --columns-start: 1; --rows-start: 5; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713bd899 { --columns-start: 3; --rows-start: 3; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713bd899 grid-item grid-item-69f37713bd899\">\n\t<p><strong>Industry specialization<\/strong><\/p>\n<p>Requirements in the food trade differ significantly from those in the fashion industry or in technical wholesale. An ERP system with an industry focus can already provide relevant functions.<\/p>\n<\/div><\/div><style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f37713bdd38 {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f37713bdd38 left-aligned bg-30 mb-7\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>ERP and store system should be thought of as a unit. Once you have defined the requirements and selection criteria for the ERP system, it is worth taking a closer look at the store system landscape: Which systems fit your setup, your processes and your budget? Our checklist will help you with the comparison &#8211; you can find it on this page:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/vergleich-auswahl-checkliste\">\n    <span class=\"product-button-group__link--text\">The store system comparison - selection criteria &amp; checklist<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">Organizational aspects &amp; change management<\/h3><p>The integration of the merchandise management system and store system is not only a technical <strong>project<\/strong>, but also an <strong>organizational<\/strong> one. Clear responsibilities, processes and training are just as important for a successful start as the interface configuration.<\/p>\n<p><strong>Important points:<\/strong><\/p>\n    <\/div><style>\n\t.grid-69f37713be463 { --rows: 6; --gap: 16px; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-69f37713be463 { --columns: 1fr 1fr; --rows: 3; --gap: 32px; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f37713be463 { --columns: 1fr 1fr 1fr; --rows: 2; }\n\t}\n<\/style><div class=\"mt-5 mb-5 grid grid-69f37713be463\">\n\t<style>\n\t.utils-69f37713be5a9 { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713be5a9 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713be5a9 grid-item grid-item-69f37713be5a9\">\n\t<p><strong>Define leading system<\/strong><\/p>\n<p>As a rule, the ERP system is the leading system for product and inventory data, while the store concentrates on presentation and sales. Duplicate data maintenance should be avoided at all costs.<\/p>\n<\/div><style>\n\t.utils-69f37713be847 { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713be847 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713be847 { --columns-start: 2; --rows-start: 1; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713be847 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713be847 grid-item grid-item-69f37713be847\">\n\t<p><strong>Define data flows<\/strong><\/p>\n<p>It must be clear which data flows in which direction: Where are prices maintained? Where are new items created? How are returns processed?<\/p>\n<\/div><style>\n\t.utils-69f37713beb8b { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713beb8b { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713beb8b { --columns-start: 1; --rows-start: 2; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713beb8b { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713beb8b grid-item grid-item-69f37713beb8b\">\n\t<p><strong>Determine synchronization logic<\/strong><\/p>\n<p>Should data be synchronized in real time or at fixed intervals? Which processes are time-critical (e.g. inventories) and which are less so?<\/p>\n<\/div><style>\n\t.utils-69f37713beee3 { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713beee3 { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713beee3 { --columns-start: 2; --rows-start: 2; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713beee3 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713beee3 grid-item grid-item-69f37713beee3\">\n\t<p><strong>Plan a test phase<\/strong><\/p>\n<p>Before the go-live, an extensive test phase should take place in which typical scenarios (orders, cancellations, returns, price changes, channel changes) are run through.<\/p>\n<\/div><style>\n\t.utils-69f37713bf1b4 { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713bf1b4 { --columns-start: 1; --rows-start: 5; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713bf1b4 { --columns-start: 1; --rows-start: 3; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713bf1b4 { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713bf1b4 grid-item grid-item-69f37713bf1b4\">\n\t<p><strong>Train employees<\/strong><\/p>\n<p>Everyone who works with the online store or ERP system should be involved and trained at an early stage &#8211; from the warehouse and service to purchasing and marketing.<\/p>\n<\/div><style>\n\t.utils-69f37713bf470 { background-color: #FFFFFF !important; }\n\t.grid-item-69f37713bf470 { --columns-start: 1; --rows-start: 6; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f37713bf470 { --columns-start: 2; --rows-start: 3; }\n\t}\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f37713bf470 { --columns-start: 3; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f37713bf470 grid-item grid-item-69f37713bf470\">\n\t<p><strong>Monitoring after launch<\/strong><\/p>\n<p>In the first few weeks after going live, processes should be closely monitored in order to quickly identify and rectify sources of error.<\/p>\n<\/div><\/div><div class=\"col-lg-7 px-0\">\n            <p>Taking these organizational aspects seriously significantly reduces the risk of teething troubles and lays the foundation for stable, efficient processes.<\/p>\n    <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f37713bfbf5 { background-repeat: no-repeat !important; }\n<\/style>\t\t<section class=\"product-management-section orange utils-69f37713bfbf5\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-6 pt-lg-4\">\n\t<h2 id=\"anchor-conclusion-store-system-and-erp-as-an-efficient-duo\" class=\"product-management-section__title mb-5\"><span class=\"font-weight-bold\">Conclusion:<\/span> store system and ERP as an efficient duo<a href=\"#conclusion-store-system-and-erp-as-an-efficient-duo\" class=\"far fa-link headline-link\" data-href=\"#conclusion-store-system-and-erp-as-an-efficient-duo\"><\/a><\/h2><p>In order to select a suitable merchandise management system for your own store system, thorough preliminary work is crucial. The clearer the individual needs, processes and growth plans are defined, the easier it is to find a solution that really fits the business model.<\/p>\n<p>For many companies, the combination of <strong>store system and ERP<\/strong> is the key to:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>more efficient processes,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>lower error rate,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>controlled multichannel retail,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>more transparency and better decisions,<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>greater scalability and competitiveness.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div>\t<div class=\"product-management-section__text mb-7\">\n<p>Investing in a coherent combination of store system and ERP today creates a stable foundation for future growth in eCommerce &#8211; and ensures that increasing order numbers do not become an organizational problem, but the desired signal of success.<\/p>\n<p>Our &#8220;Shop system&#8221; guide offers valuable tips and advice &#8211; from selecting the right system and technical setup to UX design and SEO measures for online stores.<\/p>\n\t<\/div>\n<\/div>\n<style>\n\t.utils-69f37713c135c { background-color: #00000000 !important; }\n<\/style><div class=\"col-lg-6 col-xl-5 offset-xl-1 utils-69f37713c135c\">\n\t<style>\n\t.utils-69f37713c156c { background-color: #C0A7F7 !important; }\n<\/style>\t<div class=\"row no-gutters pt-5 pr-5 pb-5 pl-5 mt-lg-5 basic-br themenwelten-last-card utils-69f37713c156c\">\n\t\t<div class=\"col-lg-12\">\n\t<span class=\"redesign-styles__heading mb-5 h3\">Read on now:<\/span><div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/ux-design-onlineshop\">\n    <span class=\"product-button-group__link--text\">UX design in the online store - shopping made easy!<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div><\/div>\t<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"product-management-section purple\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-6\">\n\t<style>\n\t.utils-69f37713c20a5 { background-color: #00000000 !important; }\n<\/style>\t<div class=\"row no-gutters utils-69f37713c20a5\">\n\t\t<style>\n\t.utils-69f37713c228a { background-color: #F2EDFE !important; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 pt-md-7 pr-md-7 pb-md-7 pl-md-7 basic-br themenwelten-last-card utils-69f37713c228a col\">\n\t<span class=\"redesign-styles__subtitle mb-4 h4\">Further information &amp; overview on the topic of store systems<\/span><div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\">\n    <span class=\"product-button-group__link--text\">Store system guide<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/vorzuege-onlineshop\">\n    <span class=\"product-button-group__link--text\">Successful eCommerce - 6 advantages of an online store<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Efficient processes thanks to store system and ERP<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/ux-design-onlineshop\">\n    <span class=\"product-button-group__link--text\">UX design in the online store - shopping made easy!<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/gaio-seo-onlineshop\">\n    <span class=\"product-button-group__link--text\">GAIO &amp; SEO for online stores - what is important?<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/vergleich-auswahl-checkliste\">\n    <span class=\"product-button-group__link--text\">The store system comparison - selection criteria &amp; checklist<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div>\t<\/div>\n<\/div>\n<div class=\"col-lg-6\">\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"Content Efficient processes thanks to store system and ERP 01 Limitations of a store system without ERP 02 Advantages of a store system with ERP 03 Interaction of store system and ERP in practice 04 Conclusion: store system and ERP as an efficient duo Store system Benefits Store & ERP UX & Design GAIO &","protected":false},"author":31,"featured_media":0,"parent":294026,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/product-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-293999","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/293999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/comments?post=293999"}],"version-history":[{"count":6,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/293999\/revisions"}],"predecessor-version":[{"id":322457,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/293999\/revisions\/322457"}],"up":[{"embeddable":true,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/294026"}],"wp:attachment":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/media?parent=293999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}