{"id":293972,"date":"2025-11-27T15:23:36","date_gmt":"2025-11-27T14:23:36","guid":{"rendered":"https:\/\/www.jtl-software.com\/gaio-seo-online-store"},"modified":"2026-04-28T10:58:39","modified_gmt":"2026-04-28T08:58:39","slug":"seo","status":"publish","type":"page","link":"https:\/\/www.jtl-software.com\/en\/topics\/ecommerce\/seo","title":{"rendered":"GAIO &amp; SEO online store"},"content":{"rendered":"\t\t<section class=\"section-1570\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col\">\n\t<div class=\"toc-widget toc-widget-69f4a6f0c3af6 purple-scheme\" tabindex=\"-1\">\n    <div class=\"toc-widget__buttons\">\n        <button type=\"button\" class=\"toc-widget__buttons-burger\">\n            <i class=\"fa-solid fa-bars\"><\/i>\n            <span class=\"toc-widget__buttons-burger--text\">Content<\/span>\n        <\/button>\n        <button type=\"button\" class=\"toc-widget__buttons-close d-none\">\n            <i class=\"fa-solid fa-arrow-left\"><\/i>\n        <\/button>\n    <\/div>\n    <div class=\"toc-widget__content-wrapper\">\n        <div class=\"toc-widget__content\">\n            <div class=\"toc-widget__content--item is-primary\">\n    <a href=\"#guide\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                                    <span class=\"toc-widget__content--item-button--content__text\">GAIO &amp; SEO<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#fundamental-seo-factors-in-the-online-store\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">01<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Fundamental SEO factors in the online store<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#specific-seo-functions-in-store-systems\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">02<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Specific SEO functions in store systems<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#gaiospecific-gaio-topics-and-challenges-for-online-stores\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">03<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">GAIO:Specific GAIO topics and challenges for online stores<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#free-gaio-guide-for-the-practice\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">04<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Free GAIO-Guide for the practice<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#technical-aspects-in-the-operation-of-store-systems\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">05<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Technical aspects in the operation of store systems<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#user-friendliness-ux-seo-signals-in-the-online-store\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">06<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">User-friendliness, UX &amp; SEO signals in the online store<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div><div class=\"toc-widget__content--item\">\n    <a href=\"#conclusion-use-seo-gaio-potential-with-the-right-store-system\" class=\"toc-widget__content--item-button\">\n        <span class=\"toc-widget__content--item-button--content\">\n                        <span class=\"toc-widget__content--item-button--content__number\">07<\/span>\n                                    <span class=\"toc-widget__content--item-button--content__text\">Conclusion: Use SEO &amp; GAIO potential with the right store system<\/span>\n                    <\/span>\n        <span class=\"toc-widget__content--item-button--icon\">\n            <i class=\"fa-solid fa-arrow-right\"><\/i>\n        <\/span>\n    <\/a>\n    <\/div>        <\/div>\n    <\/div>\n    \n<\/div>\n\n<div class=\"toc-widget-scroll-to-top d-none purple-scheme\">\n    <button type=\"button\" id=\"scrollToTop\" class=\"toc-widget-scroll-to-top__button\">\n        <i class=\"fa-regular fa-arrow-up\"><\/i>\n    <\/button>\n<\/div><div class=\"anchor-navigation-tabs purple-scheme\">\n            <div class=\"anchor-navigation-tabs__nav\">\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=294026&amp;preview=true\">Store system<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=294014&amp;preview=true\">Benefits<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293999&amp;preview=true\">Store & ERP<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293984&amp;preview=true\">UX & Design<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item active\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=293972&amp;preview=true\">GAIO & SEO<\/a>\n                <\/div>\n                            <div class=\"anchor-navigation-tabs__nav-item\">\n                    <a class=\"anchor-navigation-tabs__nav-item--link\" href=\"https:\/\/www.jtl-software.com\/en?page_id=310795&amp;preview=true\">Selection & Checklist<\/a>\n                <\/div>\n                    <\/div>\n    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6f0c41f0 { background-repeat: no-repeat !important; }\n<\/style>\t\t<section id=\"guide\" class=\"hero-product-section purple mb-0 utils-69f4a6f0c41f0\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-7 hero-product-section__content orange\">\n\t<h1 id=\"anchor-gaio-seo-for-online-stores-what-is-important\" class=\"hero-product-section__content--title\"><span class=\"font-weight-bold\">GAIO &amp; SEO for online stores -<\/span> What is important?<a href=\"#gaio-seo-for-online-stores-what-is-important\" class=\"far fa-link headline-link\" data-href=\"#gaio-seo-for-online-stores-what-is-important\"><\/a><\/h1>\t<div class=\"hero-product-section__content--text mr-0 mb-3 mr-md-8 mb-md-5\">\n<p>An attractive product range and outstanding service alone are of little use to store operators if they are not noticed. In addition to measures such as social media, ads or collaborations with influencers, <strong>visibility in the organic search results<\/strong> of Google &amp; Co. remains the central instrument for generating sustainable traffic &#8211; even if it usually takes a few months for <strong>SEO measures<\/strong> to pay off.<\/p>\n<p>At the same time, search is changing fundamentally: <strong>generative AI systems<\/strong> are increasingly providing direct answers, for example in the form of Google AI Overviews or answers from chatbots such as ChatGPT, Perplexity or Bing Copilot. These systems draw on existing web content and <strong>select sources<\/strong> that they classify as <strong>relevant and trustworthy<\/strong>.<\/p>\n\t<\/div>\n<\/div>\n<div class=\"col-lg-5 hero-product-section__image\">\n\t\t<figure class=\"figure\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20669%20593'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/gaio-and-seo-in-online-shop-two-levels-one-foundation.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/gaio-and-seo-in-online-shop-two-levels-one-foundation.svg 1x\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20669%20593'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/gaio-and-seo-in-online-shop-two-levels-one-foundation.svg\" width=\"669\" height=\"593\" alt=\"Venn diagram shows traditional SEO, GAIO, and their shared foundation in a technically clean shop system with clear structures.\" class=\"lazy img-fluid border-solid  figure-img\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">SEO and GAIO pursue different goals - but are based on the same technical and content-related foundation in the store system.<\/figcaption>\n\t<\/figure>\n<\/div>\n<div class=\"col-lg-12\">\n\t<style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6f0c7eb5 {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6f0c7eb5 left-aligned md-offset-y-none bg-30\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>For SEO and GAIO measures to work, the technical foundation must be right. The overview page of our guide to store systems shows what types of systems there are, how they are operated and what role they play in your eCommerce landscape:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\">\n    <span class=\"product-button-group__link--text\">Store system guide - Overview<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6f0c84bb { background-repeat: no-repeat !important; }\n<\/style>\t\t<section class=\"product-management-section purple utils-69f4a6f0c84bb\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t<style>\n\t.grid-69f4a6f0c8a9d { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f0c8a9d { --columns: 1fr 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6f0c8a9d\">\n\t<style>\n\t.utils-69f4a6f0c8cdd { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f0c8cdd { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0c8cdd grid-item grid-item-69f4a6f0c8cdd\">\n\t<p>This brings <strong>two levels<\/strong> into focus:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>Classic SEO<\/strong>: Visibility in the usual search result pages (SERPs).<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p><strong>GAIO (Generative AI Optimization):<\/strong> Visibility in AI-generated answers and answer engines.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f0c9f55 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f0c9f55 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f0c9f55 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0c9f55 grid-item grid-item-69f4a6f0c9f55\">\n\t<p>The optimal basis for both is formed by a <strong>store system<\/strong> that is designed from the outset:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>provides all important SEO settings<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Technical and structural requirements fulfilled<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>content in such a way that it can also be easily understood by AI systems.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f0cb0f0 { background-color: #F2EDFE !important; }\n\t.grid-item-69f4a6f0cb0f0 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f0cb0f0 { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f0cb0f0 grid-item grid-item-69f4a6f0cb0f0\">\n\t<p><strong>On this page we shed light on:<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Basic SEO factors for online stores<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Special SEO functions that store systems should have<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>the new <strong>GAIO<\/strong> topic area and its significance for online stores<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Technical aspects of operating store systems<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>and the role of user-friendliness for SEO &amp; GAIO.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    \t<div class=\"row\">\n\t\t<div class=\"col-lg-6\">\n\t<h2 id=\"anchor-fundamental-seo-factors-in-the-online-store\" class=\"redesign-styles__title\"><span class=\"font-weight-bold\">Fundamental SEO factors<\/span> in the online store<a href=\"#fundamental-seo-factors-in-the-online-store\" class=\"far fa-link headline-link\" data-href=\"#fundamental-seo-factors-in-the-online-store\"><\/a><\/h2><p>When it comes to on-page optimization, we like to focus on seven central factors. If a store system does not support even one of these points or restricts them too much, this is a strong criterion for exclusion when selecting a system.<\/p>\n<h3 class=\"redesign-styles__heading mt-7\">Title Tags<\/h3><p>Title tags are displayed in the search results (SERPs) as the title of a page. <strong>You should:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>be concise and unique<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>contain the main keyword<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>motivate people to click (e.g. through value propositions)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>clearly communicate what the page is about<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>A store system should make it possible to assign separate title tags for each page &#8211; for the homepage, categories, product pages, guide articles and other content types.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20560'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/seo-basics-online-shop-seven-factors-checklist.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/seo-basics-online-shop-seven-factors-checklist.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20560'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/seo-basics-online-shop-seven-factors-checklist.svg\" width=\"616\" height=\"560\" alt=\"Checklist outlines seven key SEO factors for online shops: title tags, meta descriptions, URL design, headings, alt texts, responsive design, and schema markup.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">If a store system does not support one of these seven basic SEO points, it quickly becomes an exclusion criterion.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n\t<div class=\"row mt-7\">\n\t\t<div class=\"order-2 col-lg-6 order-lg-1 col-xl-5\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20500'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/example-serp-title-tag-and-meta-description-online-shop.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/example-serp-title-tag-and-meta-description-online-shop.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20500'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/example-serp-title-tag-and-meta-description-online-shop.svg\" width=\"616\" height=\"500\" alt=\"Example of a search result snippet with an optimized title tag, readable URL, and high-converting meta description for an online shop.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">The title and meta description play a decisive role in whether your snippet is clicked on in the search results.<\/figcaption>\n\t<\/figure>\n<\/div><div class=\"order-1 col-lg-6 order-lg-2 offset-xl-1\">\n\t<h3 class=\"redesign-styles__heading\">Meta descriptions<\/h3><p><strong>Meta descriptions briefly summarize the content of a page<\/strong> and are displayed in the SERPs and in the preview in social media. They should:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Address the search intention<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Make it clear what users can expect on the site<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>ideally contain a call to action (CTA)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>positively influence the click-through rate (CTR)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The store system should allow convenient maintenance of meta descriptions &#8211; ideally with a character display or information on the recommended length.<\/p>\n<\/div>\t<\/div>\n\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading\">URL design<\/h3><p>A URL is the unique address of a resource on the web and helps both visitors and search engines to understand the <strong>hierarchy and content<\/strong> of a page. Good store systems allow:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p><strong>speaking URLs<\/strong> (e.g. \/schuhe\/wanderschuhe instead of \/index.php?id=1234)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>a clear mapping of the page structure (e.g. domain \u2192 category \u2192 subcategory \u2192 product)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Short, concise paths without unnecessary parameters<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Subsequent adaptation of URLs incl. redirect options<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p><strong>Best Practices:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Include <strong>relevant keywords<\/strong> in the URL<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Make hierarchies visible (e.g. \/furniture\/bedrooms\/beds)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Avoid umlauts, special characters and extremely long paths<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The store system should offer enough design freedom to implement these rules &#8211; especially for category structures and product pages.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20517'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/url-structure-online-shop-best-practices.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/url-structure-online-shop-best-practices.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20616%20517'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/url-structure-online-shop-best-practices.svg\" width=\"616\" height=\"517\" alt=\"Graphic compares a clean, readable URL structure of an online shop with a cryptic, parameter-heavy URL.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Speaking URLs make structure and content visible - for users, search engines and AI systems.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">Headline structures<\/h3><p><strong>Optimized headline structures<\/strong> ensure that the content of a page:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>can be quickly grasped when scrolling<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>appears logically structured<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>can be better categorized by search engines<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>A meaningful hierarchy (H1, H2, H3 &#8230;) makes it easier for visitors to find relevant sections and helps search engines to recognize topics and subtopics. <strong>The store system should<\/strong> therefore:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Support individual headings per page<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Allow the use of multiple subheadings<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Do not impose rigid, inflexible template logic<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><h3 class=\"redesign-styles__heading mt-7\">Alt texts for images<\/h3><p>Alt texts describe the content of an image in the HTML code. They are important for:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Accessibility (screen reader)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Image search and SEO<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Generative AI that evaluates content in a machine-readable way<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>A store system should offer fields for alt texts as standard &#8211; ideally directly in the media or product upload. Sensible alt texts briefly describe the image content and include relevant keywords where appropriate.<\/p>\n    <\/div><style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6f0e31d9 {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6f0e31d9 left-aligned md-offset-y-none bg-30\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>Not every store system offers the same depth of meta data, URL structure, markups and analysis functions. If SEO and GAIO are critical to your success, you should specifically consider these criteria when comparing systems. Our checklist will help you do this &#8211; you can find it here:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/vergleich-auswahl-checkliste\">\n    <span class=\"product-button-group__link--text\">The store system comparison - selection criteria &amp; checklist<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">Responsiveness for mobile user-friendliness<\/h3><p>Responsive design ensures that the online store is easy to use on all devices &#8211; from smartphones to desktops. This is now a mandatory criterion for SEO: Google reviews mobile displayability and performance as an important ranking factor.<\/p>\n<p><strong>The important thing is:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>all content and functions (e.g. filters, shopping cart, checkout) must also be easy to use <strong>on mobile devices<\/strong><\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Buttons, forms and navigation elements must be designed for touch operation<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Font sizes and spacing should remain legible even on small screens<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>A store system should therefore offer <strong>mobile-optimized templates<\/strong> and flexible layout options without the need for individual programming for each adaptation.<\/p>\n    <\/div>\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading\">Playout of schema markups<\/h3><p>Schema markups (structured data) provide search engines with additional information about the page content &#8211; such as products, customer reviews, prices or availability. <strong>They form an important basis<\/strong> for:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Enhanced displays in the SERPs (rich snippets)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Better classification of content<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Potential use in AI-based features such as AI Overviews<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>An <strong>SEO-friendly store system<\/strong> should:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>support common markups (e.g. Product, Offer, Review, Breadcrumb)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Play out structured data as automatically as possible based on the maintained content<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>enable customizations or extensions via plugins or code if required.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20500'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/schema-markup-product-rich-snippet-online-shop.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/schema-markup-product-rich-snippet-online-shop.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20500'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/schema-markup-product-rich-snippet-online-shop.svg\" width=\"708\" height=\"500\" alt=\"Graphic shows how structured data from a product page in the form of schema markup leads to a rich search result with ratings and price.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Schema markups help search engines and AI systems to understand product data and display it as a rich snippet or AI tile.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"product-management-section purple\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t<div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-specific-seo-functions-in-store-systems\" class=\"redesign-styles__title\"><span class=\"font-weight-bold\">Specific SEO functions<\/span> in store systems<a href=\"#specific-seo-functions-in-store-systems\" class=\"far fa-link headline-link\" data-href=\"#specific-seo-functions-in-store-systems\"><\/a><\/h2><p>In addition to the basic SEO factors, there are functions that are particularly important for online stores and should be well mapped in the store system.<\/p>\n    <\/div>\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading\">Support for canonical tags &amp; hreflang<\/h3><p><strong>Canonical tags are crucial to avoid duplicate content<\/strong> &#8211; a common issue in online stores, e.g:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Product variants (size, color)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Filter and sort URLs<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Products that hang in several categories<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Canonical URLs show search engines which version of a page should be considered the authoritative original. They are integrated into the page area and bundle signals such as backlinks and internal links to a central URL.<\/p>\n<p><strong>The hreflang tag is added for multilingual or international stores.<\/strong> It informs search engines about this:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>which language and country version belongs to a URL<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>what alternatives are available in other languages or regions<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p><strong>Example:<\/strong><br \/>\nThe German URL https:\/\/www.beispiel.de\/backen\/backformen can be linked to the English URL https:\/\/www.beispiel.co.uk\/baking\/baking-pan via hreflang.<\/p>\n<p><strong>A store system should:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Make canonical tags automated and\/or manually controllable<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Reliably support hreflang tags for international setups<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20700%20614'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/canonical-and-hreflang-in-online-shop-explained.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/canonical-and-hreflang-in-online-shop-explained.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20700%20614'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/canonical-and-hreflang-in-online-shop-explained.svg\" width=\"700\" height=\"614\" alt=\"Graphic shows a main product page with canonical links from variants as well as hreflang links to different language and country versions.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Canonical and hreflang help to avoid duplicate content and direct users to the appropriate language and country version.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">Integrated blog function or integration of a CMS<\/h3><p><strong>Guide and blog content is an important lever<\/strong> to:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Build thematic relevance<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Cover long-tail keywords<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Answer questions along the customer journey<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p><strong>Evergreen content<\/strong> (timeless content) in particular can bring traffic for years without having to be constantly revised.<\/p>\n<p><strong>A store system should<\/strong> therefore:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>either provide an <strong>integrated blog function<\/strong><\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>or enable the <strong>integration of an external CMS<\/strong> (e.g. WordPress)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p><strong>Clean technical integration<\/strong> is important so that:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>internal links between store and content area are possible<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Tracking and analysis function consistently<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>users retain the feeling of a uniform appearance.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div>    <\/div><style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6f0f3223 {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6f0f3223 left-aligned md-offset-y-none bg-30\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>For well-founded SEO and GAIO decisions, you need reliable data on stock levels, sales and customer groups. This is created by the interaction between the store system and ERP. We show you how to set up processes and data flows properly on our guide page:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/shop-und-wawi\">\n    <span class=\"product-button-group__link--text\">Efficient processes thanks to store system and ERP<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div><div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">Convenient upload and labeling of media content<\/h3><p>Product images, videos and other media are central elements in the online store &#8211; both for the user experience and for SEO and GAIO.<\/p>\n<p><strong>The store system should<\/strong> enable:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>convenient upload of media<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Assignment of alt texts, image titles and captions<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Automatic or controlled compression and scaling<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Retention of meaningful file names (instead of generic IDs)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Especially in the context of GAIO, it is important that content is <strong>clearly described and structured<\/strong> &#8211; not only in the visible text, but also in the metadata.<\/p>\n<h3 class=\"redesign-styles__heading mt-7\">Statistical evaluation and corresponding interfaces<\/h3><p><strong>No meaningful optimization is possible without data.<\/strong> A store system should therefore:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Provide basic key figures on usage (e.g. page views, conversion rates)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Offer interfaces to common analytics tools (e.g. web analytics, tag manager)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Allow plugins or modules for detailed evaluations if necessary<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>For example:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Identify relevant entry pages<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Recognize SEO potential (e.g. pages with high impressions but low CTR)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Make the effects of content or technology adjustments measurable.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div>    <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    <div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-gaiospecific-gaio-topics-and-challenges-for-online-stores\" class=\"redesign-styles__title\"><span class=\"font-weight-bold\">GAIO:<\/span>Specific GAIO topics and challenges for online stores<a href=\"#gaiospecific-gaio-topics-and-challenges-for-online-stores\" class=\"far fa-link headline-link\" data-href=\"#gaiospecific-gaio-topics-and-challenges-for-online-stores\"><\/a><\/h2><p>With the advent of generative AI, search has evolved: Users are increasingly receiving <strong>direct, AI-generated answers<\/strong>, rather than a list of ten blue links. GAIO &#8211; <strong>Generative AI Optimization<\/strong> &#8211; describes the targeted optimization of content and brands so that generative systems such as ChatGPT, Google AI Overviews, Bing Copilot or Perplexity find, understand and select this content as a source.<\/p>\n<p>For online stores, this means that it is no longer just about being visible in traditional search results, but also about appearing in the <strong>answers of AI systems<\/strong> &#8211; for questions such as:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>&#8220;What are good new sellers&#8217; sewing machines for hobby tailors?&#8221;<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>&#8220;Which running shoes are suitable for wide feet?&#8221;<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>&#8220;What should I look out for when choosing a gaming monitor?&#8221;<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><h3 class=\"redesign-styles__heading mt-7\">What is GAIO and how does it differ from traditional SEO?<\/h3>    <\/div><style>\n\t.grid-69f4a6f104538 { --rows: 3; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f104538 { --columns: 1fr 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6f104538\">\n\t<style>\n\t.utils-69f4a6f104689 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f104689 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f104689 grid-item grid-item-69f4a6f104689\">\n\t<p><strong>SEO<\/strong> aims to prepare content in such a way that it ranks well in the organic results for certain search queries &#8211; especially with classic search engines such as Google. The focus includes<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Keywords &amp; search intent<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Onpage optimization<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>technical factors (performance, indexability)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Offpage signals (backlinks etc.)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f1058cf { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f1058cf { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f1058cf { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f1058cf grid-item grid-item-69f4a6f1058cf\">\n\t<p><strong>GAIO<\/strong> goes one step further: content is designed in such a way that generative systems can:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>easy to find<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Fully understand the content<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>quote or link in their answers<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>classify as a trustworthy source<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f106c04 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f106c04 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f106c04 { --columns-start: 3; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f106c04 grid-item grid-item-69f4a6f106c04\">\n\t<p>In addition to classic SEO signals, they play an even greater role:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p><strong>Structure and clarity<\/strong> of content<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Completeness of answers to user questions<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Consistent data and structured information (schema, product data, etc.)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Clear assignment to a brand or domain<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><p>GAIO does not replace SEO, but <strong>builds on a solid SEO foundation<\/strong>.<\/p>\n\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading\">GAIO in practice: AI overviews, answer engines &amp; chatbots<\/h3><p><strong>Google AI Overviews<\/strong> (also known as AI Overviews \/ AI Snapshots) are a central GAIO playing field. Here, Google summarizes content from various sources for a search query in a compact text and usually displays the sources as clickable tiles.<\/p>\n<p><strong>Other examples<\/strong> of &#8220;answer engines&#8221; are:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Chatbots such as ChatGPT or Gemini<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>specialized search systems such as Perplexity<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>AI-supported searches in browsers or operating systems<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p><strong>There are two sides to this for website operators:<\/strong><\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Some users receive answers without necessarily clicking on a website.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>At the same time, there is an opportunity to be <strong>named as a source<\/strong> in these responses &#8211; which can boost visibility, brand awareness and trust.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Studies show that the majority of sources cited in AI Overviews come from the <strong>top 10 search results<\/strong>. This underlines the fact that GAIO is hardly possible without a clean SEO foundation.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20658%20606'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/gaio-in-practice-serp-vs-ai-overview.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/gaio-in-practice-serp-vs-ai-overview.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20658%20606'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/gaio-in-practice-serp-vs-ai-overview.svg\" width=\"658\" height=\"606\" alt=\"Graphic compares a classic search results list with an AI-based overview showing an answer and multiple source tiles.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">GAIO means: Not only being visible in the ranking, but also appearing as a source in AI-generated answers.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<div class=\"col-lg-7 px-0\">\n            <h3 class=\"redesign-styles__heading mt-7\">Content strategy for GAIO in eCommerce<\/h3><p>For online stores, GAIO means one thing above all: content should be structured and formulated in such a way that it <strong>answers specific user questions completely and comprehensibly<\/strong>. Important principles:<\/p>\n    <\/div>\t<div class=\"row mt-4\">\n\t\t<div class=\"col-lg-8\">\n\t<style>\n\t.grid-69f4a6f10e2ca { --rows: 4; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f10e2ca { --columns: 1fr 1fr; --rows: 2; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6f10e2ca\">\n\t<style>\n\t.utils-69f4a6f10e3d7 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f10e3d7 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f10e3d7 grid-item grid-item-69f4a6f10e3d7\">\n\t<p><strong>Question-driven content<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Identify important questions from the target group (e.g. from FAQs, customer service, customer reviews).<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Structure content in such a way that questions are clearly answered &#8211; e.g. with FAQ sections, subheadings in question form.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f10ed3d { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f10ed3d { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f10ed3d { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f10ed3d grid-item grid-item-69f4a6f10ed3d\">\n\t<p><strong>Topic clusters &amp; guidebook worlds<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Do not structure content in isolation, but in topic clusters (e.g. guides on a product range).<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Connect Pillar Pages (overview pages) with in-depth SubTopic Pages.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f10f550 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f10f550 { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f10f550 { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f10f550 grid-item grid-item-69f4a6f10f550\">\n\t<p><strong>E-E-A-T &amp; trust signals<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Make expertise and experience visible (e.g. through author information, references, transparent processes).<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Maintain up-to-date, reliable information &#8211; especially on sensitive topics (e.g. health, finances).<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f10fdb1 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f10fdb1 { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f10fdb1 { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f10fdb1 grid-item grid-item-69f4a6f10fdb1\">\n\t<p><strong>Strengthen product-specific content<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Go beyond mere product data: Use cases, comparison tables, purchasing advice, combination suggestions.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Formulate category and product texts in such a way that they are also relevant for general questions (e.g. &#8220;Which mattress for back pain?&#8221; in the guide, linked to product list).<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><\/div><div class=\"col-lg-4\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20644'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/content-strategy-gaio-topic-cluster-and-faq-online-shop.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/content-strategy-gaio-topic-cluster-and-faq-online-shop.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20708%20644'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/content-strategy-gaio-topic-cluster-and-faq-online-shop.svg\" width=\"708\" height=\"644\" alt=\"Graphic shows a content cluster with a central pillar page, multiple subtopic pages, and FAQ questions linking to categories and products.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Topic clusters with clearly structured questions and answers help with both classic SEO and GAIO.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<div class=\"col-lg-7 px-0\">\n            <p>The better content covers user questions and is prepared in a structured way, the greater the chance of appearing in generative answers.<\/p>\n<h3 class=\"redesign-styles__heading mt-7\">Store system &amp; data structure requirements for GAIO<\/h3><p>GAIO is not just a question of content, but also a question of data structure. <strong>It is helpful for generative AI systems<\/strong> if information:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>clean excellent<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>consistent<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>machine-readable<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div>\t<div class=\"mb-4\">\n<p>are available. <strong>This is where the store system comes into play.<\/strong> Important points:<\/p>\n\t<\/div>\n    <\/div><style>\n\t.grid-69f4a6f116a71 { --rows: 4; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f116a71 { --columns: 1fr 1fr; --rows: 2; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6f116a71\">\n\t<style>\n\t.utils-69f4a6f116b69 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f116b69 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f116b69 grid-item grid-item-69f4a6f116b69\">\n\t<p><strong>Structured data (Schema.org)<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Provide product data (name, price, availability, customer reviews) via structured data.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Use breadcrumbs, organization, FAQ schemes where appropriate. <\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f117344 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f117344 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f117344 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f117344 grid-item grid-item-69f4a6f117344\">\n\t<p><strong>Clean data models &amp; unique entities<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Manage product IDs, categories, brands, variants clearly and consistently.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Avoidance of &#8220;data waste&#8221; (e.g. duplicate products, contradictory information).<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f117b3b { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f117b3b { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f117b3b { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f117b3b grid-item grid-item-69f4a6f117b3b\">\n\t<p><strong>Technical accessibility<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Content should not be &#8220;hidden&#8221; behind complex scripts, but should be findable in the HTML.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Do not hide important content exclusively in images or PDFs.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f118352 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f118352 { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f118352 { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f118352 grid-item grid-item-69f4a6f118352\">\n\t<p><strong>Internationalization &amp; multilingualism<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>clean hreflang implementation<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Consistent product and category names across languages<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <p>A store system that offers <strong>flexibility and transparency<\/strong> here creates a better basis for search engines and AI systems to interpret content correctly.<\/p>\n<h3 class=\"redesign-styles__heading mt-7\">GAIO as a supplement to SEO - what retailers should do<\/h3>\t<div class=\"mb-4\">\n<p>For retailers, the <strong>interaction of SEO and GAIO<\/strong> means:<\/p>\n\t<\/div>\n    <\/div><style>\n\t.grid-69f4a6f118fd5 { --rows: 4; --gap: 16px; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-69f4a6f118fd5 { --columns: 1fr 1fr; --rows: 2; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6f118fd5\">\n\t<style>\n\t.utils-69f4a6f1190e6 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f1190e6 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f1190e6 grid-item grid-item-69f4a6f1190e6\">\n\t<p><strong>1. secure SEO basics<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Performance, mobile capability, indexability, structured data and basic on-page optimization must be in place.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f1196ae { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f1196ae { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f1196ae { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f1196ae grid-item grid-item-69f4a6f1196ae\">\n\t<p><strong>2. adapt content strategy<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Build and systematically expand guide worlds or in-depth topic worlds.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Structure content in such a way that it clearly answers questions (FAQ, how-to, comparison, checklists). <\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f119e7f { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f119e7f { --columns-start: 1; --rows-start: 3; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f119e7f { --columns-start: 1; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f119e7f grid-item grid-item-69f4a6f119e7f\">\n\t<p><strong>3. make full use of store system functions<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Actively use schema markups, canonicals, hreflang, blog\/CMS integration, media management, etc.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f11a46f { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f11a46f { --columns-start: 1; --rows-start: 4; }\n\n\t@media (min-width: 1200px) {\n\t\t.grid-item-69f4a6f11a46f { --columns-start: 2; --rows-start: 2; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f11a46f grid-item grid-item-69f4a6f11a46f\">\n\t<p><strong>4. observe visibility in AI features<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Monitor SERP features and AI overviews for important keywords.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Regularly check changes to presentation and sources and adapt content strategy. <\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <p>GAIO is therefore not a replacement, but a <strong>further development<\/strong> of classic SEO &#8211; particularly relevant in a world in which more and more answers are coming from AI systems.<\/p>\n    <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    \t<div class=\"row\">\n\t\t<div class=\"col-lg-6\">\n\t<h2 id=\"anchor-free-gaio-guide-for-the-practice\" class=\"redesign-styles__title\">Free <span class=\"font-weight-bold\">GAIO-Guide<\/span> for the practice<a href=\"#free-gaio-guide-for-the-practice\" class=\"far fa-link headline-link\" data-href=\"#free-gaio-guide-for-the-practice\"><\/a><\/h2><p>Detailed <strong>recommendations for action<\/strong> and <strong>step-by-step instructions<\/strong> to optimize your presence so that ChatGPT &amp; Co. recommend your store and your products?<\/p>\n<p>Our GAIO guide shows you in compact form how to make your <strong>processes fit for the AI world<\/strong>:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>practical and cross-marketplace,<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>for the direct implementation of your GAIO strategy,<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>including templates, prompts &amp; checklists,<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>conveniently and free of charge as a PDF download.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><div class=\"product-buttons-group mt-5\">\n                <a class=\"product-button-group__button--with-icon no-icon has-wawi-gradient\" href=\"https:\/\/www.jtl-software.com\/uploads\/2025\/12\/GAIO-ECommerce-JTL.pdf\" target=\"_blank\">\n                                    <span class=\"product-button-group__button--with-icon__text\">Download the GAIO guide now and get started. (DE)<\/span>\n            <\/a>\n    <\/div><\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20707%20545'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/gaio-guide-download-en.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/gaio-guide-download-en.svg 1x\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20707%20545'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/gaio-guide-download-en.svg\" width=\"707\" height=\"545\" alt=\"Graphic shows the cover page of the GAIO guide with the following headline: Generative AI Optimization in e-commerce \u2013 Your practical guide for greater visibility.\" class=\"lazy img-fluid border-solid \"><\/picture><\/div>\t<\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"product-management-section purple\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t<div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-technical-aspects-in-the-operation-of-store-systems\" class=\"redesign-styles__title\"><span class=\"font-weight-bold\">Technical aspects<\/span> in the operation of store systems<a href=\"#technical-aspects-in-the-operation-of-store-systems\" class=\"far fa-link headline-link\" data-href=\"#technical-aspects-in-the-operation-of-store-systems\"><\/a><\/h2><p>In the background of an online store, there are several technical aspects that have a strong impact on SEO and GAIO friendliness and should be taken into account during setup.<\/p>\n<h3 class=\"redesign-styles__heading mt-7\">Functional tool for redirect management<\/h3><p>&#8220;404 &#8211; Page not found&#8221; is one of the quickest ways to lose visitors. A store system should therefore offer <strong>reliable redirect management<\/strong>. Important:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Support for 301 redirects (permanent)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Simple management of forwarding tables<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>ideally reports on incorrect URLs<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Permanent 301 redirects not only redirect users but also search engines cleanly and transfer a large part of the existing &#8220;link juice&#8221; to the new URL. This means that the previously established authority is largely retained.<\/p>\n<h3 class=\"redesign-styles__heading mt-7\">Access and control of robots.txt and sitemap.xml<\/h3><p>An <strong>SEO-friendly store system<\/strong> should have access to:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p><strong>robots.txt<\/strong>: controls which areas are to be crawled and which are not<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p><strong>sitemap.xml<\/strong>: lists all important pages that are to be indexed<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p><strong>Ideally can:<\/strong><\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Sitemaps are automatically generated and updated<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>several sitemaps (e.g. for products, categories, content) are used<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>individual areas can be specifically included or excluded<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><h3 class=\"redesign-styles__heading mt-7\">Performance and loading speed<\/h3><p><strong>Online shopping thrives on speed and convenience.<\/strong> Slow pages:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>frustrate users<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>increase the bounce rate<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>damage SEO and thus also GAIO potential<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Technical SEO therefore always includes optimizing <strong>page loading speed<\/strong> and ensuring stable performance &#8211; even with a growing product range and increasing traffic. Important points:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>powerful hosting<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Caching (server and browser caching)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Compression of resources (images, CSS, JavaScript)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Deactivation of external services that are not required<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Optional use of a Content Delivery Network (CDN)<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The store system should enable corresponding settings in the back end and be scalable.<\/p>\n<h3 class=\"redesign-styles__heading mt-7\">Clean Code<\/h3><p>Search engines prefer <strong>valid, clean HTML code.<\/strong> This makes it easier:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Crawling and indexing<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Interpretation of content<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Display in different browsers and on different devices<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Clean code also contributes indirectly:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Better loading times<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Higher accessibility<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>stable mobile display<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>with. The store system should:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Use modern, semantic HTML structures<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Avoid unnecessarily convoluted or bloated code<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>offer regular updates for templates and core.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Clean code is not automatically secure code, but it forms the basis for security and expandability.<\/p>\n    <\/div>\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading\">Interfaces to third-party services<\/h3><p>Not every store system comes with all functions as standard. This makes it all the more important to be able to integrate <strong>third-party services<\/strong>, for example:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Web analysis tools<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Tag management systems<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Map services<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Newsletter and CRM systems<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Consent management solutions for GDPR-compliant consent<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>The decisive factor is that this integration:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>can be implemented technically clean<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>does not unnecessarily burden performance<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>legal requirements (e.g. consent) are taken into account.<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20679%20565'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/technical-seo-stack-shopsystem-redirects-robots-performance-clean-code.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/technical-seo-stack-shopsystem-redirects-robots-performance-clean-code.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20679%20565'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/technical-seo-stack-shopsystem-redirects-robots-performance-clean-code.svg\" width=\"679\" height=\"565\" alt=\"Pyramid graphic shows the technical SEO stack of a shop system with clean code, performance, robots.txt and sitemap, redirect management, and third-party integrations.\"><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">SEO and GAIO measures can only develop their full potential if the technical basis is right.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"purple section-1690\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-12\">\n\t\n\n<div class=\"decorated-container-inner \">\n        <div class=\"decorated-container-square-overlay\"><\/div>\n        <div class=\"decorated-container-wrapper\">\n        <div class=\"decorated-container\">\n                        <div class=\"decorated-container-items-wrapper\">\n                                    <div class=\"col-lg-7 px-0\">\n            <h2 id=\"anchor-user-friendliness-ux-seo-signals-in-the-online-store\" class=\"redesign-styles__title\"><span class=\"font-weight-bold\">User-friendliness, UX &amp; SEO signals<\/span> in the online store<a href=\"#user-friendliness-ux-seo-signals-in-the-online-store\" class=\"far fa-link headline-link\" data-href=\"#user-friendliness-ux-seo-signals-in-the-online-store\"><\/a><\/h2><p>An SEO and GAIO-friendly store system has a direct impact on <strong>user-friendliness<\/strong> &#8211; and vice versa: Good user experience has a positive effect on important <strong>SEO signals<\/strong> such as dwell time, bounce rate and conversion rate. These user signals are included in the customer review by search engines and thus influence how relevant an online store is rated for certain search queries.<\/p>\n<p>A clearly structured, user-oriented experience is also an advantage for generative AI systems: content that is clearly structured, logically linked and comprehensively answered is easier to interpret as a reliable source. User-friendliness is therefore a common denominator of <strong>classic SEO, GAIO <\/strong>and<strong> conversion optimization<\/strong>.<\/p>\n<h3 class=\"redesign-styles__heading mt-7\">User experience as a ranking factor in eCommerce<\/h3><p>Clarity, clarity, intuitive user guidance and efficient paths to the goal are <strong>central factors for a positive user experience<\/strong> in the online store. These include, for example:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>an error-tolerant, clearly visible search function<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Useful filter options in categories and results lists<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Understandable, consistent navigation<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>a transparent, smooth checkout process<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>Such <strong>UX aspects<\/strong>:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>increase the length of stay<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>reduce the bounce rate<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>improve the conversion rate<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>They therefore provide signals that search engines and AI systems interpret as an indication of <strong>relevance and quality<\/strong>. A store system should therefore provide all the necessary functions to implement UX optimizations without major development effort &#8211; from the search configuration to the design of the checkout flow.<\/p>\n    <\/div><style>\n        @media screen and (min-width: 1200px) {\n        .product-subcard-widget-69f4a6f12ae9c {\n            transform: translateX(0px);\n        } \n    }\n<\/style>\n<div class=\"product-subcard-widget product-subcard-widget-69f4a6f12ae9c left-aligned md-offset-y-none bg-30\" style=\"max-width:860px;margin-top:35px;\">\n            \t<div class=\"mb-5\">\n<p>Many ranking signals arise directly from user behavior: dwell time, bounce rate, conversion. You can find out how to design your store so that it is not only convincing for search engines, but above all for people, on our guide page:<\/p>\n\t<\/div>\n<div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/ux-design-onlineshop\">\n    <span class=\"product-button-group__link--text\">UX design in the online store - shopping made easy!<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>    <\/div>\t<div class=\"row mt-7\">\n\t\t<div class=\"col-lg-6\">\n\t<h3 class=\"redesign-styles__heading\">Information architecture &amp; internal linking in the store<\/h3><p>A well thought-out <strong>page and information architecture<\/strong>:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Structures content logically and comprehensibly<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>links important pages with each other in a meaningful way<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>supports users with orientation in the product range<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>A clear architecture helps search engines to recognize subject areas and connections. Good <strong>internal linking<\/strong> reinforces this structure, directs link power to strategically important pages (e.g. categories, guides, top sellers) and helps to define topic clusters.<\/p>\n<\/div><div class=\"col-lg-6 col-xl-5 offset-xl-1\">\n\t\t<figure class=\"figure mt-5 mb-5 mt-lg-0\">\n<picture><source type=\"image\/svg+xml\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20632%20533'%20xml:space='preserve'%3E%3C\/svg%3E 1x\" data-srcset=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/information-architecture-and-internal-linking-online-shop.svg 1x, https:\/\/www.jtl-software.com\/uploads\/2026\/04\/information-architecture-and-internal-linking-online-shop.svg 1x\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-fluid border-solid  figure-img\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20632%20533'%20xml:space='preserve'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.jtl-software.com\/uploads\/2026\/04\/information-architecture-and-internal-linking-online-shop.svg\" width=\"632\" height=\"533\" alt><\/picture>\t\t<figcaption class=\"figure-caption text-reset text-center\">Well thought-out internal linking combines information and listing - and strengthens both UX and SEO &amp; GAIO.<\/figcaption>\n\t<\/figure>\n<\/div>\t<\/div>\n<style>\n\t.grid-69f4a6f12f5e2 { --rows: 2; --gap: 16px; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-69f4a6f12f5e2 { --columns: 1fr 1fr; --rows: 1; --gap: 32px; }\n\t}\n<\/style><div class=\"mb-5 grid grid-69f4a6f12f5e2\">\n\t<style>\n\t.utils-69f4a6f12f736 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f12f736 { --columns-start: 1; --rows-start: 1; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f12f736 grid-item grid-item-69f4a6f12f736\">\n\t<p>A <strong>clean information architecture<\/strong> is the basis for retailers to:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>build up thematic authority in certain product ranges<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Interlink guide content and product pages in a meaningful way<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Guide users through the store in a targeted manner &#8211; from information to conversion<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><style>\n\t.utils-69f4a6f130295 { background-color: #FFFFFF !important; }\n\t.grid-item-69f4a6f130295 { --columns-start: 1; --rows-start: 2; }\n\n\t@media (min-width: 992px) {\n\t\t.grid-item-69f4a6f130295 { --columns-start: 2; --rows-start: 1; }\n\t}\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 basic-br utils-69f4a6f130295 grid-item grid-item-69f4a6f130295\">\n\t<p>An effective store system should offer <strong>maximum design freedom<\/strong> here &#8211; for example with:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>Category and subcategory structures<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>the creation of landing pages for campaigns and theme worlds<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>internal linking between guide pages, categories and products<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div><\/div><div class=\"col-lg-7 px-0\">\n            <p>This creates a page structure that is optimally usable for users as well as for <strong>SEO and GAIO<\/strong>.<\/p>\n    <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t<style>\n\t.utils-69f4a6f131012 { background-repeat: no-repeat !important; }\n<\/style>\t\t<section class=\"product-management-section orange utils-69f4a6f131012\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-6 pt-lg-4\">\n\t<h2 id=\"anchor-conclusion-use-seo-gaio-potential-with-the-right-store-system\" class=\"product-management-section__title mb-5\"><span class=\"font-weight-bold\">Conclusion:<\/span> Use SEO &amp; GAIO potential with the right store system<a href=\"#conclusion-use-seo-gaio-potential-with-the-right-store-system\" class=\"far fa-link headline-link\" data-href=\"#conclusion-use-seo-gaio-potential-with-the-right-store-system\"><\/a><\/h2><p>If you want to sell successfully with an online store in the long term, there is no getting around <strong>SEO<\/strong> and <strong>GAIO<\/strong>. Both disciplines begin with the <strong>selection of a suitable store system<\/strong> that:<\/p>\n<div class=\"list-widget mb-5\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>supports all central SEO functions (meta data, URL structure, markups, canonicals, hreflang, etc.)<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>works technically clean, performant and mobile optimized<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>offers flexible content and structuring options<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>data in such a way that it can be optimally understood by search engines and generative AI systems.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><p>From the seven basic SEO factors to specific store system functions and technical aspects through to user-friendliness, it is clear that many factors are interlinked. A consistently implemented SEO strategy that is supplemented by GAIO perspectives can make the decisive difference in competition.<\/p>\n<p>The better a store system supports retailers in optimizing content and structures, the easier it is to build pages that:<\/p>\n<div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Rank well in classic search results<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>appear as trusted sources in AI overviews and AI responses<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--icon\">\n            <i class=\"fa-solid fa-arrow-right\" style=\"color:#814FF0;\"><\/i>\n        <\/div>\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            \t<div class=\"mb-0\">\n<p>Convince users, turn them into customers and keep them coming back.<\/p>\n\t<\/div>\n        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div>\n<style>\n\t.utils-69f4a6f1329f7 { background-color: #00000000 !important; }\n<\/style><div class=\"col-lg-6 col-xl-5 offset-xl-1 utils-69f4a6f1329f7\">\n\t<style>\n\t.utils-69f4a6f132bff { background-color: #C0A7F7 !important; }\n<\/style>\t<div class=\"row no-gutters pt-5 pr-5 pb-5 pl-5 mt-lg-5 basic-br themenwelten-last-card utils-69f4a6f132bff\">\n\t\t<div class=\"col-lg-12\">\n\t<span class=\"redesign-styles__heading mb-5 h3\">Read on now:<\/span><div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"\/de\/themen\/shopsystem\/vergleich-auswahl-checkliste\">\n    <span class=\"product-button-group__link--text\">The store system comparison - selection criteria &amp; checklist<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div><\/div>\t<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<section class=\"product-management-section purple\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-lg-6\">\n\t<style>\n\t.utils-69f4a6f1335f9 { background-color: #00000000 !important; }\n<\/style>\t<div class=\"row no-gutters utils-69f4a6f1335f9\">\n\t\t<style>\n\t.utils-69f4a6f1337cf { background-color: #F2EDFE !important; }\n<\/style><div class=\"pt-5 pr-5 pb-5 pl-5 pt-md-7 pr-md-7 pb-md-7 pl-md-7 basic-br themenwelten-last-card utils-69f4a6f1337cf col\">\n\t<span class=\"redesign-styles__subtitle mb-4 h4\">Further information &amp; overview on the topic of store systems<\/span><div class=\"list-widget\">\n    <ul class=\"list-widget__wrapper\" style=\"row-gap:16px;\">\n                    \n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\">\n    <span class=\"product-button-group__link--text\">Store system guide<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/vorzuege-onlineshop\">\n    <span class=\"product-button-group__link--text\">Successful eCommerce - 6 advantages of an online store<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/shop-und-wawi\">\n    <span class=\"product-button-group__link--text\">Efficient processes thanks to store system and ERP<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/ux-design-onlineshop\">\n    <span class=\"product-button-group__link--text\">UX design in the online store - shopping made easy!<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <p>GAIO &amp; SEO for online stores &#8211; what is important?<\/p>\n        <\/div>\n    <\/div>\n    \n<\/li>\n<li class=\"list-widget__item\" style=\"column-gap:24px;\">\n            <div class=\"list-widget__item--content\">\n        <div class=\"list-widget__item--rte\">\n            <div class=\"product-buttons-group\">\n            \n<a class=\"product-button-group__link\" href=\"https:\/\/www.jtl-software.com\/de\/themen\/shopsystem\/vergleich-auswahl-checkliste\">\n    <span class=\"product-button-group__link--text\">The store system comparison - selection criteria &amp; checklist<i class=\"fa-solid fa-arrow-right product-button-group__link--icon\"><\/i><\/span>\n<\/a>    <\/div>        <\/div>\n    <\/div>\n    \n<\/li>            <\/ul>\n<\/div><\/div>\t<\/div>\n<\/div>\n<div class=\"col-lg-6\">\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"Content GAIO &amp; SEO 01 Fundamental SEO factors in the online store 02 Specific SEO functions in store systems 03 GAIO:Specific GAIO topics and challenges for online stores 04 Free GAIO-Guide for the practice 05 Technical aspects in the operation of store systems 06 User-friendliness, UX &amp; SEO signals in the online store 07 Conclusion:","protected":false},"author":31,"featured_media":0,"parent":294026,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/product-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-293972","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/293972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/comments?post=293972"}],"version-history":[{"count":6,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/293972\/revisions"}],"predecessor-version":[{"id":322439,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/293972\/revisions\/322439"}],"up":[{"embeddable":true,"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/pages\/294026"}],"wp:attachment":[{"href":"https:\/\/www.jtl-software.com\/en\/wp-json\/wp\/v2\/media?parent=293972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}